Masood Mumtaz

SENIOR MARKETING PROFESSIONAL / PROJECT MANAGEMENT

****-* ******* *******, *******, ON M5V 3V6

C: 415-***-**** // ac0e1j@r.postjobfree.com

PROFESSIONAL PROFILE

Highly accomplished leader in the marketing and project management space with over 20 years of professional experience. Unswerving focus on quality, timeliness, cost control and growth. Highlights include:

• Led projects with budgets of between $200,000 and $800,000+.

• Built and managed talented and productive multifunctional teams.

• Successfully guided multiple concurrent projects, with a 98% record of on-time delivery. Key strengths:

• Connecting marketing & technology by building successful teams, and owning the modern marketing life cycle – strategic planning, tactical development, operational oversight & knowhow, and execution. AREAS OF EXPERTISE

• Strategic Planning • Interactive Marketing • Graphic Design

• Team Building & Leadership • Creative Development • Resource Management

• Web Content Management • Search Engine Marketing • Project Management

• Brand Management • Search Engine Optimization • Marketing Automation EXPERIENCE & ACCOMPLISHMENTS

ANGOSS SOFTWARE CORPORATION, Toronto, ON 2013 – 2017 (4 years) Director of Marketing

• Responsible for the management and development of marketing programs, including strategic planning, KPI goals, budget management, execution, demand generation and ROI tracking.

• Developed programs in marketing & product management teams to create demand generation and increase marketing leads by 60%.

• Generated $2 million in marketing revenue on an annual budget of $500,000 in 2016.

• Coached, mentored and guided the marketing team’s ability to deliver and exceed expectations.

• Developed a thorough understanding of all products and solutions and competitive differentiators in order to translate capabilities into clear, compelling marketing messages and competitive positioning.

• Managed most technology assets and processes that supported marketing operations including website, webinars, marketing campaigns, social media strategy, marketing automation & search marketing.

• Directed the company’s events programs.

• Provided creative direction to all marketing collateral documents including white papers, software feature guides, product brochures, case studies, corporate decks, intranet, eBooks & sales presentations.

• Responsible for redesign of the Angoss software user interface.

• Directed development of interactive, direct marketing, media, creative, sales promotion and PR strategies. NORTH PLAINS, Toronto, ON 2012 – 2013 (1 year)

Marketing Director / Creative Director

• Conceived, managed and executed all marketing strategies and implemented tactical plans aligned with company expectations.

• Generated $3.1 million in marketing revenue on an annual budget of $850,000 in 2016.

• Increased organic inbound journey of new customers and marketing leads by 70%.

• Managed marketing launches and sales rollout of new products/new releases with product management team.

• Supported the company’s thought leadership and content marketing goals via development and promotion of case studies, eBooks, white papers, videos, speaker engagements etc.

• Developed and managed the execution of high-impact demand generation programs that included generating, nurturing and scoring opportunities.

• Managed complete redesign of North Plains brand including logo and corporate desktop/mobile website.

• Directed company’s corporate events and customer appreciation meetings.

• Provided creative direction on corporate brochures, sales power point presentations, business cards, white papers, success stories, corporate videos, data sheets & eBooks.

• Defined and executed on social media strategies growing fan based from hundreds to thousands generating brand awareness.

• Responsible for all search engine marketing organic/paid, SEO marketing programs and web analytics using DemandBase and Google analytics tools.

ON24, San Francisco, CA 2011 – 2012 (1 year)

Marketing Manager/Senior Graphic Designer and Lead Developer

• Responsible for strategic planning & implementing correct marketing strategies to achieve financial objectives.

• Managed & designed the corporate website, marketing automation functions, measured KPIs & overall demand generation.

• Created competitive positioning strategy and communications plan, directly resulting in increased sales at expense of competitors.

• Generated $1.6 million in marketing revenue on operating budget of $600,000.

• Initiated and managed e-mail marketing campaigns to generate sales.

• Developed & designed all case sudies, eBooks, white papers and product brochures.

• Planned and attended outreach events to represent the brand and live its mission.

• Enhanced brand awarenes by managing all creative asstes of the company.

• Ran SEM/SEO programs to create more web site traffic and leads. CBR SYSTEMS, San Bruno, CA 1999 – 2012 (11 years)

Marketing Manager/Senior Graphic Designer and Lead Developer

• Developed and managed strategic marketing plans for creating subsidiary websites to grow brand awareness.

• Designed, developed & managed the CBR website and gained 70% gorwth in inbound organic leads.

• Provided art direction to all marketing collateral including brochures, eBook, business cards, print, web, suc- cess stories, product guides, company slide decks and corporate letterheads.

• Managed e-mail campaigns to generate sales.

• Created, redesigned, developed and launched a highly successful CBR website 3 times.

• Managed marketing & corporate events.

• Enhanced firm’s online platform through user-centric functionality upgrades, targeted social media. Also managed social media accounts for the brand and maintained over 20% growth over one year.

• Developed an efficient user interface for clients giving them the ability to modify online contracts.

• Helped design and market the CBR client web portal giving easier access to more than 70,000 clients.

• Developed and implemented all web programs relating to repeat client business and referral business.

EDUCATION

• San Francisco State University

Bachelor in Business Administration (BBA)

Concentration: Marketing, International Business and Graphic Design

• University of California, Berkeley

Advertising, Graphic Design & Marketing Courses.

• Eastern Connecticut State University

Concentration: International Business, Statistics & Economics TRAINING & SOFTWARE BACKGROUND

• Marketing Automation: Eloqua, Marketo, Genius, HubSpot & Pardot

• Adobe Creative Cloud: Photoshop, Illustrator, In Design, Dreamweaver & Premier

• Adobe Marketing Cloud: Adobe Analytics & Adobe Campaigns

• Web Development CMS: Word Press, Drupal, HTML 5, CSS, Java Scripts

• Video Editing Tools: BrainShark, Camtasia Studio, Adobe Premiere & After Effects

• Social Media Tools

SKILLS & EXPERIENCE:

• Marketing strategy, budget management & planning

• Corporate strategy & business development

• Leadership and team management

• Project management

• Brand management & creative direction

• Graphic design & art direction

• Typography & digital branding

• User interface design

• Logo development

• Web design

• Campaign management & brand awareness

• Lead generation

• SEO/SEM marketing

• Social network planning & strategy

• E-mail marketing strategy

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