TINA DANIEL, MBA
309-***-**** ***************@*****.***
FINANCE EXECUTIVE/CFO
Strategic, hands-on executive with 25+ years of extensive experience in accounting, finance, and operations. Proven talent in managing and mentoring staff driving continuous improvement, efficiencies, and building staff knowledge all while maintaining highly loyal staff. Actively engage in high performing cross functional teams to develop and implement strategic vision and enhance profitability and financial strength of organization.
Areas of Expertise
Strategic planning & organizational leadership
Financial budgeting, modeling & forecasting
Divisional, product category and customer p&ls
Cost analyses and reductions
Credit facility negotiation and management
Superb communication skills
Staff management and mentoring
Team building and efficiency improvement
Cross functional insight and knowledge
Cross functional relationship building
PROFESSIONAL EXPERIENCE
Human Kinetics, Inc., Champaign, IL
Leading worldwide publisher providing innovative and informative products in all areas of physical activity.
CFOO (2015-Current)
Direct and manage fulfillment, customer service, order entry, inventory control, purchasing, assembly, shipping, facilities, accounting, payroll, accounts payable and accounts receivable departments.
Reduced operations staff by 12% through efficiencies and process improvements.
Reduced financial staff by an additional 17%.
Maintained 99%+ shipping and order entry accuracy rates, while limiting physical inventory variance to less than .05%.
Executively sponsored and actively assisted in implementing UltiPro HRIS system in 16 weeks.
Obtained trust of operations staff via group and individual meetings, open communication and collaborated with operations directors, to improve employee morale, job satisfaction and organizational perception.
Reduced debt by over 50% in 8 years.
Evaluated, analyzed and approved all CAPEX purchases.
CFO (2010-2015)
Direct and manage technical support, application development and design, project management, network services, accounting, payroll, accounts payable and accounts receivable departments.
Developed three-year strategic plan, established short and long term goals, implemented key initiatives and managed capital expenditures for technology.
Interacted with management team to provide guidance and continual communication on IT projects, priorities and costs.
Reviewed and analyzed financial statements of prospective acquisitions as well as interviewed business owners regarding financial results, strategic direction, staff, customer and market base and culture of organization.
Provided detailed projections and profitability for prospective acquisitions and existing product categories.
Assisted in defining and implementing integration plan of Desert Southwest Fitness acquisition encompassing core business processes.
Completed historical profit/loss statement and future financial projections for FITNESSGRAM product line in order to assist with bid proposal to continue sales, service and technology development of FITNESSGRAM.
Collaborated with VP of HPERD, FITNESSGRAM Director, HPERD Sale Manager, and The Cooper Institute Management Team to develop strategic marketing initiative for FITNESSGRAM product and suggested new pricing model resulting in recurring revenue stream.
Provided support to peers seeking advice relating to personnel situations due to strong intrapersonal skills, ability to offer honest feedback and maintaining strict code of confidentiality.
Engaged in cross functional/organizational decisions due to ability to understand the macro level and not be silo focused.
Renegotiated long term debt and line of credit facility to obtain improved interest rate and new construction financing for development and expansion of technology center.
Vice President of Finance (2008-2010)
Reduced staff by 29% through efficiencies and process improvements.
Reviewed and provided recommendations for new legal contracts/obligations or renewal of existing agreements.
Created financial analyses for use in decision making for strategic initiatives.
Created 5-year projection for income, expenses, balance sheet and cash flow based upon strategic initiatives which supported ESOP stock valuation each year.
Preserved liquidity of company through expense management and ongoing cash flow forecasting to ensure business operates within line of credit.
Educate staff on bankruptcy and restricted credit terms for major account in order to reduce credit exposure and losses.
Administered ESOP plan and ensure ESOP Trust operates according to plan requirements.
Created ESOP repurchase liability projection and recommend monies to be invested for future obligations.
Serve as company liaison with valuation firm and prepare financial information for this valuation.
Creation and modification of cost sales documents.
Electrolux Home Care Products North America (The Eureka Company), Bloomington, IL
Leading manufacturer of small floor care appliances for home use as well as commercial market use.
Director of Financial Analysis (2002-2008)
Professionally developed financial analysis department through hiring of all staff, setting goals, and strategic direction for department.
Prepared and consolidated Floor Care North America (FCNA) Quarterly Operational Review, which was presented to Electrolux, Stockholm, Sweden.
Created quarterly financial forecast for full year of income statement, assets, liabilities, cash flow and value creation for Electrolux Home Care Products.
Developed Cost to Serve (CTS) tool used to determine contribution margin of prospective business ventures.
Instrumental in completion of 3 year strategic plan for FCNA, which included financial and market outlook.
Provided business intelligence and decision making support to Executive Team.
Created, trained, and instilled corporate wide innovation process as a member of Innovation Steering Team.
Credit Manager (1998-2002)
Reduced accounts receivable past due days from 14 to less than 8 days by educating sales force and customers on acceptable payment practices, credit limits and credit policy.
Provided educational seminars annually to sales staff.
Created, implemented and enforced credit policy.
Negotiated put contract (credit insurance) for high risk customers.
Restricted and eventually removed open credit terms for 2 top ten accounts due to high credit risk (both filed bankruptcy, company incurred no loss).
Managed department of 18+ employees responsible for credit granting, credit collection, dispute resolution and cash application.
Accounts Payable Manager (1997-1998)
Identified significant discrepancies in inventory associated with improper accounting of consignment raw stock to supplier and corresponding resale of finished product to company. Resolved discrepancies through significant research, extensive documentation and communication with suppliers and internal purchasing department.
Improved inventory receipt accuracy by identifying and resolving problems via creation, documentation and implementation of policies and procedures.
Implemented procure to pay module of JDE AS400 based system.
Developed JDE training manuals and conducted training sessions for staff.
Managed, trained and mentored AP clerks.
Decreased overtime while improving plus days by refocusing priorities and process improvements.
Covenant Medical Center
Local non-profit hospital providing full range of medical services.
Financial Analyst (1996-1997)
Prepared yearly operating budget.
Prepared monthly comparative analysis of actual results to budget forecast.
Provided analytical support for management team.
Accounting Supervisor (1993-1996)
Managed accounts payable, payroll and accounting staff.
Prepared and filed IRS Quarterly 941 for hospital.
Prepared W-2s and Misc 1099s.
Prepared and filed state Sales and Use Tax.
Conducted audit of hospital gift shop and auxiliary resale shop.
Prepared work papers for yearly audit of hospital.
Walgreen’s Corporation (1986-1991)
Directed 15-25 staff in Video Audit Department.
Processed and reconciled accounts payable.
Reconciled multiple store bank accounts.
EDUCATION
Illinois State University, Normal IL
Masters Business Administration, May 2000
Illinois State University, Normal IL
Bachelor of Science Accountancy, August 1993
CPA exam passed, August 1993