Sales Marketing

KEITH R. BELLOFF

** ************ ****** • LONGMEADOW, MA 01106 • TEL 413-***-**** • *********@*****.***

Sales Management Professional

High-impact sales management and marketing professional, experienced with prominent and high profile accounts. Fast-tracked through exceedingly challenging positions requiring leadership excellence in strategic planning and communications between staff, management, and vendors. A methodical and consistent career history demonstrating performance and growth. Strategist for market expansion, product distribution, and sustainable, volume-driven sales. Impeccable integrity and work ethic.

●Strong ability to interpret financial information to accurately assess costs and benefits of business decisions, maximizing economic value.

●Successful at orchestrating the entire sales process, from opportunity identification through customer capture and retention, and product service/delivery.

●Intelligent sales and marketing tactics allowing for increased client base and revenue, along with the technical know-how to conduct presentations.

CORE COMPETENCIES

Management - New Business Development Branding Account Management Account Retention

Client Relations Internet Marketing Media Relations Competitive Analysis Financial Analysis

Target Marketing Financial Statements Presentations Product Marketing

CAREER EXPERIENCE

Charter Communications, Chicopee, MA 2016-current

Direct Sales Supervisor

Charter Communications is America’s fastest growing TV, internet and voice company, connecting 24 million residential and business customers in 41 states.

Responsible for meeting and exceeding budgeted sales goals. Manage a team of Direct Sales staff and service partner personnel. Manage other sales resources as assigned. Recruit, interview, hire and train Direct Sales staff. Determine territory assignments of residential sales representatives. Monitor the payroll process and ensure timely and accurate approval of all commission payments. Handle employee relation issues, including performance appraisals and coaching. Assist with budget preparation and provide input on marketing issues and sales offers.

KEY ACHEIVEMENTS

Optimized territory allowing for additional sales professionals and the resulting sales.

Operating at a year over year 130% sales performance.

Routinely recruited, on-boarded, and trained new sales staff.

Comcast Cable Corporation, Springfield, MA 2009-2016

Sales Development Supervisor

Comcast Corporation is one of the nation's leading providers of entertainment, information and communications products and services

Responsible for coaching, leading, and managing sales representatives with respect to goals, metrics, performance, sales skills and techniques. Create and implement processes and procedures, and lend to a culture that increases product penetration in designated territories through sales to current, former, and new individual customers. Consults with new and existing customers as necessary to understand customer reactions to Comcast products, services, and sales channel effectiveness.

KEY ACHEIVEMENTS

●Successfully recruited and trained sales staff, growing the team from 3 to 15 sales representatives.

●Routinely hit and exceed budgeted monthly and quarterly sales goals.

●Planned and developed the opening of a new office.

●2011, 2012 & 2014 Comcast Elite Presidents Club winner.

●Given increasingly challenging projects and teams to manage with success.

Farm Family Insurance, Glenmont, NY 2007 - 2009

Agent

A provider of life insurance and specialized property & casualty insurance to agribusiness and rural communities. The organization currently employs 600 agents.

Actively market financial products (including life, health, disability, and annuities) as well as property and casualty products (including home, auto, business, umbrella, and liability insurance). Managed $700K in current business, providing analysis of current insurance plans in order to offer comprehensive business solutions. Conduct marketing efforts through networking, advertising, cold calling, and client referrals to increase new business pipeline.

KEY ACHIEVEMENTS

●Successfully turned around a territory considered to be “dead,” with declining sales to one with significantly increased sales, growing revenue from $500K to $700K.

●Consistently listed as one of the top five new sales agents of all new producers during the first year of employment.

Pearson Publishing, Higher Education Division, Upper Saddle River, NJ 2005 - 2007

Publisher’s Representative

A provider of educational materials, technologies, assessments, and related services to educators and students with 35,000 employees and revenue of $208B annually.

Marketed instructional textbooks and supplemental materials to college professors and book store managers in the $1.6M Western Massachusetts territory. Collaborated with other divisions to identify and pursue cross-selling opportunities.

KEY ACHIEVEMENTS

●Surpassed the assigned sales goal of 105% of previous year’s totals.

●Acquired the largest accounting department in the territory as a client during the first year of sales.

●Conducted 100+ presentations annually that drove sales of instructional packages and current text editions.

●Persuaded booksellers to purchase the new instructional packages in lieu of used textbooks

First New England Mortgage Corporation, Newton, MA and Austin, TX 2001 - 2005

Branch Manager (2004 – 2005)

One of the nation’s largest mortgage brokers with approximately 100 loan officers and 30 production staff, and closes $25M per month in loans.

Selected to open a satellite office in Austin, Texas for one of the largest lenders on the Lending Tree network. Created marketing and sales strategies for retail and wholesale loan purchases and refinances. Established office space, set strategic goals, and oversaw daily operations. Maintained all licensure necessary to remain compliant and operational.

KEY ACHIEVEMENTS

●Exceeded the first year’s target sales goal by creating and implementing innovative sales strategies.

●Identified skills, hired, trained, and mentored new loan officers with no previous industry experience.

Senior Loan Office/Marketing Coordinator (2001 – 2005)

Marketed and sold retail mortgage loan purchases and refinances to customers via phone, Internet, and in person. Collaborated with each customer to identify individual needs and recommend the best matching loan programs.

KEY ACHIEVEMENTS

●Major contributor in the growth of the organization to more than 130 employees

●Managed loan purchases from origination through closing, averaging up to 15 loan closings each month.

●Oversaw the Lending Tree account management; implemented a formal training program and trained new loan officers on the lending process.

EDUCATION

MBA, University of Hartford, West Hartford, CT 2001

B.S. Business Administration, Nichols College, Dudley, MA 1999

Financial Management Program, Cornell University, Ithaca, NY 2008

PROFESSIONAL DEVELOPMENT

Principles of Leadership Program, Comcast University

One Comcast Leader Program, Comcast University

Target Marketing Development Program, Gallagher Marketing LLC

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