Marketing Communications Client Engagement

ROBYN A SMALL

**** ************* ****** **, **********, DC 20016 H: 202-***-**** C: 202-***-**** ******@***.***

Professional Summary

Results-driven, senior-level executive with excellent communication, marketing and managerial skills.

Proven ability to define and expand brand identity. Forms strategic alliances and influences others.

Develops and implements strategic programs that surpass targeted goals.

Hands-on leader excels at in-depth program management.

Highly effective at reducing turnover and optimizing productivity.

Core Qualifications

Marketing & Brand Management Leader Media & Public Relations Expert Strong Project Management

Excels in Strategic Communications Persuasive Speech Writer & Editor Enthusiastic Team Builder

Traditional/Social Media Savvy Achieves Client Satisfaction Adheres to Deadlines

Experience

Senior Manager, Client Services & Compliance January 2016 to Current

CoreLogic SafeRent, LLC - Rockville, MD

Manage Client Services and Compliance teams for two core business units: Corelogic Background Data (data provider)

and JENARK( accounting software). Achieve client satisfaction and issue resolution, oversee call center and written correspondence. Develop and implement internal and external communication strategy for close to 500 clients.

Reduced amount of credits issued by $143,000 in one year. Renewed and restored company relationship with $1 Million account through regular conferences. Improved research/ response time to clients from 28 days to 24 hours within

3 months. Oversee federal compliance, auditing to ensure permissible purpose under the Fair Credit Reporting Act.

Credential and on-board new clients, review client invoices and issue/approve client credits. Review and make recommendations on possible litigation issues to mitigate risk to the company.

News Writer/Content Producer September 1989 to Current

WUSA-TV - Washington, DC

Create, write and edit award-winning news reports for TEGNA (Gannett) flagship television station for highly rated

newscast in top ten market. Establish professional relationships with key government, private sector and media industry contacts. Book guests on relevant news/lifestyle topics. Launch successful 2-hour weekend morning newscast.

Founding Partner, Marketing Writer/Content Producer June 2014 to January 2015

Pi3 Media, LLC - Washington, DC

Provide strategy and marketing content, public relations, brand positioning, copywriting and creative services for a

variety of freelance/contract clients including: Lolly’s Locks, Laurel Regional Hospital, Laurel TV, U.S. Department

of Health and Human Services, Seamon Corporation and the Olney Farmers and Artists’ Market.

Consumer Relations Manager November 2003 to May 2014

CoreLogic SafeRent, LLC - Rockville, MD

Oversee acquisition and transition of four businesses, resulting in 240% increase in volume without compromising

response time to consumers. Develop communications strategy for national consumer reporting agency, resulting

in improved dispute resolution response from 26 days to just 48 hours

Respond to more than 7200 consumer, client and regulatory agency requests in one year

Corporate spokesperson for internal and federal regulatory compliance audits

Select Accomplishments & Achievements

Founder of women’s networking group in metropolitan area to promote educational, cultural and social

events for women with more than 400 members

Spearhead all internal/external communications, brand positioning, in-store, direct mail and promotional

campaigns for 750 specialty store chain nationwide

Create all merchandise copy content and brand positioning for launch of Internet site weddingchannel.com

Manage targeted marketing programs for Hispanic consumers of nation's largest retail store, resulting in 17%

sales increase in one quarter

Create marketing collateral and special events surrounding highly successful Victoria's Secret Angels launch,

resulting in 30% increase in lingerie sales over 6 month period

Improve targeted merchandise sales by 18% by branding exclusive line of Victoria's

Secret Signature Collection merchandise

Develop new hosiery collection and marketing collateral, resulting in overall sales

boost of 28% within 3 months

Conceptualize and launch credit card reward incentives program achieving 34% new customer sign-up

in first post-launch quarter

Establish and oversee college internship training program for multi-media advertising agency

Education

MBA, Business Administration

Regis University - Denver, CO

Marketing & Brand Management

Bachelor of Science, Journalism

University of Maryland - College Park, MD

Minor in Spanish

Diploma, Social Media Marketing

ALISON Online Learning

Galway, Ireland

Additional Skills & Community Involvement

Speak conversational French, Spanish and Japanese

Founder, Women Interested in Networking, Inc.

Advisory Board member, Lolly's Locks

Advisory Board member, Olney Farmers & Artists' Market

Member, Screen Actors’ Guild/American Federation of Television& Radio Artists

Board of Directors and Governance Committee member, Sjogren's Syndrome Foundation (past)

Advisory Board member, Center for Excellence in Education (past)

Public Relations Committee member, New York Women in Communications (past)

Fundraising Committee member, Ronald McDonald House -DC & Northern VA (past)

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