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Marketing Director - Channel, Partner, Digital

Littleton, Colorado, United States
May 30, 2017

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IT & B*B Marketing Strategy

Field & Channel Marketing

Organizational Leadership

Digital Demand Generation

Data Analytics

Global Business Alliances

Channel & Business Development

Digital & Social Media Strategy

Account-Based Marketing

A detail-oriented leader with a diverse background in B2B strategic marketing, management, consulting and business development. Proven track record of developing and implementing successful campaign strategies within the IT Industry.

Highly organized, effective marketing leader and mentor.

Demonstrable success in developing and implementing programs that drive measurable pipeline.

Proven expertise navigating within demanding and challenging environments – able to excel within budgetary, timeframe and programmatic constraints.

Enthusiastic advocate of digital marketing strategies and tactics, including inbound marketing, social media, social listening, account-based marketing, and advanced web technologies.


Senior Director, Marketing 2016 – Present

Technologent: Advanced Technology Solution Provider

Responsible for worldwide corporate marketing and communications strategy.

As a core leadership team member, managed team of 6 marketing professionals.

Integrated two websites into one; added HubSpot inbound functionality, content optimization (COS) and enhanced security features. Reduced content from 600+ pages to just over 100 for search engine optimization (SEO).

Rebranded company for a more cohesive one company, solution-based approach.

Created and implemented new budget, P&L, reporting and calendar system which helped improve profitability, and enabled the leadership team to have real-time access to information.

Field Marketing Lead, Western U.S. & Canada 2015 – 2016

SimpliVity (now Hewlett Packard Enterprise): Hyper-converged Data Center Solutions

Owned the strategy, planning and implementation for all aspects of marketing within the western U.S. and Canada.

Led partner and alliance marketing development, creating programs which enabled SimpliVity to scale quickly.

Determined best channel and field strategy for growth.

Prospected for new partners, and discovered best course of action for partner and new business development.

Global marketing distribution lead; establishing a go-to-market program with Arrow.

Sr. Manager, Channel Marketing 2007 – 2015

EMC Corporation (now Dell EMC): Cloud, Enterprise Data Center & Big Data Solutions

Held various channel positions with increasing responsibility. Owned the strategic direction & overall marketing relationship for EMC’s world class channel partners, including:

oNationals: WWT, Forsythe, Sirius, Ahead, AOS, Technologent, Trace3, FusionStorm & Datalink

oRegionals: U.S. West & South Central; 60+ “Focus” Partners

oDistribution: Ingram Micro

Founded the EMC Marketing Advisory Council (MAC) in 2010.

Implemented strategies that helped partners close just under $1 Billion in annual EMC revenue in 2014.

Managed and allocated budgets of up to $11M, including MDF, Co-op, and BDF.

Enabled partner growth within the EMC Business Partner Program (formerly Velocity); including Sirius Computer Solutions who achieved top tier status in less than 6 months – the fastest partner ever to accomplish this goal.

Developed and implemented programs that enabled partners to map their initiatives, identify gaps and develop strategic multi-touch marketing campaigns.

Nominated for the 2015 John Howard “Common Sense” Award for Marketing Excellence.

Director, Marketing 2004 – 2007

SANZ, Inc.: Advanced Technology Solution Provider

Reporting to CEO / President, directed all corporate PR and marketing. Managed team responsible for overall strategy, marketing communication, and brand development. Partners included EMC, Cisco, NetApp, Sun, StorageTek, HP, & HDS.

Repackaged company brand to a solution/service-based model.

Directed and developed demand generation, competitive, contract renewal and customer support programs.

Scoped out and implemented phase one instance of for sales, operations and marketing.

Designed programs to increase and track ROI via the integration of email campaigns, websites, and

Orchestrated content, messaging, and presenters for TechTalk – an ongoing solution-based seminar series.

Achieved 100% budget reimbursement via co-op & MDF programs.

Principal / Owner 2000 – 2004

Talon Marketing: Marketing Agency

Provided marketing and design services to clients within the semiconductor, VoIP, software, separation technology, and asset management industries. Client included SandCherry, Koch Membrane Systems & Mambo Communications.

Managed creative strategy: design, layout, copywriting, and printing of all communications collateral.

Designed and delivered marketing collateral: brochures, catalogs, product line-cards, datasheets, training materials, logos, packaging, and technical product guides.

Initiated and maintained online partnerships to increase website traffic, click-throughs and online transactions.

Manager, Marketing & Communications 1997 – 2000

Koch Membrane Systems: Semiconductor & Fluid Processing Solutions

Responsible for all marketing: strategy, implementation, project/personnel management and budgeting.

Reporting directly to the President, managed cross-functional teams responsible for executing 300+ annual activities.

Conducted market research to determine performance, pricing and refine positioning.

Implemented product launch roadmap to ensure consistency across all industries and divisions.

Developed all collateral, advertisement, and website content in-house.

Specialist, Marketing & Communications 1996 – 1997

Insight Electronics/Memec (now Avnet): Semiconductor Distributor

Managed marketing & channel marketing programs for over 50 semiconductor manufacturers/partners including National Semiconductor, Xilinx, Toshiba, Atmel & AMCC.

Created multi-tier marketing program for customers and resellers

Designed and wrote copy for Insight marketing collateral, mailers, line-cards, videos, and advertisements.

With a team of 4, planned and produced annual sales meetings for 2300 participants.

Coordinator, PR / Graphic Designer (Contract Position) 1995 – 1996

The Ardell Group: High Tech Public Relations Agency

Provided PR account support and design services for clients including Cisco, 3Com, National Semiconductor, Insight Electronics and Xilinx.

Developed communications strategies for both public and privately held companies, including plans to raise funding, go public, manage crisis and implement mergers/acquisitions.

Implemented PR plans: analyst/media relations, editorial calendars, press releases, whitepapers and promotions.

Established speaker’s bureau program to position executives as industry leaders.


B.S. Business Administration, Marketing

Colorado State University, Fort Collins, Colorado

Coursework in Computer Information Systems – Web Development

Metropolitan State College, Denver, Colorado

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