Sales Manager

Jude Pagano

Retail Sales Professional

Cresskill, NJ

ac07uz@r.postjobfree.com - 201-***-****

Retail Manager for CBS divisions with Television, Digital, Radio, and Outdoor properties building client's solutions and presenting multi-market media platforms to senior level executives, direct accounts and advertising agencies. Highly trained, & polished professional generating new on-air, on-line, and on-site sales by cultivating relationships & up-selling existing clients. Proven success in the NY market identifying untapped revenue streams, fulfilling client-marketing goals, & growing their core consumer base and brand visibility. Instrumental in building branding campaigns,

creating positioning statements, producing on-air & on-line creative, billboard copy, & tag lines to generate awareness, drive tune-in, & sell client's marketing solutions through advertising platforms produced and distributed for broadcast. Proven record achieving and exceeding personal & departments sales goals. Authorized to work in the US for any employer

WORK EXPERIENCE

MEDIA ANALYST

WAYNE'S WORLD MEDIA GROUP, LLC - 2014 - Present

Event Director

SENIOR SALES AND RETAIL MARKETING EXECUTIVE

CBS RADIO-NY CBS BROADCASTING CORPORATION - New York, NY - 2011 - 2013 Sold CBS radio stations and digital properties, including 1010 WINS CBS 880 and WFAN ACCOUNT EXECUTIVE at CBS OUTDOOR

CBS CORPORATION - 2011 - 2011

2011 (less than a year)

Hired to develop new business in NJ to sell 8-Sheets, Posters, Traditional and Digital Billboard Signage. RETAIL MARKETING CONSULTANT

SALON 5 and SPA - 2009 - 2011

MANAGER at WCBS-TV - CBS TELEVISION FLAGSHIP STATION - CBS CORPORATION WCBS-TV CBS CORPORATION - New York, NY - 2004 - 2008 Business Development & Special Projects Manager with WCBS-TV. RADIO, DIGITAL & OUTDOOR.Successful utilizing qualitative research data, strategic solutions & Nielsen ratings to harvest new business. Proven results creatively packaging broadcast and digital deals to advertisers, agencies & senior level clients in the NY DMA & multi-markets. Strong analytical & problem solving skills. Solid partnerships with marketing & broadcast decision makers. Able to foster relationships and up-sell clients to achieve and exceed teams & company's sales goals. Polished Sales-Closer and Self-Starter. BUSINESS DEVELOPMENT and PARTNERSHIPS MANAGER

CBS CORPORATION - New York, NY - 2004 - 2008

MANAGER at WCBS-TV - CBS TELEVISION FLAGSHIP STATION - CBS CORPORATION 2004 - 2008 (4 years)

Hired by WCBS Television in New York to acquire new client partnerships w/local, regional & national accounts selling multi-platform, broadcast & digital media content across all of WCBS-TV's media assets & CBS Corporations O&O'S.

Prospected and closed new business generated from competing broadcast, cable, print, outdoor, direct mail

& transit leads.

Billed $6MM-$100K in '04. $885K in '05. $1.8 MM in '06. $2.7 MM in'07. Developed $350K of new biz in 1st Qtr. '08.

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$1MM from Valley National Bank. Booked VNB as the first local advertiser & sole sponsor of the Time

& Temperature a customized daily feature. Grew account from $20K/yr. Earned 100% share exclusive to WCBS-TV & the marketplace.

Sold VNB as the only local sponsor in the CBS Evening News w/Katie Couric & leading into Saturday Network Cartoons.

Earned #1 New York market share of Marvin Window's 2008 business, growing revenue by 28% over previous year.

Created client promos on-line & in locally produced specials on CBS2 including Eye on the Storm for Weatherproof®.

Closed Presenting Sponsorship Coverage of the New York Giants Victory Parade On-air & On-line to Spike Football.

Developed NY Film Academy, Slomins, Quest Personals, Empire City Casino, GHI Insurance, HCI Insurance, Honey Baked Ham, Meineke, Thermospas, BMW of Manhattan, NY Golf and NY Boat Show for TV & On-line.

Collaborated with production, marketing, programming, and digital distribution departments to maximize creative initiatives.

Analyzed, recapped & posted client's campaigns across all media business lines including Broadcast, On- Line, & Radio.

DIGITAL SUCCESSES ON WCBSTV.COM

WeatherProof: 300x250 ROS message unit with traffic and weather section sponsorship button: $20,750.00 National Marine Manufacturing: Enter to Win contest on homepage. 300x250 on weather, 000.00 Spike Football: Sponsor of live stream of Giants Victory Parade video player & sponsor button: $12,500.00 NY YANKEES SPORTS MANAGER-WCBS NEWSRADIO 880

WCBS NEWSRADIO 880 - New York, NY - 2002 - 2004

New York Yankees Play-by-Play Broadcast & WCBS880.com Oversaw team of eight account executives developing revenue streams through the implementation of multiple department wide solutions. Secured $3MM in sales for the NY Yankees Radio Broadcast. Monitored all aspects of sales operations.

Managed sales budgets, sales inventory, content partnerships, contracts, and sponsored features. Developed, maintained & maximized strong business & client relationships. Worked together with production, programming, & traffic departments.

SENIOR ACCOUNT EXECUTIVE

WCAA-FM - UNIVISION BROADCASTING - 1997 - 2002

Presented consultative solutions to agencies & advertisers about the value & benefits of the Hispanic audience. Sold NY Yankees & NY Mets season long play-by-play sponsorships & Hispanic music festival sponsorships.

NATIONAL ACCOUNT EXECUTIVE - NATIONAL RADIO REP

INTEREP NATIONAL RADIO - 1994 - 1997

Sold for CBS/Infinity Radio Stations in top 20 markets. ACCOUNT EXECUTIVE

WXRK-FM K-ROCK - New York, NY - 1987 - 1994

Developed new business for "The Howard Stern Radio Show" broadcast in New York & Philadelphia. EDUCATION

BA in Interpersonal Communications and Marketing

Montclair State University

ADDITIONAL INFORMATION

Skills & Expertise

Radio

Broadcast

New Business Development

Advertising

Creative Development

Advertising Sales

Outdoor Advertising

Digital Media

Online Advertising

Sponsorship

Digital Marketing

New Media

Promotions

Marketing

Radio Broadcasting

Television

Broadcast Television

Specialties

Proven experience selling CBS Broadcasting Corporation's TV/Sports/Digital/Radio Outlets On-Air, On-Line,

& On-Site.

Transactional & New Business Development Sales Experience. Strong Analytical and Problem Solving Skills. Demonstrated Ability to Write and Convey Proposals & Lead Group Presentations. Managed Multiple Projects. Time Management. Interpersonal & Organizational Skills. Quantitative & Qualitative Analysis. MS-Office.

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