Belkin International Digital Marketing Global Lead 9/13 - Current

Senior-level role managing the digital marketing team with a focus on growing acquisition, increasing Belkin.com traffic, engagement and sales, and ensuring cohesive, on-brand messaging and superior online experiences across global touch points. Manage Belkin.com websites. Develop digital strategies, content and oversee content syndication on Amazon.com, Best Buy, et al. Spearhead global digital NPI’s ensuring cross-functional functional team accountability and launch success. Create and optimize campaigns using 360-degree, integrated marketing and branding techniques.

• Q4 2016 / Q4 2015: Increased U.S. Belkin.com traffic by 4%, site conversion rate by 50%, transactions by 55%, and revenue by 36% via a variety of tactics and efforts including paid search/SEM, email marketing, SEO, social media, display ads, et al.

• Amazon core team member, providing strategic guidance on AMS, AMG, content, and NPI efforts on Amazon.com.

• Analytics: Provide analysis on Belkin.com content, advertising, video (YouTube), social media (Facebook), email marketing, content marketing, and other digital marketing efforts to report on ROI and inform strategies.

• Manage Email and CRM program. Oversee designers, writers, and DEV teams. Oversee all reporting using tools such as Google Analytics, Padiact, ExactTarget. Grew user database 480%, and increased open rates 22% 2016/2017 YoY.

• Led the Belkin.com responsively-designed homepage refresh (8/16 launch). Leader on Belkin.com redesign project (2017 launch).

• Led USB-C (Type C) global go-to-market strategy that helped secure Belkin’s #2 (U.S. behind Apple) and #1 (EMEA) market shares. Conceived and created global USB-C Resource Centers, Belkin’s USB-C Cable Finder, a USB-C video, a series of product-specific videos, a SEM campaign, and multiple campaigns across Belkin.com via email, PR, Affiliate, social media, and Belkin.com channels.

• Developed Belkin’s 1st white paper, published in June 2016, focused on USB-C. Launched campaigns on multiple media outlets creating millions of qualified impressions and driving brand association and traffic to Belkin.com. The Belkin.com USB-C Resource Center saw a 531% lift in page views, a 34% increase in ‘average time on page’, and a 7% jump in SEO ranking June/May MoM.

• Created education-focused content such as the Portable Charging 101 guide. Grew awareness and traffic via online campaigns.

• Launched Bazaarvoice on Belkin.com (user-generated product review software) and associated services (e.g. sampling program Friends & Family). Responsible for all reporting and day-to-day management. Via syndication increased UGC 425% in five months.

• Led WEMO brand’s digital content strategy focused on establishing WEMO as a thought leader in the home automation space. Launched the responsively designed WEMO website and lighting story. Developed the WEMO Maker go-to-market plans that included developing a home-automation influencer community (WEMO Maker Inventor Program).

• Led digital strategy on Linksys’ best-selling 1900AC Router creating + rolling content out in 60+ countries and 10+ languages.

• Developed the TrueClearPro microsite for Belkin’s in-store screen protection system. INTEL Senior Global Digital Marketing Manager 3/12 – 9/13 Drove strategic direction, day-to-day management, processes and operations for worldwide INTEL channel web experiences. Led content strategy, UX, analytics, IA. Managed creative agencies, collaborated with stakeholders, product managers, and marketing teams to prioritize, execute and track web project requirements to fulfill expectations.

• Led pilot project to globally on-board Intel’s Distributor Resource Center website (IDRC) from legacy platform (Team Site) to Intel.com (Adobe CQ). Responsible for all project elements including optimizing site UX/functionality/look/feel, facilitating Adobe CQ training for global publishing teams, and localization efforts.

• Conceptualized, executed, and published popular internal newsletter. Contributed frequent writing pieces focused on a variety of digital marketing topics like UX and CRM.

HSBC Marketing Manager 2/11 – 3/12

Managed agency relationships and marketing for HSBC’s largest credit card portfolio. Amazon.com 3/99 – 12/10

Senior Manager & Project Lead 09/10 – 12/10

Led $4M+, sponsored on-line interactive Universal Wish List event that received over 100 million impressions, grew the Wish List user database, and increased user engagement. Oversaw UX, imagery, copy, launch, promotion, and performance analysis. MATT WOLD

DIGITAL MARKETING STRATEGIST

ac0e04@r.postjobfree.com 503-***-****

648 S. Cloverdale No. 3

LA CA 90036

• Wrote, published, maintained, and optimized all project web content and led legal, advertising, email, customer experience, social media, customer service, PR, developer teams, and internal and external creative agencies.

• Conceived, created, targeted, and executed emails (150M+ circulation) and performed and shared related analysis of results. Canada Editor & Across-site Project Manager 02/08 – 08/08 Lead across-product line initiatives, projects, and promotions for the Amazon.ca business.

• Conceptualized, built, and launched the Awards Store, Amazon’s first all-product destination.

• Developed the Kids & Family Store, Amazon.com’s first fully co-op funded store. Blu-ray Editor 10/07 – 01/08

Served on the “Blu-ray Task Team”, created to introduce and evolve Amazon’s new HiDef business.

• Managed email program strategy, creative development, and analysis. Monthly circulation was over 2M.

• Wrote, published, and maintained rapidly evolving HiDef educational web content. Movie Merchandiser 02/05 – 09/07

Managed 15+ movie studio accounts. Grew sales through creative marketing, oversaw daily business and campaign life cycles, managed campaign analysis, and developed healthy business partnerships.

• Increased my portfolio’s 07 DVD sales 34% y/y and 40% y/y over industry DVD growth.

• Grew incremental revenue an average of 230% y/y per studio.

• Negotiated 2007 studio contract agreements resulting in gains valued at over $2M.

• Developed Amazon’s first across-studio sale program resulting in $2M+ in annual incremental co-op. This includes developing an event calendar and studio participation process, leading designers, buyers and editors to conceive, execute and promote campaigns. Determined pricing, campaign messaging, and performed all performance analysis.

• Managed the Small Vendor Marketing Program, growing y/y participation by 200%.

• Led the Movies Team Vine pilot program and post launch, ensured ongoing across-studio participation.

• Acquired exclusive streaming video and audio content from studios and labels. Collaborated with studios to oversee the creative process, from conducting interviews and editing EPKs to publishing and merchandising content.

• Served as a contributing writer of film reviews, blogs, and onsite campaigns and features for more than five years. Senior Analyst, Buying Operations 06/03 – 01/05

Worked with Amazon media buyers, movie studios, book publishers, and record labels to ensure smooth and optimal ordering practices. Improved site data integrity resulting in improved ordering and customer UX. Analyst, Vendor Operations 10/02 – 05/03 Payroll Analyst 03/99 – 09/02 COMMUNITY

Volunteer 09/08 – 06/09)

Participated in political discourse in the

Middle East. Led urban renewal projects and

promoted world community in rural Asia.

EDUCATION

Bachelor of Arts

-French Literature Degree

-University of Washington

-Dean’s List

FASHION

Stylist 08/96 – 05/98

Planned events and provided creative and

operational support for fashion designers Nina

Ricci, Christian LaCroix and others.

English

Music

INTERESTS LANGUAGES

Movies Travel

Fitness Food

Fashion French

Italian

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