Marketing, Chinese, Japanese

Resume

Name: Dongyan “Athena” Liu

Education Degree: Master (Society & Culture)

Mobile : +1-949-***-****

E-mail: ******.******@*******.***

Location: Irvine, CA

Education Background:

****/**-****/03: Master Degree in Human Culture of Nagoya City University, Japan.

2002/09-2006/07: Bachelor Degree in Foreign Language and Culture of Dalian Nationality University, China.

Rewards:

Scholarship of Hard-working (2002-2006)

Scholarship of Hattutori Foundation (2009-2010)

Language Skills:

English: IELTS 6.5; TOEIC 900; (Business Level)

Japanese: JLPT 1 (Business Level)

Chinese: Native

Other Skills:

Proficiency in MS Office applications (Excel, Word, PowerPoint) Working Experiences

1. 2015/01 – 2017/01: Account Manager in Hakuhodo (Shanghai) Key Client: Canon, Lion

Responsibilities:

Working out advertising strategy & plan with creative, media or production departments to meet clients’ need

Managing E-commerce and SEM accounts for client to achieve high ROI

Present agency’s plan to clients and handle budgeting matters

Putting strategy and action plan decisions into action, maintaining constant contact with clients

Developing new business opportunities in existing and potential clients 2. 2013/07 –2014/04: Account Manager in Maxus, GroupM (Shanghai) Key Client: ECCO, Jetstar, etc.

Responsibilities:

Maintain knowledge of client’s business, competition and latest industry news and trends.

Work with Planning Director to develop communication strategies and set up media plan including print media, digital media, social media, SEM/SEO, media tracking

Manage relationships with vendors and internal departments.

Oversee specialists to ensure timely and accurate results delivery. 3. 2011/10 – 2013/07: Account Executive in Vizeum, (Aegis Group) Shanghai Key Client: Nikon

Responsibilities:

According to the client’s marketing strategy and budget, support to make the rational and effective media plan.

Follow up the implementing process, including the confirmation of MR and monitoring media performance

Make the postbuy report

Make the regular report such as Competitor Analysis 4. 2010/05 – 2011/10: Account Executive in Dentsu (Shanghai) Key Client: Kao

Responsibilities:

Support manager to make proposals for TVCFs, tie-ups in magazines, campaigns and other PR invents for clients to reach a high sale record.

Conduct tests prior to commitment purchases to ensure appropriate results and monitor the advertising performance.

5. 2008/04 - 2010/03: Assistant in Makino Rope Factory in Japan (Part-time) Responsibilities:

Assist daily sales activities and stock management.

Coordinate and communicate with sales managers and other functions.

Prepare the business reports and coordinate meetings required by company and sales team.

Make schedules for managers.

6. 2005/09-2006/07: Chinese Teacher in Dalian Korean School in China (Part-time) Responsibilities:

Teach Korean people Chinese and English.

Strength

Quick learner, and working hard toward goals with persistence

Being optimistic and positive, and dealing with problems calmly

Good communication skills, resilience and experience in multicultural environment Remarks:

2014/04 –2014/12: Backpacking Travel (New Zealand, Tibet, Nepal, India, Sri Lanka, Jordon, Egypt, Turkey, Iran)

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