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Sales Director/Manager

Carlsbad, California, United States
May 20, 2017

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John Spinelli

**** *** ********, ******** ** ****9

(858) ***-**** Email:

SUMMARY: A team-leading executive with thirty years of sales development and management experience. Twenty-five years of which are in the Toy, Sport, and consumer products industry. An executive who builds teams and completely understands the full process of selling and managing through others.

Reverse Sports Inc, San Clemente CA 1/13- 5/16

VP of Sales

Researched developed and executed a business plan from concept to design and manufacturing. Built and launch product worldwide within 2 years. Coordinated all sales, marketing and operation plans for revenue driven manufacturing company.

Create all sales and marketing strategies worldwide including Sport, Rental, Mass, Club, Online, Toy, Specialty and direct to consumer.

Assisted in recruiting a top executive staff and board of advisers while established all company policies and procedures.

Coordinated launch of operations including financial, sourcing while securing patents and licenses worldwide.

Obtain 1.3 million investment dollars while worked with numerous financial institutions to advance company.

Freeline Skate/Kona Bar/Beach Tennis USA. 8/10-10/12

VP of Sales (Consultant) Responsible for all sales worldwide.

Established sales plans, built forecast and allocation plans for all product lines.

Hired teams of inside and outside sales representatives groups and independents for each sales channel including, food & drug, hobby and specialty.

Helped to build and increase current SKU’s to expand the lines, assisting the design team with all packaging concepts to meet all retail channel requirements.

Continued to assist companies with sourcing, and manufacturing to help with margins. Worked together with management team to bring both companies into the public arena while hitting sales forecast.

Street Surfing LLC. Newport Beach, CA 9/06-4/10

VP of Sales (Patent holder of “the Wave” skate products)

Responsible for all sales worldwide, hired all domestic manufacturer representatives, International and distributors.

Established and supervise internal sales managers and customers service.

Built a sales organization which secured orders with major Sporting Goods, Mass, Toy and Specialty accounts such as

Wal-Mart, Target, TRU, KB Toy, Costco, TSA, Big 5, Modell’s, Dicks, TSA, Sport Chalet, GI Joes, MC Sport, Scheel’s, QVC, HSN, Intersport, Forzani Group, Marti to Decathlon to name a few.

Increased sales from 1 million to 8.3 million in 12 months through new channels and account development.

Developed international distribution channels by year 2 and secured orders in 10 different countries by year three. Increasing sales to 36 million dollars with in a three-year period while sourcing out other partners.

Helped to recruit a solid management team and distribution process to accommodate growth for the organization.

Worked with marketing and helped to establish a grass roots program, while managing product development and design to match the needs of new and existing customers.

Page (2) John Spinelli

TUNED IN SPORTS. Oceanside, CA 1/01-2/05

Director of Sales (Licensor of Quickdraw Camping, Elemenohpee, Challenger)

Responsible for five brands of product from sales operations, sourcing to distribution worldwide.

Sourced and built products through factories in Asia & Mexico while hiring all manufacturer representatives.

Supervise internal sales managers and customer service representatives.

Built and sourced out three new lines while eliminating slow non-profitable items, this resulted in two divisions becoming profitable within 6 months. The profits helped to launch a new summer division for the organization.

Help source out production facilities, which has driven down overall cost company wide.

360 INC. Ontario, CA (Licenser of XGames, Bodyglove, Waverebel, Voit & Maui&Sons) 07/97-1/01

National Sales Manager (Acquired by larger organization)

Supervised all International, Domestic sales groups and Distributors

Hire and coordinated all distributors and manufacturers' sales reps worldwide. Assisted in all marketing operations. Procured orders from domestic and International mass market and toy accounts (i.e. Target, Toys RUs, KB Toys, Wal-Mart, Costco, etc.), which grew sales by 140%.

Assisted President with purchasing this achieved higher profit margins.

Secured two major licensing agreements, one of which is a skate line that helped to increase the category by 30 %.

Developed a forecasting and allocation systems that enabled production to meet all sales demands.

MATTEL, INC. El Segundo, CA

Regional Sales Manager/Mattel Sports (Sold division to private investor) 12/94 -07/97

Managed sales and marketing of major accounts throughout the western United States.

Controlled all forecasting and allocation within 9 million-dollar territories.

Assisted over 30 field representatives and distributors with training and all sales programs.

Developed and implemented sales programs and product allocation to distributors exceeded sales goals by 18%

Achieved 102% of profits in 1996 with a 48% defective rate on current goods produced.

Assisted marketing department in implementing new product, increased profits in category by 28%.


National Sales Manager 03/87 – 11/93

Managed all sales of office product equipment to Fortune 500 Company’s, universities and government agencies.

Managed all major account sales people, key dealers, manufacturer’s representatives and distributors.

Controlled sales budgets for staff, and advertisement. Increasing dollar volume by 35% while maintaining expense budget.

Increased market penetration by 48% through restructuring territory and emphasizing sales incentives programs, reducing territory cost by 19%. Top manager and sales team four consecutive years. Developed top sales person of the year for two consecutive years, promoted one to take over my current position.


1983-1987 Sales Manager/Marcon Lines sold ocean transportation service and trucking.

1980-1983 Assistant Teacher/Special Education/Coach Special Olympics (while self-funding my college education)

1979-1994 Director /Holiday Ski Tours coordinated events, managed staff of 20 to 50

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