E-commerce
Resume:
Scott Shabot
Boca Raton, FL 33487
ac0g5u@r.postjobfree.com
LinkedIn Profile
Experienced high-performance E-Commerce professional. Cross-Functional Expertise in Marketing, Business Development, Account Management & Strategic Planning that captures & optimizes opportunities.
Certification
Google Analytics Platform Principles
Experience
MobileHelp February 2016 to present
Manager Digital Marketing
Launched and optimized MobileHelp.com, increasing e-commerce sales from 2% of total sales to 14% of total.
Directed digital acquisition program generating over $500,000 in revenue in the last 6 months with BestCompany.com
Implemented customer review program which has led to over 700 reviews contributing to extensive sales growth
Analyzed web site opportunities, designed and developed a new shopping cart which increased conversion rates by 12%
Directed the hiring of a new SEM agency which has lowered advertising costs and generated more conversions/leads
Negotiated with 14 new lead sources including leading review sites to generate new leads, which led to the largest sales month in company history in March of 2017
Sancilio Pharmaceutical November 2015 to February 2016
Director Digital Sales & Marketing
Developed Sancilio.com new corporate site
Increased e-commerce sales to over $200,000+, over 300% growth
Directed marketing of Ocean Blue Omega 3
Responsible for corporate identity brochures
Grew email database by 165%
Directed retargeting & SEM advertising
Managed social media
SAS Digital August 2008 to November 2015
Formulating and designing digital marketing programs for Fortune 500, regional and local companies. Campaigns include creating new web sites, SEO, Key Word Advertising, CRM programs, email marketing and banner advertising. Focused on generating conversions/sales.
Selected Achievement Of SAS Digital
BGT Partners (Digital Marketing Agency)
Product Manager/Business Development Specialist
Garner and respond to RFPs for Fortune 500 clients interested in new web sites and improving digital marketing results. Work with clients to improve web site performance by identifying opportunities to grow existing business and expand into new areas to attain growth. Clients include Kaplan University, Sylvania, Office Depot and RL Polk.
Designed and managed global program announcing Owens Corning Innovation Challenge to over 250,000 customers, academics and industry professionals.
Increased web site commerce for Rollabind with new site and active digital advertising program by 12 percent in the first 5 months of 2010, generated $180,000+ sales.
Created and executed email newsletter achieving over a 30 percent open rate for the International Division of Baptist Health South.
Developed social media strategy for Broward Center For The Performing Arts.
Provided digital marketing strategy, including an active CRM program and web site optimization for www.PrescriptionDrugs.com
Created new web strategy and web site for www.MyDermatologist.com
Designed new web site for www.DonorCommunity.com
Sold in and Developed 25+ web sites including:
oWww.Castlekeepadvisors.com/mobile/
oMobile.Mydermatologist.com
owww.Bistroprovence.com
Developed online payment system for Miami Jewish Home & Hospital and integrated marketing campaign. Increased donations by 16 percent.
Directed the redesign of home page www.DrGuberman.com
Marketing Magic Advertising, Hollywood, FL 2007-2008
Southeast US second largest independent ad agency with $250 million in billings
Senior Director Interactive
Brought in to develop on line strategy for the Florida Panthers, Dermacare Spa and Laser Centers, Belvedere Vodka, Miami Jewish Home and Hospital, and Marquis Condominium. Worked with senior management to cross sell existing clients which resulted in $145,000 additional billings.
Acquired 5 new interactive clients resulting in $75 thousand new billings,
Baptist Health South
Bidabuilder.com
Finishmycondo.com
Built system which increased on line donation for Miami Jewish Home and Hospital by 16%
Developed web site to increase sales and distribution of Belvedere Vodka to new market segment.
Emailappend.net, Boca Raton, FL 2005-2007
Established online data, CRM and email provider serving Fortune 500 and regional companies. Generated sales of over $550 thousand.
Developed and executed online data strategy for Nissan’s introduction of Versa. Generated over 3,500 test drives and over 10,000 dealer contacts.
Increased the Communication Works of America email database by 16%
Provided approximately $65,000 of on line data services to R.L. Polk Company
Equifax Marketing Services, Boca Raton, FL 2002-2004
World leading one $ billion data provider
National Sales Director
Managed over 20 sale representatives and responsible for annual sales of approximately $9 million of opt-in email broadcasts, email append service and data enhancements.
Established Lending Tree as a client for opt-in emails services, generated over $500 thousand in sales. Email campaign exceeded Lending Tree’s conversion ratio by 50%.
Provided over $30 thousand dollars of data enhancement for United Airlines Frequent Flyer Club allowing them to target their direct marketing campaigns by life styles.
In 2004 was the leading sales person with over $1.2 million in sales for the first half a 51% increase over sales goal.
Trained over 200 postal, credit and warranty sales people to sell online data, resulting in incremental sales of $125 thousand in 2003.
Secured data contracts from Verizon, Bell South, RL Polk Company, Lending Tree, Harte Hanks, Verizon, SEIU, Kerry for President and CitiFinancial, netting over $600 thousand in annual sales revenue.
Food For the Poor, Deerfield Beach, FL 2000-2002
A non-profit faith based organization raising over $30 million annually in the United States. It provides relief work through the Caribbean and Latin America to fight hunger, disease, and provide clothing, housing and educational opportunities.
Director of Database Marketing
Revamped acquisition strategy to leverage unique demographic characteristics in donor database.
Achieved a 4.3% increase in donations from existing donor base while lowering the cost of acquisition by 6.5%.
Used segmentation based on lifestyle and demographic factors to increase response rates by an average of 3.2%.
Coupons.com, White Plains, NY 1998-2000
Internet startup designed to eliminate the use of in-store coupons and provide consumer incentives for the purchase of package goods items.
Vice President Marketing
Led integrated marketing strategy to develop and introduce the web site, which contained cost saving offers from leading national package good companies.
Designed acquisition programs for consumer savings web site, ramping up membership to 5.6 million members in 18 months.
Created a fulfillment system which processed over 18,000 consumer requests per week
Negotiated contracts with 14 with major package goods providers, (including Quaker Oats, Nestlé’s, Perrier and Colgate), to provide cost saving via the company web site.
Quintell Entertainment, Pearl River, NY 1996-1998
1-800 telephone company which marketed itself to people interested in psychic readings and mailings.
Vice President Marketing
Annual revenues climbed to over $22 million in sales a 5 fold increase during my tenure.
Food Group, New York, NY 1994-1996
Largest B2B adverting agency of package goods targeted to the restaurant and foodservice industry
Senior Account Director
Responsible for the overall direction and execution of the B to B advertising for Grey Poupon Mustard and national sales promotions for all Nabisco Foods products.
Productcom, Paramus, NJ 1986-1994
Direct response agency serving the financial services industry.
Vice President Business Development
Directed the east coast operation of a national sales promotion agency based in Chicago, IL with annual sales of $9 million.
Revlon, New York, NY 1980-1986
World’s leading cosmetic company.
Product Manager
Education
St. Lawrence University: BA History
New York University: MBA Marketing and International Business
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