eCommerce Manager, Digital Marketing, PPC, SEO

Carolina Pinheiro

email: ac0f8f@r.postjobfree.com

Marketing and Merchandising Professional experienced in contributing to the organizations business objectives and marketing initiatives with

•Proven ability to develop new business, maintain existing relationships, and increase sales in slow markets

•Track record of leading successful campaigns to promote products, services, and companies

•Ability to identify innovative and unique opportunities and increase revenue and profits

•Exceptional communication, effective presentation skills, consultative sales style, strong negotiation tactics, and a keen ability to assess clients’ needs

•Languages: Portuguese: Native English: Fluent Spanish: Advanced

Merchandising

e-Commerce Management

Product Development

Customer Acquisition

Pricing

Corporate and Sports events Planning

Strategic Business Planning/Analysis

SEO/PPC/SEM

CRM/WordPress/Sharepoint

Google Analytics

Project and Process Management

A/B and multivariate Testing

PROFESSIONAL EXPERIENCE

DIGITAL OPTIMIZATION CONSULTANT, National Vision, Atlanta, GA, 2017- Jan-Apr

• Worked with SEO team to execute A/B and multivariate tests to improve new customers acquisition, retention and improvement of the long-term effectiveness of websites.

• Analyzed test results and site performance to determine recommendations for continual improvements across all areas of the sites.

• Increased the conversion rate in 25% in 2 months.

• Tools used: Optimizely, Clicktail, Umbraco, Hybris

ECOMMERCE AND MARKETING CONSULTANT, Chuice and YourKitchenFurnture.com, Atlanta, GA, 2015-2016

• Consultant for all eCommerce aspects including: UX, website optimization, email campaigns, SEM/SEO, PLA’s, paid digital media, social media, retargeting, analysis and reporting.

ECOMMERCE AND MARKETING SENIOR MANAGER, AT&T, Atlanta, GA, 2014-2015 (contractor)

• Project management for the consolidation and optimization of the online Home Solutions shopping cart.

• Lead a team working on Agile and Waterfall solution projects to improve customer shopping experience on myAT&T.

• Responsible for creating and executing strategy and optimization roadmap, audience segmentation, content & visuals and site placement.

ECOMMERCE CONTENT SPECIALIST, Cox Communications, Atlanta, GA, 2011-2014 (contractor)

• Maintained and monitored live web content integrity, developed solutions to content issues and customer satisfaction, tested content in different browsers.

• Helped pricing and presentation communication between sales and marketing teams.

• Implemented and maintained changes to products descriptions, prices, images and specifications using CMS and HTML.

• Developed A/B tests and daily reports.

• Experienced with Adobe Omniture, Interwoven Teamsite.

• Performed Legal Audits per Customer Legal and Regulatory Guidelines as well as FCC/FTC Regulations

MARKETING and MERCHANDISING MANAGER, Division Six (www.backstreetshoes.com), Austell, GA, 2008 to 2011

• Managed all sales channels, including Channel Advisor, Overstock.com, Amazon.com, and eBay.com.

• Responsible for all merchandising and pricing.

• Oversaw all aspects of daily operations, including promotions, orders fulfillment, customer service, payroll, orders processing, etc.

• Analyzed website and campaigns performance by conducting site analysis and providing metrics reporting.

• Ensured profitability by maintaining pricing standards, sufficient inventory, and movement of goods.

• Managed, implemented, and tracked email marketing programs, promotions, newsletters, social media.

• Responsible for Web Analytics, Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Pay Per Click (PPC) to achieve Cost per Acquisition (CPA) and Return on Investment (ROI) objectives and improve site rankings from meta-tag listings.

• Responsible for all business workflow process and reporting as well as new website implementations, UX and changes.

• Screened, interviewed, and hired qualified employment candidates and facilitated training programs. Managed a team of 7.

Key Accomplishments and Contributions as the e-Commerce Manager at Division Six, Inc:

• Successfully doubled the company’s monthly sales within the first six months of employment.

• Developed a successful email marketing program which increased sales and customer retention.

• Met all quarterly sales goals established by CMO. Sales volume: $2.2 Million/year.

• Created strategies to improve site conversion which significantly increased online sales.

ECOMMERCE MARKETING and MERCHANDISING MANAGER, Casca Grossa, Inc, GA, 2002 to 2009

• Partnered with designer teams from manufacturers on sample development, approval and order placement for merchandise annual collections and events t-shirts.

• Responsible for all merchandising, pricing, print material, including advertisements in martial arts magazines.

• Developed and implemented marketing campaigns which increased brand identity.

• Established & maintained professional & productive relationships with media contacts and customers.

• Developed and managed PPC, SEO, SEM and email marketing strategies.

Key Accomplishments and Contributions as the Marketing and Communications Director:

• Increased store inventory and expanded merchandise purchases, increasing sales by 50%.

• Organized and directed semi-annual martial arts events with participation of more than 600 athletes.

ASSISTANT RETAIL STORE MANAGER, Williams Sonoma, Alpharetta, GA, 2007 to 2009

ASSISTANT RETAIL STORE MANAGER – MERCHANDISER, GAP, Alpharetta, GA, 2005 to 2007

• Managed the recruitment activities for the retail store; screened & interviewed employment candidates, made hiring decisions, handled employee retention activities, and terminated employees as necessary.

• Facilitated innovative and effective training and orientation programs to increase sales and production.

• Oversaw the day-to-day operations of the retail store; managed inventory control, directed workflow, delegated work assignments, maintained the overall appearance of the store, evaluated employee performance, ensured production and morale, and generated sales, payroll, and timecard reports.

• Identified customer needs by assessing goals and making recommendations in an effort to sell products.

OFFICE MANAGER AND WEB DESIGNER, Lakewood Auto Sales, Atlanta, GA, 1999 to 2002

• Provided assistant to the CFO with bookkeeping activities, banking, & payment duties for all locations

• Designed, developed, and maintained the company’s webpage which increased brand identity/sales

CHANNEL MARKETING ASSISTANT MANAGER, Coca-Cola Company, Rio de Janeiro, 1997 to 1998

• Assisted the director and managers to implement strategies for supermarket & entertainment channels.

• Helped with bottlers’ market distribution projects and created presentations for executives.

EDUCATION

MASTER OF BUSINESS ADMINISTRATION – MARKETING AND INTERNATIONAL BUSINESS

Kennesaw State University – Kennesaw, Georgia – Master of Business Administration completed in 2002

BACHELOR’S DEGREE IN COMMUNICATION – MAJOR: ADVERTISING – MINOR: MARKETING

Faculdade Hélio Alonso – Rio de Janeiro, Brazil – Bachelor’s Degree in Communication completed in 1993

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