Sales Marketing

Woo Kim

A D D R E S S: * * * F R O S T S T R E E T, A P T 3 F, B R O O K L Y N, N Y 1 1 2 1 1

P H O N E : ( 2 0 1 ) - 2 2 0 - 3 8 8 8 E M A I L : w v k 5 0 0 4 @ g m a i l . c o m

EDUCATION Bachelor of Arts in Mathematics, December 2011

Pennsylvania State University, University Park, PA

EXPERIENCE Century 21 New York, NY Ecommerce Merchant (Intimates, Beauty & Tech) April 2017 – Current

Manage ~1300 styles across three categories at an AUR of $32 for Intimates, $74 for Beauty, and $109 for Tech

Weekly create keyrecs & sales reports in order to determine that targets are met, analyze product life cycles, and identify opportunities for increasing performance and sales revenue

Manage all Ecommerce styles meet studio cap demands and timely production for all creative assets such as email campaigns, special banners, landing pages, and gift giveaways

Discuss and execute the Ecommerce calendar with Site Merchandising team by weekly reviewing customer productivity, top performing brands and item types, and recapping prior highlights

Work with Ecommerce Planning to review business trends, flash events, and forecast sales based on inventory depth and incoming PO’s

Communicate with the Allocation team to ensure slow products are released back to stores and ensure upcoming allocation request files are on track

Contribute to Ecommerce marketing strategies by partnering with buyers on upcoming trends and newly acquired brands

Amazon New York, NY

Merchandise & Product Imaging Logistics/Operations September 2014 – April 2017

Engineer of the daily management system report (DMS) that tracks and reconciles all inbound transshipments between our studio and fulfillment centers per time-to-market SLA’s

Manage and create the Weekly Imaging Business Review report and Dailies report for North American Apparel, which examines productivity, health to forecast, timeliness, and highlight images

Developed an internal damages report to track all damages occurring on set and defective samples received in order to establish root cause and determine trends that are frequently seen outside the standard deviation respective to our studio volumes

Promoted as lead Kaizen Promotion Officer for the studio to drive opportunities for process improvement and raise the customer obsession culture cross-functionally to all teams and business partners

Saved $52.8K in cost savings by implementing a new image share process for MyHabit On-Figure Product Imaging in December 2015, which accounted for 72% of imagery for apparel events

Saved $10.6K in cost savings by implementing new color author process for on-figure PI in December 2015 that forecasted $65K in annual savings

Manage production and merchandise coordinators to ensure PI for all apparel and cross-product events meet SLA and properly go into monitor/QA for email blasts

Managed all imaging logistics for large marketing initiatives such as CFDA, Access Hollywood, bridal, notable brand launches such as Chloe, Rick Owens, Maison Margiela, Versace, Valentino, and private label brands, which included special style guides, additional samples for styling (editiorial/banners), and still life coordination

Work closely with producers to coordinate talent availability, the buying team for inventory/PO visibility and maintaining branding/stories, marketing team for coordinating asset delivery around their calendars, merchandise managers to process improve incorrect catalog data, new item setup, and asset management

W Diamond Group New York, NY

Ecommerce Merchant and Buying Manager January 2014 –September 2014

Directed all buys and merchandising for men’s tailored and sportswear departments for Hickey Freeman and women’s brand Misook

Attended all market appointments to review upcoming seasonal collections by style, color, and visual concepts appropriate to the brand identity, targeted demographic, and current trends

Forecasted number of styles needed by item type from prior year’s selling by shipped costs, GM %, and sell-thru

Produced the buy sheet from a predicted WOS based on LY’s selling history and aligned percent-to-total’s

Analyzed LY’s and TY’s average unit cost and total cost based off of OTB $

Created and managed the women’s Essentials collection buys to reflect a 14 WOS basis, which drove consistent revenue and minimized aged inventory

Developed markdown sheets using Excel for promotional events such as additional reductions or new markdowns directed by GM% and indexing shipped costs by item type

Compiled ad-hoc reports using powerpivot, vlookups, and macros from raw data in order to analyze selling patterns and history

Directed our email campaigns and homepage creatives based on key trends from weekly selling reports and our competitors as well as the ecommerce market

Managed and ensured Assistant Buyer was supported in all processes to ensure product was hitting scheduled dates in the calendar

Maintained daily communication with our vendors for on-time delivery of goods and design changes on styles such as trimming, length, silhouette

Assistant Buyer of Ecommerce February 2013 – January 2014

Created new products and SKUs in Ecometry, a back-end software for ecommerce, by monthly deliveries

Uploaded products, product images, and wrote copy and fashion editorial for detailed descriptions and campaigns

Created weekly selling reports that featured WTD and YTD analysis of units shipped, sell-thru, gross margin, cost shipped, retail shipped by delivery, style selling by season, and best sellers

Managed all order acknowledgements, invoices, and packing lists for agreed vendor compliance, accurate delivery and confirmation for AP

Maintained product daily such as individual SKU pricing (color markdowns), matching inventory between Weblinc and Ecometry, and proper product categorization

Drove weekly digital marketing meetings to develop and brainstorm new strategies to increase click-through rates

Managed the monthly eCommerce marketing calendar for smooth banner changes, email blasts, homepage updates, lookbook launches, and add-offers

Styled all photo shoots for product shots and editorial imaging

Researched daily of upcoming trends on sites like Style.com, WhoWhatWear.com, lefashion.com, brandslane.com, What ELLE wears UK, lookbook.nu, and Flaunt

ZOA LTD. New York, NY

Merchant Assistant December 2011 – February 2013

Managed all invoicing and shipping for PO's for 700 vendors such as Anthropologie, Loehmann’s, Rue La La, and stock block PO’s for Hautelook

Photographed samples and produced linesheets and swatch books formulated by delivery dates

Managed and maintained all samples in the showroom for regional reps, buyers, and for major market shows such as Intermezzo and Coterie

Managed social media platforms such as Facebook, Pinterest, Tumblr, Instagram, and Twitter

Produced commercial invoices for PO's shipped internationally

Conducted professional correspondence with reps and stores daily about OTB units, PO's, and payment terms.

SKILLS Proficient in Microsoft Excel, VBA/Macros, Publisher, Visual Studio, Cheetahmail, Ecometry, Weblinc, Magento, AIMS 360,

Adobe Photoshop, Korean and French.

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