Catalina Cruz

Orange County, CA (***) *** - ****

ac0boh@r.postjobfree.com www.linkedin.com/in/mariacatalinacruz

PROFESSIONAL SUMMARY

A highly organized and creative professional with marketing and advertising skills, passion and professionalism needed to support business and consumer market programs, and a desire to learn more. 8+ years of experience working as a manager and coordinator for different organizations and clients. Currently looking for a marketing position with an organization where I can utilize and improve my skill set and knowledge to increase company’s effectiveness and profitability.

KEY QUALIFICATIONS

Product planning and market research

Brochure design layout and design

B2B and B2C

Brand and e-mail marketing

Implementation of customer needs into products and services

Employee motivation and morale improvement

Social Media, content, and blog management

Organizational control and management analysis

Customer database maintenance

Campaign development to sell goods for a profit

AREAS OF EXPERTISE

Supervisory Management

Bilingual English/Spanish

Customer Service

Logistics, Purchase and Inventory Management

Over $250 Million of Equipment Control

Skilled and Knowledgeable with MS Office, Corel Draw and Adobe Photoshop

Strategic Analysis and Planning

Personnel and Budgeting Resources Coordination

Conflict Resolution

EXPERIENCE

MARKETING ASSISTANT / INTERN Dec 2016 – Feb 2017

Mojo Yoga Honolulu, Hawaii

Mojo Yoga is an online subscription-based platform that empowers yoga teachers to help their students outside the studio by sharing video classes on-demand and customized one-on-one coaching. This short-term placement was focused on the fast-paced Blue Startups accelerator program in Honolulu.

Reported to the Marketing Manager in providing hands-on assistance for marketing tools used to build the company’s website:

Assisted in the development and execution of website and blog editing and publishing, as well as in the creation and maintenance of editorial calendar.

Managed and ensured readiness of content, media production, social media marketing and automation, email content marketing, and list maintenance.

Performed social media automation, ensuring major social channels had consistent content published, pre-scheduling content from different libraries and authorized 3rd party sources.

LOGISTICS / SUPPLY CHAIN MANAGER May 2010 – May 2017

United States Army Schofield Barracks, Hawaii & Kapolei, Hawaii

Assisted in the planning and execution of all unit movements of more than 300 personnel and equipment throughout multiple countries, including responsibility for equipment in excess of $150 million with zero losses, ensuring the unit had all necessary items for operation without additional costs incurred.

Managed and ensured readiness of supplies and equipment for up to 170 personnel and 20 managers through scheduling inventories and training exercises, while facilitating simulated exercises that will ensure readiness for real-world situations.

Provided supervision, training, and professional development, while mentoring more than 40 personnel through one-on-one counseling, group sessions, and liaison work with other departments.

Ensured unit equipment assets, worth more than $200 million, were maintained and combat ready through communication with maintenance department and proper maintenance scheduling.

Instrumental in the recovery, turn-in, and transfers of more than $15 million worth of excess equipment and supplies, which added value to the success of the Army maintenance system.

Maintained full accountability for high value and sensitive items, equipment, and supplies worth more than $250 million, resulted in perfect accountability with zero losses.

Briefed the managerial staff on all administrative matters pertaining to the department on a weekly basis, which helped to increase the unit’s effectiveness and productivity.

Enforced all applicable United States and Afghan environmental regulations for unit operations to ensure all protocols were met in the event of audit or inspection with an overall result of 100 percent rating.

Created and managed fiscal year budget for unit safety and environmental requirements through use of computer software, former year data compilation, and assessment of projected expenses for the coming year, leading to a comprehensive budget that was fiscally responsible and allowed for department needs to be met, preventing the waste and abuse of funds.

STORE SUPERVISOR May 2016 – Dec 2016

Brooks Brothers Waikele, Hawaii

Assisted in store management of daily operations, such as planning, driving, and controlling store sales, shrink, and payroll, resulted on the improvement of daily goals and overall operations.

Supported the establishment, management, and review of individual productivity goals vs. results for 5 sales associates, resulting in an increase on the daily goals achievement.

Achieved personal productivity goals, while coaching, developing, and challenging all sales associates to maximize sales, resulting in the accomplishment of productivity expectations.

Assisted with establishing, teaching, and demonstrating uncompromising customer service and customer satisfaction practices, ensuring skills were utilized by employees, while maximizing profits.

Understood and exploited marketing tools, while improving merchandising location and presentation, which resulted on the enhancement of performance levels and overall sales.

MARKETING AND ADVERTISING ASSISTANT Apr 2008 – Aug 2008

Suplimos S.A.S. Bogota, Colombia

Suplimos S.A.S. has grown into one of Colombia’s largest marketers, importers, exporters and distributors of packaging and ironmonger products. Despite this being a short-term placement, a great deal of responsibility was placed and was rewarded with the successful production of brochures and a company Supply Catalog.

Reported to the Marketing Manager in providing hands-on assistance for marketing campaigns:

Conducted comprehensive research into the market looking at existing product lines and pricing resulting in the enhancement and further development of more specialized products and competitive prices.

Researched new products for launch into the Colombian markets, which helped in the creation of new lines of competitive products.

Assisted in the production of marketing material and brochures on key product lines, including liaison and negotiation with printers and publishers on production costs.

Liaised closely with various graphics teams on design layout for brochure production.

Designed promotional materials including posters, banners and postcards that were placed in different chain stores and retailers, which helped to advertise the company’s brand and products within a competitive market.

Updated and managed the customer database and mailing lists to ensure effective communication.

QUALIFICATIONS AND EDUCATION

Columbia Southern University 2017

Certificate in Hospitality and Tourism

Columbia Southern University 2016

Master of Business Administration with concentration in Marketing

SOLE - The International Society of Logistics, INC. 2014

Certificate - Demonstrated Logistician

Politécnico Grancolombiano 2008

Bachelor of Business – Marketing and Advertising (Accredited by Nassau Community College)

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