Marketing Customer Service
Resume:
Heather Boyd
Anaheim, CA 92805
ac0eoh@r.postjobfree.com
Marketing Manager
I am a high-energy marketing generalist best suited for a challenging role in a fast-paced company. I thrive in dynamic team atmospheres and cultures that encourage personal improvement and life-long learning. I am determined, dedicated, and possess work ethic to advance the direction of your marketing department.
LCPtracker, Inc., Orange, CA
Marketing Manager January 2017 – present
Marketing Coordinator May 2015 – January 2017
Marketing Assistant August 2014 – May 2015
www.lcptracker.com
-Instrumental team member in company re-branding activity including messaging, positioning, new web site and all branding elements (logo, colors, collateral templates, and tradeshow presence).
-Marketing strategy planning through target market identification, unique selling propositions, positioning, and distribution.
-Attends management and corporate strategy meetings to provide recommendations for sustained growth.
-Attends all product and program management meetings to develop release schedules and requirements for MVP.
-Creates and manages marketing research activities (survey creation, competitive analysis and internal S.W.O.T. reports).
-Independently manages and coordinates LCPtracker Annual User Conference, including planning sessions, contracts negotiation and management, speaker and attendee management. 4-day event, 60+ sessions, 350 attendees, completed with budget surplus. Established event branding.
-Key content provider for company webs site, editorial bylines, collateral, white papers, blogs, ad copy and social media. Supports company CEO by ghost-writing published articles, industry briefs and other documents.
-Independently manages all company events, tradeshows and 2-day regional seminars from planning and execution to email follow up and ROI. Attends most seminars nationwide.
-Works with cross-functional teams to create master product positioning and messaging documentation for product life cycle management.
-Works with clients to create case studies that detail compelling stories of success and positive change.
-Key contact for department vendors (PR agency, web team, video team and outsourced writers).
-Creates and updates all collateral using Adobe Cloud software tools (InDesign, Photoshop, Illustrator).
- Develops and manages social media campaigns and tracking.
- Executes e-mail campaigns on SalesForce Pardot platform.
- Creates, monitors, and maintains Google Adwords campaigns.
- Increases SEO through keyword expertise and relevant content.
- Responsible for interviewing and hiring new marketing team members.
LCPtracker. Inc.
Support Technician November 2013-August 2014
- Provided customer support for clients calling in for the use of the software.
- Used communication and troubleshooting skills to solve client problems in a professional and timely manner.
- Provided exceptional customer service while assisting clients in order to grow positive word of mouth.
- Maintained and updated records in Salesforce with proper notation of actions taken.
- Utilized all communication vehicles: phone, email, chat.
Additional Skills
MS Office, Office 365 – Outlook, Excel, Access, PowerPoint, Project
Social Media – LinkedIn, Facebook, Twitter
PR – SBWire for press release management
Graphic Design – Adobe Cloud Suite (InDesign, Photoshop, Illustrator, Dreamweaver)
Web CMS – Sitefinity, WordPress, HTML
CRM / Lead Management – Salesforce
Email – Constant Contact, Pardot
Marketing Automation - Pardot
File management - Filezilla, SharePoint, Dropbox
Publications (as ghost writer)
Daily Reporter Online May Issue, 2017
Feature Article: Like everything, construction projects are better with (Davis)-Bacon
http://dailyreporter.com/2017/05/12/like-everything-construction-projects-are-better-with-davis-bacon/
Industry Today Website February Issue, 2017
Feature Article: Davis-Bacon Empowering Communities and Careers in America
http://industrytoday.com/article/davis-bacon-empowering-communities-careers-america/
ASA's The Contractors Compass November Issue, 2016
Feature Article: 5 Tips for Successful Certified Payroll Reporting (Pages 21-23)
https://issuu.com/contractorscompass/docs/tcc_2016_nov
San Diego Unified School District Business Outreach Newsletter Q2 April Issue, 2016
Feature Article: Update: DIR eCPR System and SB 854 (Page 2)
https://www.sandiegounified.org/sites/default/files_link/district/files/dept/facilities_planning_&_construction/BizOutreach/Summer%202016%20Final%20Layout%20071416.pdf
Education
Chapman University -- Orange, California
Bachelors of Science in Business Administration, Marketing Emphasis 2015
Chancellor’s Scholarship 2011-2015
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