Scott J. Stadum

*** ***** ***** ***. *******, CA 94501

202-***-**** ac0eo4@r.postjobfree.com

@scottindc linkedin.com/in/scottstadum

Digital media strategist/SEO expert delivering results across multiple online platforms and technologies; including digital analysis, online marketing, and engagement, and content creation

Significant experience working with array of web developers, designers, and communications experts delivering results in fast-paced, time-critical, information-sensitive environments Communications expert using innovative approaches to connecting key audiences with global brands, including targeted campaigns and social media engagement WORK EXPERIENCE

Friends & RPCVs

of Guyana

President & Co-Founder

San Francisco, CA

March 2007 – present

Consultant

Digital Media, SEO, Web

Development

San Francisco, CA

November 2013 – present

NPR

Sr. Digital Metrics Analyst

Washington, DC

February 2013 – November

2013

Co-Founder and current president of Friends & RPCVs of Guyana, a 501(c)3 non-profit dedicated to bettering the lives of Guyanese through grants to Peace Corps Volunteers and those with an interest in Guyana Created and coordinated digital marketing strategy and audience outreach through press releases, content development, social media, paid advertising, and SEO Vets all project grant applications for basic standards like viability, community engagement, and community ownership

Developed the current crowdfunding platform used on the website to service current Peace Corps Volunteers serving in Guyana as well as those with an interest in Guyana and idea for a project Envisioned and implemented the recently added News section of the website, which now drives the majority of site traffic and site conversions

Select projects:

• Acted as digital marketing manager for Transparency International in Eastern Europe, maintaining seven websites, two mobile apps, servers, APIs and scrapers

• Developed a new model for funding Peace Corps projects at Friends & RPCVs of Guyana/ Peace Corps, also conceptualized and developed proposal for mapping the country of Guyana using open source tools

• Spearheaded the website overhaul at SOS Children’s Village HQ for the US, implementing SEO and site improvements while providing advisory services for a variety of technology projects and platforms

• Data analyst for Pitney Bowes, evaluating and reporting on digital insights regarding site traffic and user behavior

A member of the NPR Audience Insight and Research (AIR) team, supporting both the organization’s digital and communications teams

Senior analyst responsible for reporting critical data while providing business intelligence and analysis (audio listening, web & mobile traffic, social media and related trends) to the entire organization, from the President and the Executive leadership to the reporters, editors, and content creators Led all data integrity efforts, ensured that data collecting processes were intact and accurate, and supported the functionality of the data-reporting infrastructure Sunlight

Foundation

Digital Strategist

Washington, DC

June 2010 –

February 2013

Increased social media traffic by over 500% in 26 months to the open government think tank with 6 million visits per year

Ran 50+ online marketing campaigns, driving 500 million+ users to the multitude of Foundation websites and apps while delivering 30,000 email sign-ups

Drove overarching digital strategy and implementation in three key areas for the Sunlight Foundation: o Social: Nurtured and grew a nascent social media presence into a robust and comprehensive experience engaging users across a variety of services and third-party sites o Marketing: Coordinated copy and creative for advertisements; identified audience and medium for online campaigns; eventually took over management of all PPC, SMM and retargeting campaigns o Content: Developed approach for packaging content in targeted ways to engage different segments including hard to reach but, essential users

Analyzed weekly site traffic, social engagement, marketing behavior, and general engagement metrics, comparing them against stakeholder and Board benchmarks and adjusting performance to meet critical targets Idealist.org

User Experience

Analyst

Buenos Aires,

Argentina

February 2008 –

March 2010

Developed key online branding strategy and promoted traffic growth using social media and monitoring tools, including Facebook, Twitter, YouTube, reddit, Radian6, and Google Analytics Managed a dozen plus partner relationships with organizations like Google, Mozilla, reddit and others; integrated these third-party services into messaging and marketing Conceptualized and launched IdealistNews.com, a collaboration with CondeNast, reddit.com and Alexis Ohanian; the non-profit focused website was one of the first branded sub-reddits on reddit Helped spearhead the marketing campaign promoting Idealist’s participation in the Chase Community Giving Challenge, ultimately raising $250,000 and placing in the top 0.1% of entrants Coordinated outreach campaign for Idealist co-sponsored Mozilla Service Week, securing 11,000 hours of volunteer service to over one hundred non-profit organizations QED

Consulting, LLC

Government Analyst

Washington, DC

August 2005 –

January 2008

Department of Homeland Security

Worked on high-security mission-critical counter-terrorism initiative, Customs-Trade Partnership Against Terrorism

(C-TPAT); organized 1,000+ participant enrollment fairs in U.S. and internationally, including best practice workshops for Fortune 100 industry leaders such as Wal-Mart, Disney, and Target Developed and facilitated 200+ member training seminars for government agents such as United States Customs and Border Protection (CBP) employees and Immigration and Customs Enforcement (ICE) Federal Aviation Administration (FAA)

Developed strategic goals for customer service in the FAA finance division while taking on responsibilities to ensure timely allocation of budget, and operational efficiency in matching inflow to outflow of funds Maintained Knowledge Share Network (KSN) – a FAA intranet portal with information on disbursement of funds to field offices, training materials for FAA employees, and employee pay Peace Corps

Guyana

Volunteer

Georgetown, Guyana

June 2003 –

July 2005

Peace Corp Guyana Volunteer

Worked on 50+ projects covering nationally critical sectors from technology and education to health and the environment

Conceptualized and spearheaded key projects to educate youth countrywide on pressing health concerns; raised a

$6,000 grant from University of Michigan; coordinated with the principal officials from USAID and the Ministry of Health

Turned around a small scale quarterly publication into a formal Peace Corps Guyana magazine, The GAFF; Editor 2003-2004, Head Editor 2004-2005

World Wildlife Fund Communications and IT Specialist Consulted with 10+ significant stakeholders including the Ministry of Foreign Affairs, the Guyana National Zoo, and the Guyana Marine Turtle Conservation Society to develop strategic marketing campaigns Official representation of WWF Guyana (including key presentations) to 30+ high-level government meetings, stakeholder conferences, and ceremonial events

EDUCATION

Bowling Green State

University

Bachelor’s of Science, Visual

Communications Technology

Bowling Green, OH

August 1996 – August 2001

Mentored college freshmen as part of the University’s mentoring program to help new students transition into college life

Staff member of the BGNews, the University newspaper with a 20, 000 readership; provided editorial support to the University website

Completed three co-operative internships at an MSNBC subsidiary, a videography studio, and a lithography company

SKILLS

BrightEdge, SEO PowerSuite, Screaming Frog, Google PageSpeed Insights, Google Analytics, Google Search Console, Bing Webmaster Tools, SEO Moz, Photoshop, Pagemaker, QuarkXPress, Mailchimp, Wordpress, Google G Suite, Microsoft Office, iMovie, Google AdWords

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