PHILIP BENEDETTO

** ***** ***** 973-***-****

Wayne, NJ 07470-4103

CONSUMER SALES MANAGEMENT

Extensive background in sales and sales management. Strengths in working through people, organizing and directing their efforts in such a way that they are motivated to achieve. Considerable experience in selling total sales and marketing programs to all channels of distribution. Strong in achieving financial targets. A professional who contributes to and sets high standards. Twenty years experience in the complete budgeting process, goal setting, training of personnel, labor negotiations, the strategic planning process, and total P&L responsibility.

PROFESSIONAL EXPERIENCE

ACOSTA, INC. 2011-

Regional Merchandising-NJ

Audited WALMART stores for ALL client companies.

ARCHWAY COOKIE COMPANY 2007 -2010

District Sales Manager ( Northern NJ, Rockland & Westchester Counties, NY )

Directed the Operations of 10 Equity distributors, servicing major SUPERMARKET FOOD CHAINS.

CREATIVE RETAIL SERVICES (HUFFY CORPORATION) 2000 - 2006

Market Manager (NYC, LI, Westchester, Northern NJ)

Creative Retail Services is a service company that services for clients exclusively in Home Depot stores.

Built a franchise in New York and Northern New Jersey from one territory manager to 13 territory managers in two years.

Expanded coverage from 25 stores to 52 stores with increased visibility at store level by rerouting store assignments and channeling efforts to be more productive during each call.

ROYAL SNACK & BEVERAGE DISTRIBUTORS, INC. 1994 - 2000

President/CEO and Majority Partner

Tom’s Foods, Inc. Distributor - $1,500,000 yearly.

11 counties in North Central North Carolina; 7 routes – D.S.D.; convenience chains and independents; 3 full service vending routes; 4 managers; and 10 route sales personnel.

TRIP DISTRIBUTORS 1985 - 1994

Director of Sales

A beer and wine wholesaler with annual gross revenue of $30,000,000. Directed the company’s sales operation in New Jersey for the counties of Bergen, Passaic and Hudson. Direct responsibility for the complete sales budget, training and the execution of marketing programs through two District Sales Managers, 17 Sales Representatives and two Sales Merchandisers.

Grew volume 10% in 15 months in an area where the industry average is a minus 1%.

Restructured complete pre-sell operation with a comprehensive rerouting program increasing routes from 13 to 17 to build potential for future sales growth.

PEPSI-COLA BOTTLING GROUP 1982 - 1985

Regional Sales Manager/Bronx N.Y. (1982-1985)Directed the company’s sales operation in the Bronx. Executed programs in the marketplace through distributor routes and with a staff that included 5 Managers. Had budget and P&L responsibility. Grew volume 11% in two years. Reduced cost 10%.

PHILIP BENEDETTO Page 2

Vice President/Area Sales Manager (1979-1982)

Managed the total sales and distribution business in the 4,800 square mile Pittsburgh, Pennsylvania area. Directed the growth of sales and market share through 120 direct routes; five Regional Sales Managers; 22 District Sales Managers; an On Premise Manager for syrup sales with five routes and one District Sales Manager reporting to him; and a Business Development Manager with two Account Managers reporting to him. Budget and P&L responsibility for 9,000,000 bottle and can cases and 600,000 syrup gallons with gross revenue of $75,000,000 annually.

Increased market share from 39% to 43%.

Restructured routes to affect a total net savings of $2,000,000 over three years.

Regional Sales Manager (1975-1979)

Responsible for sales management for the Jersey City/South Kearny regions comprising a geographic area of 241 square miles and including the counties of Essex, Hudson and Union in Northern New Jersey. The staff consisted of seven District Sales Managers responsible for 37 routes and a volume of 2,500,000 Bottle and Can cases. Also was responsible for a 50,000 square foot warehouse used as a distribution center for the region and managed by one warehouse manager and a night-shift loading supervisor – both reporting to me. Had budget and P&L responsibility for the region.

“Turned around” a declining sales volume from less than 2,000,000 cases to 2,500,000 cases for a 25% increase.

Directed the relocation of the total operation – including the warehouse – from Jersey City location to its present location in South Kearny.

Assisted in the site choice and worked with engineering in the design of the South Kearny facility for maximizing operational needs.

Business Development Manager (1972-1975)

Responsible for Chain Store Headquarter calls for the Northern New Jersey/Metropolitan New York market. Scheduled promotional activity for feature adds. Interfaced with all chain store management personnel for execution of programs and business reviews. Ensured optimum execution of all marketplace targets by working closely with operational managers and corporate staff.

Grew chain store share from 28% to 35% of total volume.

Increased chain store sales volume 21% in first year of program, and 11% and 13% in each of the following two years.

Education:

Rutgers University

Eastwick Colleges: Rets Institute-Nutley, N.J.

-Computer Operations Program-Business

MS Word; Excel; PowerPoint; Access

Information Processing

NJ Real Estate License

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