AREAS OF EXPERIENCE

Digital Marketing

Email Marketing

CRM

Mentoring

Project Management

Web Development

Analytics

SEO

Campaign Management

Business Analyst

Vendor Management

Program Management

PROFESSIONAL EXPERIENCE

Senior Marketing Campaign / Data Analyst (Consultant)

Dialog Direct, Irving, Texas

August 2016 – Present

Created and executed multi-channel marketing campaigns utilizing Teradata CRM. Managed the oversight and QA of daily email deployments, including list driven batch programs, triggered programs, and real time email programs.

Developed and executed multi-channel strategies across customer segment touch point channels (email, direct mail, social media and direct marketing) to engender loyalty and drive revenue.

Conducted data analyses via queries in MS SQL, Oracle and PL/SQL to develop, test and measure campaign strategies to drive desired customer behavior. Made strategic and tactical recommendations based upon data analysis performed individually or by other areas of the business.

Drove customer strategies, such as understanding offer responsiveness, content relevancy and communications channel engagement (Direct Mail, Email, Social Media and Web). Provided technical and analytical advice for setting up customer segmentation and geographic target marketing tests, constructing models, and design of experiments.

Utilized a hybrid of waterfall / agile methodologies to document campaign strategy and worked with campaign execution team and project manager to establish timeline and schedules for implementation and measurement.

Summarized and presented results of campaign strategies to internal and external business partners.

Experienced working with geographically remote team members.

Project Manager (Digital Marketing/CRM)

Verizon, Irving, Texas

December 2011 – June 2016

Managed workflow for multiple projects for Verizon’s Digital Marketing Team which encompassed Governance, Strategy and Email Campaigns.

Created and executed strategic marketing initiatives such as data driven dynamic email campaigns. Worked with outside vendors and internal teams to develop/execute an enterprise level marketing management platform/process.

Managed the oversight and QA of daily email deployments, including list driven batch programs, triggered programs, and real time email programs.

Provided technical and analytical advice for setting up customer segmentation and geographic target marketing tests, constructing models, and design of experiments.

Made strategic and tactical recommendations based upon data analysis performed individually or by other areas of the business.

Implemented triggered and ad hoc email campaigns with multiple and potentially shifting, daily deadlines.

Gathered and documented client requirements and provided to the development team.

Managed Verizon’s CRM program which involved working with cross functional and international development teams. Lead or participated in analytical and technology based proof-of-concepts being managed and executed by the project team.

Cultivated and maintained relationships with online marketing vendors and agencies.

Lead multiple marketing campaigns and reporting processes and associated tasks such as achieving milestones, requirements gathering, functional specifications and other client documentation.

Improved the quality and efficiency of Verizon’s CRM application by coordinating development efforts to produce desired enhancements. Assisted in development of a dashboard to present real-time analytics, visualizations and reports.

Lead and coordinated system integration testing, user acceptance testing and associated activities such as test plan, test cases and test execution. Utilized JavaScript, HTML, and CSS to create email templates.

Adhered to Verizon’s quality assurance best practices, pre-campaign tests conducted using A/B, multivariate, subject line, time-of-day, frequency, audience selection, etc.

Utilized inbox and blacklist/reputation monitoring tools i.e.: Return Path.

Partnered with the different Lines of Business on campaign development, database marketing, and analysis to enable the creation and execution of actions that drove ROI and cost savings of $100+ million.

Successfully executed approximately 900+ million campaign emails using CRM databases (SQL/Oracle) and campaign management tools, resulting in 100% campaign execution success rate.

Measured KPIs of all digital marketing campaigns via analytics, while Managing Verizon’s Master Campaign Calendar.

Conducted research and analysis for the Verizon Legal Department that resulted in one Class Action Lawsuit being dismissed and three additional Class Action Lawsuits pending dismissal saving Verizon $20+ million.

Experienced with Digital channels and Analytic tools i.e.: Omniture Sitecatalyst, Adobe Analytics, paid search, SEO, SEM, Return Path, Sender Score, Sender Reputation and Litmus.

Web Developer II

Unitrin Specialty, Dallas, Texas

January 2007 – July 2011

Supported and maintained of all web applications which included the design and implementation of new development initiatives, application enhancements, and troubleshooting issues.

Created high level design documents and technical specification documentation while working the Project Management team on initiatives.

As a Web Developer the following technologies were utilized: Coldfusion, XML, Mach-II, Coldspring, Javascript, CSS, HTML, JQuery, SQL, TOAD, AJAX, Eclipse, OO/MVC and Web Services.

SEO, SEM and email marketing initiatives for the company’s major business units during internal and external site reformatting.

Inbound lead strategy development and tactical implementation of digital marketing initiatives and back-end analytics/reporting

Provided leadership to internal stakeholders as pertained to digital marketing

EDUCATION

Master of Science in Information Systems Management, Information Systems Management, Information Security

Keller Graduate School of Management, Irving, Texas

Master of Science in Business Administration, MBA, Marketing

Keller Graduate School of Management, Irving, Texas

Bachelor of Science in Business Administration, Marketing

California State Polytechnic University, Pomona, California

TECHNOLOGIES

CRM, HTML, Velocity Script, Javascript, CSS, SQL, Oracle, TOAD, WebEX, jQuery, ColdFusion, OO/MVC, Mach-II, AJAX, Web Services, Eclipse, Front End Development, Web Development, E-Commerce, Java, Web Analytics, Omniture Sitecatalyst, Adobe Analytics, Project Manager, Content Management, Sharepoint, Digital Marketing, Email Marketing, Campaign Marketing, Business Analyst, UI, UX, paid search, SEO, SEM, organic search, digital display, social media, SMS, mobile, Google Analytics, Google Adwords, WebTrends, ROI, KPI, A/B Testing, Multivariate Testing, Waterfall, Agile, Information Security, Dashboard, Teradata, CIM, MAU, PL/SQL, SaaS.

ADDITIONAL CREDENTIALS

MILITARY SERVICE

U.S. Army Special Forces (Airborne) a.k.a. Green Berets

CLEARANCE

Department of Defense Security Clearance (Inactive)

AWARDS

U.S. Army Meritorious Service Award

Entrepreneurial Achievement Award, California State Polytechnic University

CERTIFICATES

Information Security Certification

Adobe Reports and Analytics

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