DYLAN WR IGHT

Chicago, IL

dylw**@gmail .com 773-***-**** LinkedIn Profi le

MARKETING & STRATEGY EXECUTIVE

Respected voice of strategic marketing / Illuminates opportunities for growth & innovation / Instills design thinking across business functions / Drives creative collaboration / Michigan Ross MBA Persuasive marketing leader who structures teams and processes to execute a comprehensive marketing vision. Champions customer-centric strategies. Leverages research and intelligence. Institutes measurable improvement. CORE COMPETENCIES

• Leadership & Management

• Speaking & Presenting

• Team Development

• Organizational Change

• Growth & Retention

• Sales Structure

• Marketing Strategy

• Brand Management

• Collateral Design

• Content Development

• Market Entry & Expansion

• Advertising & Comms

• Research Design

• Strategic Analysis

• Customer Behavior

• Creative & Tech Writing

• Product Development

• CRM & Automation

PROFESSIONAL EXPERIENCE

Marketing Director- Business Intelligence & Strategy - Chicago, IL 2012- 2017 Computershare- global provider of financial and technology services Led adoption of strategic marketing and design thinking processes by establishing a business intelligence function encompassing market research, competitive intel, data analytics, and strategy. Built cross-functional teams of up to 5 staff and 35 other team members supporting US businesses with ~$1B annual revenue. Coached executive teams to integrate repeatable processes for aggregating, analyzing, interpreting and disseminating information and knowledge across the business.

• Developed direct-to-consumer strategy from ideation to implementation for $300M+ revenue B2B business line that increased revenue and mitigated customer attrition. o Persuaded management to pursue new market requiring major shift in policy and approach. o Generated ~$500k in new revenue from launch of 1 product and another 5 in development.

• Led strategic alignment initiative that improved collaboration across marketing, product development, sales, operations, quality, and customer relationship management. o Taught strategic marketing and design thinking concepts. o Created communication flows, designed makeup of cross-functional teams, devised structures and processes, and directed implementation and execution.

• Increased revenue growth and retention rates by strategically repositioning 3 largest businesses, which drove improvements to product development, messaging, customer experience and perception. o Enabled deep understanding of customer behavior and its use to improve decision making. o Motivated executive requests to create similar program for each major business line. o Created brand identity, imagery, collateral, content, messaging, and voice. Dylan Wr ight dylw14@gma i l .com 773-***-**** Page 2 Senior Marketing Manager- Computershare - Chicago, IL 2010- 2012 Directed marketing and brand management for US communication services (CCS) division generating $100M annual revenue. Member of Innovation Development Office senior management team.

• Managed consumer and B2B channels including branding, creative and graphic development, advertising, promotions, partnership strategy, PR, SEM, SEO, PPM, sales support, and social media.

• Directed and implemented strategic-capability redesign of marketing department, which improved functional performance and internal customer satisfaction.

• Established global CSR communications and created and executed multi-platform social media campaign, which increased participation and reduced global carbon-footprint. President, CEO - Liminati Inc. New Media & Advertising - Evanston, IL 2008-2009 Led the merger and integration of 3 companies and several intellectual capital libraries.

• Led customer acquisition and account management. Negotiated with stakeholders on advertising and partnership proposals and contracts resulting in acquisition of client projects with projected revenue of

$20+M and entertainment industry/consumer goods partnership offers. Senior Consultant- CMO Track- Diamond Management and Tech Consultants - Chicago, IL 2006-2008 Led marketing and strategy consulting projects with C-level Fortune 500 clients including CPG firms Cadbury and Dr. Pepper Snapple, Allstate, Ameriprise; Federal Agencies - NTIA and U.S. Dept. of Commerce.

• Directed brand management and designed internal marketing and communication (IMC) plan, channel and content management strategy, and change management initiative for 600-employee consultancy.

• Created and produced videos, ads, and blogs for IMC, improved performance incentive programs.

• Led financial analysis for the IT separation project of Cadbury spinoff of Dr. Pepper Snapple Group.

• Spearheaded aggressive, visible national retailer marketing campaign of digital-to-analog TV converter box coupon program. Developed positioning, message, and structure of retailer website and application resulting in 76% of all eligible households- 35M households requesting 64M coupons totaling $1.4B.

• Advised interactive tech adoption and integration for Allstate IT and Marketing strategic redesign to create digital infrastructure competitive with leading online insurance companies. Financial Services Advisor - Hilliard Lyons/Mutual Service Corp. - Jackson/Ann Arbor, MI 1999-2004 Built a new practice as a licensed stockbroker, registered investment advisor, and insurance broker.

• Developed brand management and marketing strategies to establish clientele of 300 within 2 years.

• Created executive-level campaigns, winning preferred vendor status at Fortune 100 company.

• Wrote seminar, produced ads, and built team of subject expert presenters for successful series “Women and Investing.” Engaged consumer dialogue resulting in conversion-to-client rate over 50%. EDUCATION

UNIVERSITY OF MICHIGAN, Stephen M. Ross School of Business Ann Arbor, MI Master of Business Administration, April 2006

• Emphases in Marketing, Strategy, Organizational Behavior AUSTRALIAN GRADUATE SCHOOL OF MANAGEMENT Sydney, Australia Master of Business Administration International Exchange Program, Spring 2006 CENTRAL MICHIGAN UNIVERSITY Mt. Pleasant, MI

Bachelor of Science in Business Administration- Finance Major, September 1999