Sr. Director of Marketing & Design
Resume:
DARIUS A. McDOUGLE
***** ****** ***** ***** ***** Palm Beach, FL 33411
Phone: 561-***-**** E-mail: ******.********@*****.*** URL: https://www.linkedin.com/in/dariusamcdougle/ PROFESSIONAL PROFILE:
A well-rounded Executive Director of Marketing & Design who is proficient in business development, lead generation, product launch management, print & online advertising, creative branding strategy, SEO/SEM, email campaign development, mobile marketing, re-targeted marketing and web design. Known to be a team oriented & accomplished marketing leader with high profile organizations, looking to further himself as a trailblazer in an exhilarating career advancement.
AREAS OF PROFICIENCY:
ü Online Marketing using HubSpot and Marketo
ü Lead Generation using Zoho and AdRoll
ü SEO using MOZ and Google Webmaster Tools
ü PPC using Google Adwords and WordStream
ü Social Media Marketing using Google and Hootsuite ü Email Marketing using Constant Contact & Mail Chimp ü Re-Target Marketing using Adroll & Google
ü Sales / Lead Management using Pipedrive & SalesForce ü Photo Manipulation in Photoshop CC and Fireworks ü Print Graphics in Quark and Adobe InDesign CC
ü Vector Graphics in Freehand MX and Illustrator CC ü Web Design in Dreamweaver and Wordpress
ü Rich Media Operations using Dart and AdInterax
ü Marketing Automation using Bridgeline
EMPLOYMENT HISTORY:
Nationwide Haul - ( Nationwide Equipment Finance & Nationwide Repair), Pompano Beach, FL 04/16 – Present
Vice President of Marketing & Design
• Oversaw the entire marketing platform for the conglomerate as a whole which included several different businesses
• Increased lead generation by over 427% by Q3 of the first year within the business.
• Developed three independent websites that manufactured new clients in new ways outside of the business scope.
• Created dynamic marketing plans / strategies that enabled the company to see a 59% increase in sales out of season.
• Managed three departments with over 20 employees in total to surpass goals every month.
• Incorporated new affiliate programs that drove internet traffic as well as referral sales through the roof.
• Partnered with companies like Wal-Mart & Coca-Cola to create a full 10% growth in market share for the core business.
• Brought in several banks & lenders that enabled the business to make strides that were not forecasted for multiple years. TDS Graphic Solutions, Palm Beach, FL
09/13 – 04/16
Executive Marketing & Design Director
• Developed distribution programs that enabled a 32% growth in first quarter sales.
• Provided direction in digital marketing strategies including: E-mail Blasts, PPC Campaigns, Social Media & PR.
• Directed domestic & international tradeshows with large scale booth designs.
• Oversaw and delivered all analytical reporting to navigate upgrades in the marketing plan.
• Implemented a live chat website component that grew our email database by 22%
• Lead several new product launches, start to finish that lead to goals being surpassed quarter over quarter.
• Coordinating successful social media marketing plans & graphic art production for multi-million dollar organizations. Red Life Marketing, Miami, FL
10/09 – 09/13
Online Marketing & Creative Director
• Developed an offline marketing strategy that tripled the ROI in the second quarter of 2013 with creative initiatives.
• Worked with companies such as 411 Pain developing $200K paid search & branding campaigns that saw great returns.
• Produced print & online advertising material, which caused clients to sell out of products in 32% of standard turn over.
• Managed a department of 13 designers, content writers, SEO specialist as well as social media coordinators. Palm Beach Post, West Palm Beach, FL
10/07 – 10/09
Senior Web and Graphic Designer / Online Marketing Specialist
• Built innovative web tools that linked the online media operations dept. with multiple advertising units.
• Trained the entire Pennysaver Art Department in Online Marketing Strategy and E-Blast Development.
• Developed E-Commerce and UX Factors for such products as The Gallery of Palm Beach Corporate Site. ICC Energy, Dallas, TX
02/03 - 10/07
Brand Marketing & Digital Design Coordinator
• Developed and maintained numerous onsite interactive media with CSS, Java, and CPT.
• Created innovative branding strategy that enabled a 30% increase in sales and 40% increase in affiliate sponsors.
• Designed marketable frameworks that increased online exposure and reputation management. ACHIEVEMENTS:
o Marketing Board Chairman of Habitat For Children Ministries ( 2012 - Present ) o Advanced Online Marketing And Offline Marketing Certifications ( 2015 - 2016 ) o President of the Urban League Young Professionals of Palm Beach County ( 2013 – 2015 ) o Marketing & Design Board Member for Keiser University ( 2007 - 2015 ) o Certified in: Organizational Search Engine Optimization ( 2012 – Present ) o Executive Board Member of The Urban League of Palm Beach County ( 2014 – 2015 ) o Certified in: McGraw-Hill Higher Education Marketing & Design Software ( 2007 – Present ) o Certified in: Online Marketing - Shaw Academy ( 2017 ) o Certified in: Advanced Online Marketing Strategy - Linda Institute ( 2016 ) EDUCATION:
Purdue University B.S. in Computer Graphics & Marketing Technology - May 2006 West Lafayette, Indiana Minor in Computer Information Technology as well as Psychology
(Fall '03 - '06 Dean's Lists)
Purdue University Masters in Advanced Digital Marketing - May 2017 West Lafayette, Indiana ( 3.9 GPA )
REFERENCES
Chris Bush
*****@****-****.***
South Florida Sales Director – Coca Cola Refreshments 561-***-****
6555 Garden Rd,
Riviera Beach, FL 33404
Michael Mokka
*******@***************.***
President – MCG Inc.
1451 W. Cypress Creek Rd.
Fort Lauderdale, FL 33309
Thomas Kegler
***@*****************.***
General Manager - Nationwide Haul
11231 Phillips Industrial Blvd.
Jacksonville, FL 33256
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