Sales Manager

MA R C O C A S E L L A

***** – ** Street, Edmonton, Alberta

Cell: 780-***-**** ● Email: *************@*******.*** S A L E S & O P E R A T I O N S M A N A G E R

15+ years’ sales and management experience within the automotive, hospitality, transportation, with extensive background in sales, operations, national account management, and supply chain management. A consistent track record for improving revenues, profitability, productivity and efficiency in highly competitive markets. Exceptional leadership, communication and negotiation skills.

CAREER HISTORY

RIFCO Auto Finance- Dealer Partner Developer 2013 – 2017 Edmonton AB

Increasing RIFCO's market by repositioning brand in Business Manager's decision process.

Established a territory that achieved 2.5 Million in monthly deals and 20% market share

Responsible for ensuring all weekly, monthly promotions are delivered and discussed with existing customer base.

Help the customer achieve all financial goals with RIFCO

Manage all business for the City of Calgary and surrounding area, and continue to manage 15 key accounts in Edmonton.

Responsible for the complete sales cycle from initial customer contact to final relationship development. DRAGON FLIGHT ENTERPRISE- Owner 2011-2013

Edmonton, AB

Owned and operated a fully licensed hauling company

Obtain contracts from outside Alberta to pick up and deliver from province to province

Operated and ran for Freight brokers who picked up loads and transported them to designated carriers

Annual revenue between 840,000 to 960,000 with margins of 15%.

Responsible for corporate administration, operations, safety program and payroll

Worked directly with clients in a business development role responsible for corporate sales CREE STAR TRANSPORT LTD - General Manager 2008-2011 Sherwood Park, AB

Reported to the Chief and Council of Samson Cree Nation, with full accountability for starting up, building and managing a new trucking company that provides general freight hauling services across Canada.

Provided leadership and direction to 10 employees, with responsibility for hiring, training, performance management, motivation and retention.

Organized grand opening event and generated publicity through media appearances and community presentations.

Sold services, secured client contracts and managed client relationships.

Developed strategic plans, business plans and budgets. Performed banking, accounting and financial management. Managed 6 trucks, including pro-rate registrations, fuel tax remittances, fleet maintenance and driver testing.

Worked with a consultant to implement a safety program to obtain SECOR certificate

Improved monthly sales to $100,000 within 6 months of the opening

Created the business plan in order for us to receive $500,000 in provincial funding MARCO CASELLA PAGE 2

THERMO FISHER SCIENTIFIC- Territory Manager 2006 – 2008 Edmonton, AB

Sold personal protective equipment to hospitals, university labs, municipalities and oil & gas markets across Alberta and B.C.

Researched, prospected and developed new clients, strengthened client relationships and penetrated existing accounts. Demonstrated new product lines and provided industry-leading customer service and logistical support for product delivery. Conducted safety audits in customer plants and lab facilities.

Developed monthly and yearly budgets, sales & market development plans and reporting.

Updated & submitted all critical data for yearly & multi-year contracts.

Increases territory sales by 38% within 2 years, and achieved budget yearly BRIDGE BRAND FOODS - Program Account Manager 2001 – 2006 Edmonton, AB

Led a 4-member team in managing the complete supply chain for 300+ restaurants in Northern Alberta and Northern B.C. Opened new stores and new concepts for national retailers. 25 + new restaurants

Coordinated order guide setup, scheduling and credit requirements.

Managed annual operating budgets for sales of $35+ million.

Improved sale by 29%

Organized product ordering, distribution logistics and deliveries.

Controlled inventory turns to minimize carrying costs. COMMERCIAL HOTEL- General Manager 1999 – 2001

Edmonton, AB

Managed 40+ full-time and 30+ part-time employees

40+ room hotel with a liquor store

Managed the hotel main bar (Blue’s on Whyte) and live entertainment.

Developed and implemented strategies to drive revenue growth in all areas of the hotel.

Managed supply contracts, controlled costs and made capital purchases.

Performed budgeting, banking and accounting duties, and reported to the ownership group.

Grew room revenues by 76%, Liquor store by 28% and overall profits by 30% SANDS HOTEL- General Manager 1997 – 1999

Edmonton, AB

Managed 5 department managers with 60+ full-time staff

Developed budgets, plans and strategies to improve revenues and profitability in all areas.

Managed Food & Beverage sales.

Coordinated banking requirements, capital purchases, supplier/vendor contracts, payroll and human resources.

Increased the room occupancy rate from 65% to 85%, Revenues by 25% and profit by 11% EDUCATION

Business Administration Diploma (Management), Northern Alberta Institute of Technology 1991

(Graduated Management & Marketing Diploma)

Dale Carnegie - Sales Training Diploma 2014

Bachelors in Finance Degree, Northern Alberta Institue of Technology ( 3rd year Student) 2013 - Present General Level 1 Insurance, Alberta Insurance Council 2017

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