Marketing Sales
Resume:
Terrie E. Ipson
Malvern, OH 44644
******@*****.***
STRATEGIC MARKETING CUSTOMER EVAGELIST
Strategic marketing professional experienced in bringing cross-functional, disparate ideas together for optimal intentional thought leadership. Innovative thinker skilled in market research, analysis, positioning and communications – with proven successes in adding value by strategically leveraging all marketing channels, both internally and externally. Results-oriented, skilled at streamlining inefficient processes, cross-team leadership focused on revenue growth and customer acquisition and retention. Experienced in the successful coordination and execution of integrated marketing strategies and plans. Emphasis on preparing and disseminating sales/marketing and product information through a variety of external communications vehicles, customer focused events. Career highlighted by 15 years of in-depth experience in:
Cross-functional Team Leadership
Customer Event Management
Research Trend Analysis
Brand Management
Marketing Communications
Marketing Metrics and Analysis
Strategic Thinking
Tactical Planning
Vendor Management
Web Development
Product Marketing/Management
Customer Service
PROFESSIONAL EXPERIENCE
Securitas Electronic Security, Inc., Uniontown, OH 2015 - 2017
Director, Marketing 2016
Lead the marketing organization in the design, implementation, and execution of the strategic marketing plan for the Securitas Electronic Security business. Goaled on translating business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business unit growth.
Manage the execution of all marketing channel communications – including events, brochures, digital (web, social media, and email), internal and external communications, media and advertising
Champion all re-branding initiatives since the Securitas acquisition to develop messaging, brand integrity and consistency
Develop sales materials and messaging to articulate competitive differentiation to penetrate new and existing market segments
Diebold, Inc., North Canton, OH 1999 - 2015
Director, Security Marketing 2015
Responsible for the design, implementation, and execution of the strategic marketing plan for Diebold's Electronic Security business. Goaled on translating business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business unit growth.
Manage the execution of all marketing channel communications – including brochures, digital, events, internal and external communications, media and advertising.
Champion brand and message integrity and consistency.
Develop sales training, tools and messaging to articulate Diebold’s competitive differentiation to penetrate new and existing market segments.
Principal, Security Services Strategy 2012-2013
Responsible for the end to end strategic direction, solution portfolio and product lifecycle management for Diebold’s ATM Security global range of solutions.
Conducted global prioritization of financial security services needs including professional, managed and consulting services.
Evaluated the accessible profit pools and our value creation potential for logical security and compliance services.
Manager, ATM Security Business 2012
Responsible for the end to end strategic direction, solution portfolio and product lifecycle management for Diebold’s ATM Security global range of solutions.
Supported and provided direction to product marketing in the development of well-orchestrated product delivery and launch to market. Provided input to the sales channels and other stakeholders in their development of market and sales introduction plans that communicated the differentiated value of our security solutions.
Developed strategic marketing strategy and go to market plan to enable the channels to articulate Diebold’s thought leadership and the differentiated value proposition to create customer demand for Diebold's security solutions.
Created and led a dedicated, cross-functional team in support of the proof-of-concept for the world’s first 4G-enabled ATM.
Identified and gathered key performance metrics on security solution acceptance, deployment, market share of profitability and planned corrective actions when needed.
Global Marketing Manager 2011 – 2012
Developed and executed marketing strategies and plans for Diebold’s self-service security, monitoring and mobile banking solutions.
Senior Marketing Specialist 2001 – 2006
Developed and executed marketing strategies and plans for Diebold’s financial, retail and government security solutions. Special focus on retail market penetration, event management and demand generation.
Marketing Communications Specialist 2000 – 2001
Facilitated the review, approval and publishing of all company collateral and website content for brand and messaging integrity.
Executive Administrative Assistant 1999-2001
Provided administrative support for the Security division and executives.
EDUCATION TRAINING
Bachelor of Arts (BA) Business Management, 2001 Developing Executive Women Seminar,
Malone University, Canton, OH 2011
Tashjian & Company, La Crescenta, CA
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