Tamara L. Ledwith

** ****** ******, ******, *********** 06820

ac0d31@r.postjobfree.com 203-***-****

Professional

Profile

Accomplished and seasoned marketing professional with proven ability to develop business, launch new products and develop strategic product positioning. Generates integrated marketing results utilizing a variety of marketing channels and sales tools: direct marketing, email, website, digital, mobile, blogs, social media, content creation, partnership programs, data mining, sales promotions, publicity, events, integrated and omni-channel marketing campaigns. Track and monitor ROI using best in practice metrics and analysis. Skilled with developing sales talent and inspiring staff. Develop innovative products and solutions, launch new products from concept through product life cycle and handle multiple projects with tight deadlines. MBA in Marketing Management. Core Competencies

Develop and implement creative products

Mine data for sales opportunities

Create impactful sales collateral

ADA website compliance

Change agent

Plan and implement strategy

Generate integrated marketing experience

Online/digital & direct marketing

Cultivate cross-functional relationships

Thought leadership

Analyze performance / KPI metrics

Generate sales leads B2B & B2C

Publicity, PR and media relations

Train and coach sales team

Professional

Experience

First County Bank Stamford, CT

Vice President, Sales Manager and Product Marketing Manager 2012 - Present Bank-wide sales management, product marketing, new product development, direct marketing, publicity and public relations, digital marketing: website, social media, content marketing, SEM and SEO. Develop marketing strategies, strategic plans and bank-wide performance metrics.

Generate data mining programs for sales and business development opportunities with low cost per lead and high new business potential resulting in sales of $1.8MM

Increase publicity resulting in a six-fold increase of media placements and cost savings of over $64,000

Plan strategy and integrated marketing campaigns, social media strategy and calendar, manage channels and create content

Won New England Financial Marketers Association (NEFMA) 2015 Social Media Award, 2017 Public Relations and 2017 eNewsletter Awards

Reconfigure product line ups for profitability and value added for retail and B2B, resulted in fee income increase from $7,000/month to over $80,000/month

Equip sales people with personalized and responsive URLs, custom sales collateral, sales kits, software marketing tools, training and educational resources

Establish bank-wide standards, reports and metrics for sales, customer contact information and pipeline business development

Redesign website for ADA compliance, ease of navigation and modern design

Product management of all bank products

Improve compliance and efficiencies with implementation of marketing technologies Ledwith Consulting Darien, CT

Principal, Marketing and Management Consultant 2000 - 2011 Marketing consulting included: branding, multi-channel campaign, value proposition messaging, social media, direct marketing, digital marketing, trade shows, strategic planning and tactical implementation, business development, new products, loyalty programs and seasonal marketing campaigns. Major client was a luxury product e-commerce company without brick and mortar business. Increased international business clientele by over 20%. Tamara L. Ledwith

96 Holmes Avenue, Darien, Connecticut 06820

ac0d31@r.postjobfree.com 203-***-****

J.P. Morgan Chase (and predecessors through mergers) New York, NY Vice President, Marketing Manager, New Product Development Manager; 1990 - 1995 Vice President of Chase Commercial Abstract and Chase Residential Abstract Corporation Developed and launched innovative new financial services and insurance products utilizing multi- channel direct marketing, customer loyalty, retention, sponsorships and continuity programs. Evaluated performance metrics using KPIs and market research. Direct profit and loss accountability. Improved customer satisfaction and gained customer insights through market research. Proficient in team building to achieve cross functional collaboration without direct managerial authority in an entrepreneurial business environment.

Launched four innovative new businesses: Small Business Owner Insurance program; minority 23 church program; two bank Title Insurance corporations: Chase Commercial Abstract Corp. and Chase Residential Abstract Corp.

Achieved up to 45% increase in cross-sales through training national sales staff

Increased sales up to 60% in some branches by implementing sales incentives

Implemented multi-channel marketing campaigns resulting in solid revenue streams through traditional, direct and online marketing

Created marketing programs for credit cards, mortgage, business and insurance Marsh & McLennan, Inc. San Francisco, CA

Account Executive, Commercial Lines Property & Casualty Insurance 1984 - 1989 Managed book of business and new business sales from small businesses to major corporations. Awards or

Other

Experience

New England Financial Marketing Association (NEFMA) Award for Social Media Marketing 2015 Darien Emergency Medical Services, Post 53 – Volunteer Ambulance Service Darien, CT EMT Intermediate, Adult Advisor, Ambulance Crew Chief, Ambulance Driver 2002 - 2008 Award-winning General Contractor & Designer for historic property restoration 1998 Education

MBA, Marketing Management San Francisco, CA

Golden Gate University Graduate School of Business 1989 BA, Kinesiology (Sports Medicine) Berkeley, CA

University of California, Berkeley 1984

Volunteer

Leadership

Hope in Motion Bennett Cancer Center - Executive Committee Stamford, CT Stamford Hospital 2013 – Present

Alpha Delta Pi – Theta Rho Chapter Advisor Fairfield, CT Sacred Heart University 2014 -- Present

Darien Emergency Medical Services, Post 53 – Volunteer Ambulance Service Darien, CT EMT Intermediate, Adult Advisor, Ambulance Crew Chief, Ambulance Driver. 2002 – 2008

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