VALUE PROPOSITION

Entrepreneurial, accomplished Sales, Marketing and Business Development Executive with solid experience in the multinational FMCG and OEM industries within manufacturing, marketing, operations & distribution profit centers; Expertise in brand team development, start-ups and turn-arounds, market research and intelligence; Identifier of strategic business opportunities; recruitment, engagement, negotiation and commercial execution of national and international strategic partners; A highly skilled coach, leader and builder of high-performance sales, marketing and operations teams, key accounts and business partners; Possesses optimal communication skills and is proficiently multi-lingual; Spanish, English and Portuguese, conversational Italian.

PROFESSIONAL EXPERIENCE

RAFAGA Int’l, San Juan - Puerto Rico

Consultant; Sales and Marketing Strategist (Nov. 2009 – PRESENT)

Sales, Marketing and Business Development Consultant, Brand Developer to commercial and industrial businesses

Consultant to plan, build and execute business strategies; contract and develop subsidiary and distribution partners

Business development consultancy to Spanish and New World enterprises for commercialization into the Americas

Representative for various wine & spirits brand owners: Puerto Rico, other Caribbean and Latin American markets, European Union

Marketing consultant to a leading Puerto Rican consumer goods company

DESTILERÍA SERRALLÉS San Juan - Puerto Rico

Sales & Marketing, and Export Business Development Director (2001-2009)

Directed the sales, marketing and international business development department for the leading

distilled spirits company; created and executed the brand’s business development and marketing plans the Americas, European Union, and China regions’ export initiatives; p&l accountability

Achieved a significant increase in the business base, appointed, coached and developed distribution partners and major house accounts within the Americas, the European Union, and the People’s Republic of China markets

Team leader and coach of own regional sales managers, partner sales & marketing representatives, and independent agents

Successfully structured and managed the Latin American and European Advertising and Promotion campaigns for DSI and its premium brands

DESTILERÍA SERRALLÉS San Juan - Puerto Rico

Sales & Marketing Director, Export (1997 - 2001)

Led the Caribbean and The Americas regions’ with business development initiatives and structured the supply chain for DSI’s premium brands produced in Puerto Rico.

Undertook responsibility for the evaluation, selection, contracting, guidance and commercial success of distribution partners and departmental fiduciary management

Turned-around unit sales volume to 40% in 4 years by expanding the distribution base and strategic partner development

Triggered significant business growth that justified the creation of regional sales manager positions off-shore

KIMBERLY CLARK Roswell, GA-USA and San Juan, Puerto Rico

Senior Regional Sales and Marketing Manager (1991-1996)

Managed the international sales and marketing operation for the Fortune 100 FMCG multinational corporation’s international technical business sector.

KIMBERLY CLARK Roswell - Georgia-USA

Sales Manager, Export (1984-1991)

Joined the International Division to sales-manage the Latin America/Africa territories, and guide the relocation and start-up of the sector operations base from Roswell GA to San Juan - Puerto Rico.

EDUCATION

UNIVERSITY OF PUERTO RICO, Río Piedras, Puerto Rico

B A: Business Management, Marketing

CERTIFICATIONS AND MEMBERSHIPS

AMA American Management Association

PUERTO RICO WORLD TRADE CENTER, San Juan

EXPOCOMER, Panamá

IAADFS Association of Duty-Free Retail, Americas

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