Profile Brand obsessive. Word nerd. Idea and design ally. I’ll help you translate tricky concepts into simplified ideas that become your company’s professional content [mktg + tech]. I can develop a brand’s voice, and help build its visual and technical identity from scratch, or grow and strengthen existing identity using two-decades’ worth of experience in content execution. Experience Roxanne Tomco [Founder]; Mill Valley, CA – Sept 2011 present Serve high-profile companies, creatives, engineers, and managers [biz + prod] by improving existing marketing, technical writing, and content strategy in place, or by creating new strategy + content. Customers and products on contract have included: Facebook [Technical Project Lead] – new site pages and content on evolving CoreEx design

+ build strategy for partner teams building products and features into its Ads platform. Apple [Documentation Writer] – new iTunes Connect Resources and Help site for over one million iBooks and iTunes Store providers. Using an Apple-proprietary .XML editor, restructured and updated information and applied a new brand voice. Genentech [Mktg Consultant] – social media toolkits that helped streamlined new channel requests to Digital Brand team granting departments unique social media IDs. San Francisco Chronicle [Copywriter] – native ads and marketing presentation assistance that secured premier advertisers like Alain Pinel Realtors, Nevada tourism, and SHN theater. Basis Technology [Mktg Consultant] – webinars to promote the B2B growth of its NLP software suite of tools.

Interbrand [Copywriter] – naming, strategy, and all scripted content for Chevron interactive brand training for its leaders and partners, created with UX designers, digital animators, and other creatives.

GoPro [Copywriter] – overall copywriting and creative direction to unite brand across web, email, seasonal product campaigns, packaging, sports marketing, event, social media, sales, and legal.

AYLI [Branding, PR, Comms] – mission statement, brand positioning and "voice" dev of this electronic music event production company; PR, event, social, web and print content. DuPont [Technical Writer] – standard equipment instructions [SEIs] and other user manuals created for aerospace division to digitalize and unify info on equipment use and part creation. Roxanne

Tomco

1112 Roewill Drive, #5

San Jose, CA 95117

M 415-***-****

ac0geu@r.postjobfree.com

LinkedIn

Portfolio

World Market [Copywriter] – rebranding and launch assistance for new Etsy-style website. Consistent voice and copy applied to product names [200 SKUs per week], special collection backstories, retail signage / tagging, and elsewhere the brand existed. ArcSoft [Marketing Writer], Perfect365 app; Fremont, CA – Nov 2015 Feb 2016 Managed in-app, social and partial ad content for Perfect365, a “one-tap makeover” digital styling app downloaded by over 80 million users. Created revised brand guidelines for overall app approach per touchpoint, as well as trend forecasting Lookbook for engineers and designers to create on-trend digital for in-app purchases, which I then promoted throughout our channels [both paid and organic]. Other roles: analysis and business recommendation; continued media + app improvements; and planning / execution calendars for app, social, and marketing content.

Wells Fargo Bank [Communications Consultant]; San Francisco, CA – 2007 2011 Conceptualized, created and circulated a new quarterly thought leadership magazine for executives across the Wells Fargo Customer Connection [WFCC] division related to industry trends and developments. Scripted + dev’ed executive communications products, including: art direction [infographic creation, etc.] with Art & Design team, monthly financial business reports, events, and led in-house media, like leadership teleconferences, surveys, and emails. Various editorial roles and publications [Music Journalist]; nationally – 1998 2011 Entertainment Editor for The Daily Kent Stater [now kentwired], editorial internships at the former Cleveland Free Times and Alternative Press, contributor to New York’s Skyscraper Magazine for almost a decade, Music Editor for a Detroit monthly techno magazine. Education Kent State University; Kent, Ohio – B.S., News Journalism [Magazine major], 2003 graduate. Skills OS X and iOS use [+25 yrs], content management systems [+19 yrs], project management

[+19 yrs], art direction and design partnering [+19 yrs], publishing [+19 yrs], content strategy and development [+19 yrs], brand development and creative direction [+19 yrs], basic coding

[+15 yrs.], copywriting [+11 yrs.], technical writing [+10 yrs.]. References [Facebook] Priyanka Shinde, Technical Program Manager, Ads Interfaces, LinkedIn

[Facebook] Gabe Wasserman, Product Designer, Ads Interfaces, ac0geu@r.postjobfree.com

[Apple] Florian Gruenke, Manager, UX Editorial, iTunes Tools, ac0geu@r.postjobfree.com

[SFChron] John Miller, Founder, Miller360, ac0geu@r.postjobfree.com

[Interbrand] Rob Meyerson, Principal, Heirloom (brand agency) ac0geu@r.postjobfree.com

[GoPro] Kevin Barnard, Art Director; Lead Production Design, ac0geu@r.postjobfree.com