YOUNG SAM PAEK

***** ****** ****** ********, ********** 90501

310-***-**** ac0fp7@r.postjobfree.com

SUMMARY

Transformational marketer, creative change agent and business turnaround specialist with record reviving high-visibility global brands. Rare mix of right-brain creative and left-brain analytical/ business skills. Both a brilliant strategist and talented creative executive. Proven pioneer in cutting-edge web, digital, mobile, social, engagement, and entertainment/content development marketing techniques. Building a cohesive, integrated marketing strategies that deliver innovation, loyalty and passion with consumers to gain and increase brand awareness, market share utilizing digital marketing from email marketing, display advertising, social media and retail marketing partnership. Possesses a proven track record of achieving objectives and exceeding expectations. A dynamic and highly accomplished performer who makes significant contributions to the continued success of an organization.

CONSULTING

Apption Labs, Studio City California

Marketing and PR Consultant (Consultant) October 2016 to May 2017

Company product launch

oCreate marketing strategy with PR, social media to develop an intergraded digital advertising along with influencer marketing.

Branding marketing strategies and tactics

Develop strong social media presence

Social media paid advertising

Effective execution of marketing tactics and programs

Marketing Strategy Development and Execution

PR Strategy Development and Execution

Marketing Research and Reporting

Internal Communication Program Development

Partnership cross promotion

oDevelop project management schedule

Coordinate internal and external resource including third parties and vendors

Ensure that all projects are delivered on-time, within scope and within budget

Develop project scopes and objectives and include all relevant stakeholders

Develop a detailed project plan, including communication strategy with stakeholders, establish communication plan and track progress

Report progress and escalate to management if necessary

Asses risk management to minimize project risks

Create and maintain comprehensive project documentation

Ferrari Race Team - Scuderia Corsa, Beverly Hills California

Brand and Digital Strategy (Consultant) October 2015 to July 2016

Marketing, digital brand and content medial strategy

oStrategized and implemented a cohesive, cross-channel product positioning and marketing strategy.

oCreated strategies and implementation plans for all key acquisition channels: email, social, SEO, SEM, influencer, content, PR and in-App.Develop, budgets and performance metrics for all channels

oGain strong social media presence and market share

oSocial media paid advertising

oTrack, measure and report on channel results and revise campaigns and strategy based upon these performance metrics.

oCustomer Acquisition and Retention Drive concepting, development, execution, and measurement of all online content

oOversee creation and implementation of all customer acquisition and retention campaigns.

oManage internal marketing team and contractors.

PR

oDevelop PR plan to execute and ensure to meet company acquisition goals.

Event Planning

oDrive in house efforts, physical pop-up at race events, event and point of sale communications.

PACIFIC SUNWEAR, Anaheim, California

Digital Strategist (Contract) Aug 2010 to Sept 2010

Strategized Pacific Sunwear lifestyle brand through digital brand marketing while utilizing email marketing, display advertising, social media and strategic marketing integration. Managed and executed PacSun digital/social advertising and events to collaborate with traditional marketing. Organized annual advertising plan and developed events driving company sales, loyalty and love brand.

Create and increase Brand awareness by 24% increase in engagement through Social media and total digital sales from 20% to 50% (total from 1.5/2 mil to 3/3.5mil per month) while increasing Brand recognition and engagement.

MACHINIMA, Los Angeles California

Interactive Marketing Strategist (Contract) Feb 2008- May 2009

Strategize social media to increase brand awareness, for major video game brands. Implemented overall visionary efforts for strategic and creative components of select projects. Oversaw research, discovery and creative development initiatives, ensuring creation of informed solid solution meeting client's needs and recommending right total solution.

Increased site traffic by 28%.

Improved social platform video views from 25,000 to 500,000.

Enhanced brand engagement/awareness by 15%.

Contributed to proposal process, writing major parts of strategy phase deliverable (project strategy brief and definitive strategy document), voicing entire deliverable and providing strategy consultation to clients and staff.

Served as major client contact for questions and decisions relating to project solution strategy.

Coordinated with project manager, art director, usability and technical lead to create and maintain project vision.

Worked closely with project manager to ensure delivery of quality work, while remaining within budget and schedule.

Grizzard

Account Strategist (Contract) Sept 2006-Jan 2007

Collaborating with team members to implement new digital strategies for clients, create growth with existing clients and seek to provide added value and services. Preparing proposals, analysis, schedules, assist in creative/restructure of online landing pages as well as tracking, analyze e-mail newsletter/marketing, e-mail market tests and other materials for clients and capable of providing excellent client service and counsel.

Qubik Media Inc.

Marketing Analytics (Contract) Feb 2004-March 2005

Executing, analyzing, and creating Web page Layout, e-mail marketing, search engine marketing campaigns, including: SEO, keyword analysis, PPC, paid inclusion, affiliate programs, and acquisition and retention of online marketing programs. Additionally, I have the organizational and analytical aptitude to take the results from specific marketing campaigns and make real-time adjustments based on the data.

FULLTIME EXPERIENCE

LFP internet Group, Beverly Hills California

VP of Internet/Marketing June 2012 to October 2015

Responsible for planning, development and implementation for the Organization’s digital marketing and communication strategies, creative process, social media and production/execution for all entities. Partnered with leadership to ensure strategies and company objectives are met. In addition, directed the efforts of marketing teams and coordinated all strategic and tactical levels with all entities of the Organization.

Responsible for development and implementation for short and long term strategic marketing plans involving events, promotions, branding and advertising. Planned and set out objectives for each strategic area of the department and outlines plans for achieving those objectives

Monetized revenue streams on an ongoing basis and sourced untapped revenue streams within existing businesses to maximize profits.

Defined top quality content and media plan that is cutting edge and highly desirable but also cost effective. Evaluate licensing options and coordinate with in-house production. Coordinated with compliance and legal departments to make sure websites are legally compliant

Implemented marketing strategies, analytical capabilities, affiliate marketing, SEO and other measures to maximize website traffic, conversion and retention. Created and launched successful advertising and marketing initiatives generating excellent ROI and exhibiting sound metrics results. Negotiated and finalize partnership deals that deliver high traffic volume and revenue growth.

Incorporate social media initiatives where they are value added. Build bases of quality followers and users.

Identify emerging trends and issues, and prioritizes them as they relate to marketing activities

Direct market research activities in order to keep abreast of changing demographics and other relevant issues in order to evaluate marketing and communication activities and to monitor emerging issues

Maximize effectiveness of all marketing activities, in close association with Senior Management.

Create new special events & promotions while improving on existing activities.

EASTON-BELL SPORTS INC, Van Nuys, California

Director of Digital Brand Strategist Jan 2011 to Feb 2012

Oversee all digital brand marketing efforts for hockey, baseball/softball and lacrosse departments to build a cohesive integrated marketing strategies that deliver innovation, loyalty and passion with consumers to gain and increase brand awareness, market share utilizing digital marketing from email marketing, display advertising, social media and retail marketing partnership.

Assemble and build Easton brand site/Facebook/Twitter and create social strategy.

Create Brand Ambassador and influencers

Develop and executed strong social media strategy to gain market share and sales

Art directed marketing assets and creative materials

Responsible for development of new and existing Easton sites

Manage external teams to accomplish specific sales goals

Oversee Dicks sporting goods, Sports Chalet, Sports authority, Ice warehouse and total hockey to increase overall sales goals

Direct and execute all marketing strategy for Easton Sports

Identify key target audiences to clarify positioning and programs

Drive interactive communications to help promote the Easton brand

USIM, Los Angeles, California

Account Director Search Engine Marketing/Digital Marketing Strategist May 2009-Aug 2010

Managed and maintained digital strategy, including display and search. Innovated new strategy and technology for accounts, while spearheading digital initiatives and tactics with corresponding display campaign based on new project launch and brand awareness by also utilizing flash display for optimal engagement with target audiences.

Responsible for SEM. Created keywords as well as ad copies and determined relevancy to achieve lowest cost per click (CPC) with highest CTR.

Performed heavy analytics and extensive research for all campaigns while compiling weekly reporting presentation.

Established customer engagement through survey creating and launching digital campaign based on negative feedback.

Integrated display campaign with search, giving Kawasaki a 7%+ CTR with non-branded keywords.

Achieved 4% CTR with total of more than 20,000 clicks in Honda NYLI campaign.

Delivered 10% conversion based on thank you page for more info area for Pepperdine University’s graduate program.

Oversaw Chevy brand awareness.

Managed ten casino properties for Stations Casino within search to gain maximum reservations. Responsible for heavy analytics and ROI.

RPA, Santa Monica, California

Account Manager/Project Manager (Honda/Acura) Jan 2007-Feb 2008

Responsible for client management and new digital innovation. Managed day-to-day client relationship on large-scale online advertising and website development campaigns. Motivated and provided guidance to media as well as creative and production teams. Leveraged understanding of client’s strategic needs and business objectives. Presented multiple creative directions, while maintaining client goal.

eCOST.com

Sr Vendor Marketing Manager March 2005-Sept 2006

Manage and work with companies in the likes of Sony, Apple, Canon, Nikon for implement and execute strategic marketing plans, product marketing, e-mail campaigns/promotions within eCost.com.

Extensive client contact with proposal, presentation, and online marketing strategy.

Maintain close contact with high profile clients and seek new business.

Create and present new marketing strategies to penetrate their market

Create promotions, Site analysis, Database analysis, Affiliate partnership, and Contests.

Contact this candidate