Sales Marketing
Resume:
Greg Harris
San Carlos, CA ****0
ac0aka@r.postjobfree.com
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Career Summary
Executive experience developing demand generation strategies. Proven track record at building new customer acquisition programs, new revenue streams, new partnerships, and designing new sales strategies. Passion for building teams into world class organizations. Key Skills
Strategic planning
E-Commerce strategies
Partner development
Strategic selling design
Direct mail & catalog marketing
Database marketing & design
E-Mail marketing
Search engine optimization
Search engine marketing
Content marketing
Program development
Channel development
Customer service strategies
Market research
Analytics
Technical skills include SQL
programming, excel mastery, video and
photographic editing.
Employment
Senior Marketing Consultant
Greg Harris Consulting
March 2005 – Current
Worked with a number of different clients on Sales & Marketing programs including:
Headsets.com. Analyzed the company’s sales and marketing data and concluded there was a need for a significant change in the company’s mailing strategy.
NVIDIA. Developed an e-commerce strategy and helped create the company’s first consumer-direct sales channel.
Hewlett-Packard. Developed a global sales training program designed to help HP Sales Reps call higher up in their customer’s information technology departments.
Teleo. Developed a launch plan for this voice over IP (VOIP) telephony company. The company was ultimately acquired by Microsoft.
Vice President, Sales & Marketing
Jameco Electronics
May 2008 – April 2017
Responsible for driving all demand and business development for this electronic component distributor. Evolved from a single strategy catalog marketer into today’s multi-channel digital marketing company.
Sales
Manage two Inside Sales teams split between account management and prospecting duties. Responsible for evolving the Sales strategy based on a complex decision criteria designed to improve the ability to qualify the accounts. Optimized the account management function to reduce costs while delivering a higher level of service and improved results. Managed all training, metrics and sales operations.
Greg Harris
100 Glasgow Lane
San Carlos, CA 94070
ac0aka@r.postjobfree.com
Page 2 of 3
Jameco Electronics (continued)
Marketing
Responsible for all marketing efforts employing direct mail, catalog, email marketing, database analytics, market research, web development, SEO, SEM, and promotional marketing. Created a series of “loyalty” programs that resulted increase in purchase patterns. Business Development
Developed multi-million dollar partnerships to sell Jameco products through other company’s established sales channels. Led the company’s turnaround strategy that would ultimately position the company as the leader in educational electronics kits. Partnerships included Google, Barnes & Noble, Science Buddies, Maker Media, and Amazon). Accomplishments:
Grew web traffic five-fold over the course of my tenure
Designed and implemented a customer-driven systematic SEO strategy that more than tripled natural search traffic
Created an email marketing campaign that generated a consistent 8% click through rate
Developed multiple loyalty programs that created customer partnerships
Grew ecommerce from 10% to 75% of all transactions
Drove market share to a 40-year high
Grew new customer recruitment to 61% of all customers and doubled 12-month customers
Chief Marketing Officer
e4e, Inc.
September 2006 – May 2008
Ranked as one of Inc. Magazine’s fastest growing companies in 2007, e4e provides global outsourcing services. During my tenure, I worked with clients like Seagate, Symantec, Logitech, Oracle, XO Communications and others. We were able to successfully launch a
“revenue generation” practice which offered outsourced selling capabilities. President & CEO
Cornerstone Peripherals Technology, Inc.
February 1999 – December 2004
Hired as Vice President of Marketing to transition this distressed computer display manufacturer’s business model from a traditional two-tier channel model to a factory-direct e- commerce model. Promoted to President in July of 2002. Designed, authored, and built the company’s MonitorsDirect website into a profitable factory-direct channel. Accomplishments:
Re-engineered logistics to reduce price by 20% while growing margins by 25%
Created a website recognized as one of the Top 20 Hardware Resellers among 4000 other resellers (Source: ResellerRatings.com)
Greg Harris
100 Glasgow Lane
San Carlos, CA 94070
ac0aka@r.postjobfree.com
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Senior Marketing Manager
Adaptec
August 1993 – February 1999
Held various marketing positions for this technology company that would ultimately win over 85% of the worldwide market share in its category and generate sales of almost $1 billion. Responsible for building new sales channels for value-added resellers (VARs), retailers, catalog marketers, Asia & Latin America regions as well as responsible for building the company’s Corporate Marketing function.
Program Manager
Held marketing program manager positions at Hewlett-Packard and Hyundai Electronics. Education
Master of Business Administration
University of Southern California
Bachelor of Arts, Economics
University of California, Santa Barbara
Publications
Author of the following books:
Talk is Cheap: Promoting Your Business Through Word of Mouth Advertising
Power Buying: How to Get What You Expect Without Negotiations
Monitor Field Guide: A Practical Guide to Computer Display Technology for Information T
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