Visionary senior executive with **+ years of operations and management experience. Efficient and adept at working within challenging business markets. Focused leader, recognized for delivering superior results. Master communicator, creative problem solver with a successful proven track record of strategic business development, brand awareness and corporate strategy. Uniquely well rounded startup specialist able to take ideas to profitability.

PROFESSIONAL EXPERIENCE

DOCLER MEDIA, LLC, LOS ANGELES, CA

DIRECTOR OF BUSINESS DEVELOPMENT (SONICBOX, TAG TV, ELVOLINE): JAN 2016 – JAN 2017

Responsible for business development of Docler Media, SonicBox, Elvoline and OTT/Linear Satellite Media Properties for TAG Television Network.

Elevated the Los Angeles office into a multi-media centric hub by proactively identifying opportunities and challenges within the online and offline space.

Developed and executed strategic planning for new media through brand strategies, contract negotiations, project management, KPI’s, RFP’s, corporate initiatives and B2B sales which increased revenue by 30% in the first year.

Assisted in building TAG television channel through development of linear, Online and OTT Network platforms resulting in a dedicated channel on DISH Network, Roku, AppleTV and Hotel hospitality networks. Increased viewership from 0 to 25 million households in less than one year.

Responsible for SEM, PPC, SEO strategy, media buying and reorganization of Sonicbox.com.

Developed and acquired brand ambassador partnerships with high-profile celebrities.

iSTUFF LLC, LOS ANGELES, CA

CHIEF OPERATING OFFICER: MARCH 2013- DECEMBER 2015

Start-up e-Commerce company, specializing in developing unique accessories for mobile technology.

Determined and implemented company vision, strategy and objectives accordingly.

Oversaw operations and coordinated with staff to increase quarterly profits.

Developed business plans semi-annually and evaluated cost projections.

Evaluated Production and budget reports.

Developed sales and marketing plans and handled all contract negotiations.

Implemented ecommerce solutions such as; Shopify, Bigcommerce, Shipstation, Channel advisor and Stitch which resulted in a 25% increase in profit.

Maintained awareness of market factors.

Remained aware of competitor activities.

Co-creator of the first fine point electronic styluses in the wireless marketplace. I exceeded our first round of funding by over 510%.

Familiar with Chinese manufacturing protocols & supply chain from inception to delivery.

DYNAMIC NETWORKS USA INC., LOS ANGELES, CA

CO-FOUNDER AND CHIEF OPERATING OFFICER: OCT 1998 – MARCH 2013

Start-up Multi-media company specializing in managed services, affiliate marketing and traffic generation.

Co-founded the company, developed and executed all aspects of corporate strategy & Operations.

Found creative ways to increase profits while minimizing staff reductions.

Proven history of success, leading initiatives for sales, marketing, advertising and product management.

Created new verticals by establishing strategic relationships/partnerships with premium institutional brands.

Increased revenue from zero to over one million dollars within a two-year time frame.

Developed and streamlined processes for all media buying and analysis of ROI.

Championed the development and implementation of strategic sales and marketing plans for all products and services.

Experienced in the negotiation of high-level contracts ranging from $30,000–$60,000 per month with new and existing clients.

Orchestrated extensive research and analysis studies of new media.

Held regular meetings with content and sales management teams.

Well versed in presentations, accustomed to addressing clients, vendors, and partners.

FORMAL ACADEMIC EDUCATION

UNIVERSITY OF SOUTHERN CALIFORNIA (USC): Los Angeles, California. USA

BS Degree in Business Administration. Course Work: Knowledge of management and business environment, and addressing critical problems facing businesses.

1989 – 1993

MEMBERSHIPS AND CREDENTIALS

USC Marshall Alumni Association - Los Angeles Chapter

Joint Educational Project (JEP) @ USC - 1991-1993

Managing Director - The Anita Boden Foundation (A 501 (c) 3 not for profit corporation)

Licensed California Real Estate Agent- DRE

Member of Long Beach Police Department (LBPOA)

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