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Manager Management

Franklin, Tennessee, 37067, United States
May 19, 2017

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**** ****** *****, ********, ********* 37067 (574) ***-**** SUMMARY A transformative and highly agile business development executive, with global and domestic achievement in delivering consistent, measurable results across the entire value chain of existing product portfolios or new business ventures. Recognized as a decisive leader, with the ability to solve complex problems through root-cause analysis, working across functional lines to build followership to key initiatives and drive profitability through growth and Lean principles. Expertise in identifying and translating consumer insights and market trends into opportunities that drive disruptive growth. A proven change agent, with passion and integrity, who forms a foundation for developing high-performing teams that align to a common mission, with a clear focus on delivering objectives.

• Strategic and Business Planning

• Negotiating Contract and Deal Structures

• P&L Management

• Continuous Improvement/Lean

• Brand/Product Management

• Business Development and Innovation

• Strategic Partner Development

• Project Management

• Translating Consumer Insight into Solutions

• Competitive Analysis

• Retail Distribution and Merchandising

• Global Experience (Lived Abroad)


• Created and led cross-functional team with mission to create “start-up” environment within a Fortune 200 company to drive growth outside the core business. Launched two successful campaigns via with new products outside Whirlpool’s traditional core business.

• Led formation of joint venture with P&G to launch Swash, Whirlpool’s first disruptive product in over 20 years.

• Achieved significant YOY improvement (3x) in earnings for cleaning category through innovative model-line launches, strong price and mix realization, market-share growth, and cost management, despite challenging economic environment.

• Implemented category management discipline for water filtration category. o Grew category from $86,000,000 in sales in 2005 to $143,000,000 by 2007, an increase in bottom-line results from

$31,000,000 to $63,000,000 over same period.

• Renegotiated contract with Fortune 50 alliance partner in water filtration products that delivered incremental earnings in excess of

$30,000,000 over 24-month period.

EXPERIENCE FRANKE KITCHEN SYSTEMS (A GLOBAL LEADER IN KITCHEN SOLUTIONS FOR THE HOME) Smyrna, Tennessee Vice President, Product Management and Innovation 2016-2017 Carried out mandate to reestablish company as premier kitchen system solutions provider for North America by delivering product innovation and compelling product road map. Launched Chef Center, winning multiple design and innovation awards, including Best of KBIS in 2017. Developed four innovation “sandboxes” to drive product exploration for core and adjacent categories. Revitalized sink and faucet product lines to focus on “systems” approach from design and performance standpoint.

• Restructured product management team from a “U.S. and Canadian” team to a North American team to improve communications, product development, and project delivery.

• Recommended and implemented significant design change in new sink family to be on trend with consumer requirements while reducing overall cost of program.

• Reduced unproductive SKU’s by 20% while instituting total cost and quality program to identify and resource projects to deliver margin enhancement.


Created “start-up” environment with dedicated facilities and cross-functional team to rapidly fill new business pipeline by leveraging existing technologies to deliver new consumer benefits within home. Developed governance structure composed of North American staff to sponsor key opportunities for advancement.

• Identified and qualified over 250 opportunities in 2015, with over 20% still active in new business pipeline.

• Converted 100-year-old abandoned facility into cross-functional space with model shop to bring focus and identity to new business creation team.

• Served as key business lead on forming joint venture with P&G to launch Swash in Q3 of 2014.

• Drove three new-to-world projects to test market in 2016.

• Created company’s first internal business plan competition called “Spark” to engage broader organization.

• Competition led to the submission of 50 business plans, with winners obtaining funding and sponsorship by New Business Creation to advance their ideas.

Bryan Aown, Page 2

• Actively engaged universities and start-up community to identify open innovation opportunities. Category Director, Dishwashers 2008-2011

Stabilized category, returned market-share growth, and expanded margin during period of difficult economic environment and emerging competitive threats. Led $1,000,000,000 dishwasher category across branded portfolio (Whirlpool, KitchenAid, Maytag, Jenn-Air, Amana and OEM source for Kenmore) from share position of 42% to 48%.

• Expanded operating profit from $25,000,000 in 2008 to $107,000,000 by 2010 by growing share through strong model-line launches, achieving margin expansion through price increases, channel management, and cost optimization. o Oversaw market-share growth, margin expansion, and product leadership of category.

• Restructured team to achieve stretch objectives and overall effectiveness across product, category and project management. o Achieved highest employee engagement score of any category team in 2009.

• Moved production from legacy Maytag plant to Whirlpool plant while strengthening Maytag’s position and driving margin expansion through scale.

• Drove significant growth in premium segment with KitchenAid launch that brought industry-leading design and performance to disrupt Bosch’s slow, but steady growth in segment. Director, Water Filtration and Accessories 2005-2008 Led significant growth in revenue from $86,000,000 in 2005 to $143,000,000 and operating profit from $31,000,000 to $63,000,000 by 2007 by implementing category management principles and consumer-focused strategy. Engaged organization and brought broad awareness to

“razor and razor blade” opportunity, and developed product and merchandising plan to support higher compliance rates.

• Drove compliance rates from 18% to 25% through deep consumer insight and key strategies to drive awareness and expand distribution.

• Designed, funded, and implemented subscription program to support automatic fulfillment of water filters. Achieved 30,000 subscribers within six months of launch, despite limited budget.

• Renegotiated contract with alliance partner (Fortune 50) to control supply base and deliver over $30,000,000 in incremental operating profit over two-year period.

ADDITIONAL EXPERIENCE Category Director, Whirlpool Brand Dishwashers, 2003-2005. Developed, negotiated, and executed plan to sell with Lowe’s that increased volume from 125,000 units to over 200,000 units in 2003. Increased market share from 17% to over 19% after launching first new model line for Whirlpool brand in over two years that introduced new aesthetics and consumer-facing innovation. Director, Innovation, 2001-2003. Led team to implement and embed new innovation approach and tool kit that were fully integrated into product development process. Developed global KPIs and clear definition for innovation (consumer-valued, sustainable, and differentiated returns) that would guide resource allocation decisions for organization. DELL INC., Austin Texas, Product Marketing Manager, 1999-2000. WHIRLPOOL CORPORATION, Benton Harbor, Michigan, Merchandising Manager, Laundry, 1999. Merchandising Manager, Cooking, 1998-1999. Brand Manager, Microwaves, 1997-1998. Marketing Controller, Comerio, Italy, 1994-1997. Senior Financial Analyst, Consumer Services, 1990-1994.

CROWE CHIZEK AND COMPANY, South Bend, Indiana, CPA and Management Consultant, 1987-1990. EDUCATION INDIANA UNIVERSITY, South Bend, Indiana MBA, 1999 CENTRAL MICHIGAN UNIVERSITY, Mount Pleasant, Michigan B.S., Accounting and MIS, 1987 CERTIFICATION CPA, 1989

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