Stephen T. A. Moore
Mission Viejo, CA ***** • 949-***-**** • **********@*****.***
Marketing Communications & Public Relations
Marketing communications and public relations professional with experience building brand equity among stakeholders, customers and the media for public and private companies. Experienced supporting marketing communications campaigns, public relations outreach, product reviews, speaking engagements, media tours, trade shows and events in domestic and international markets. Excels at product positioning, go-to-market plans and aligning marketing campaigns with goals and objectives.
Summary of Qualifications
Strategic support for high-tech companies and clients developing go-to-market plans, corporate branding, product positioning, corporate communications and product launches
Coordination with in-house and external creative staffs in design and production of digital and print advertising, trade show presentations, marketing collateral, internal and external newsletters
Execution of customer advocacy programs for case studies and testimonials
End-to-end management and production of trade shows and events
Strategic support and tactical implementation of public relations, industry analyst relations, social media and corporate thought leadership programs
Messaging and content development for media presentations, by-lined articles, case studies, speaker and award submissions, product positioning, fact sheets, Q&A documents, news releases, corporate communications and web content
End-to-end development, management and execution of media tours for major product launches
Coordination and production of PR training workshops, panel discussions and business development seminars, leveraging journalists, industry analysts, customers and executives as expert presenters
Key member of integrated marketing team leveraging PR results in outbound and inbound programs
Work History & Highlights
Evisions, Inc. – Irvine, CA – October 2015 – March 2017
Product Marketing Specialist
Marketing lead for Evisions Research Suite process automation software
Lead generation, social media & webinar program management
Messaging, content development & copywriting of digital & display marketing assets
Public relations & corporate communications strategy & content development
Kofax, Inc. – Irvine, CA – November 2014 to March 2015
(ADC acquired Lexmark)
Public Relations Manager
Manage worldwide public relations programs & regional agencies in support of business goals
Writing, layout & production of weekly internal newsletter
QLogic Corp. – Aliso Viejo, CA – August 2012 to November 2014
Associate Marketing Services Manager
Manage global public & analyst relations programs & regional agencies in support of business goals
Team lead on internal communications program review & modification
Stephen T. A. Moore
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Moore Publicity – Mission Viejo, CA – Sept 2010 through August 2012
Consultant, Campaigns & Project Work
Public and analyst relations program strategy & execution – Virtualization software leader
Thought leadership & public relations strategy – Architectural design & technology firm
Public relations, marketing promotions & web consultant – Family restaurant
Sage North America – Irvine, CA – Jan 2005 to Sept 2010
Manager Public Relations
Management of media & analyst relations programs for products, programs & executives
Corporate communications support for executive staff at Irvine headquarters
Content creation for executive briefings, business & industry trend articles & thought leadership program
Member integrated marketing teams developing lead generation programs, launch plans, advertising & collateral materials for ERP & HRMS solutions
Interprose Public Relations – Newport Beach, CA – 2003 to 2005
Agency Account Manager
Launched newly created HPC platform for OctigaBay resulting in acquisition by Cray Supercomputers
Managed Cisco Systems Global Defense, Space & Security Group media demo of COTS router technology in US defense satellite at Vandenberg Air Force Base
Launched MobileAccess Network’s first distributed antenna system for in-building, multi-service wireless connectivity
ADC Telecommunications / PairGain Technologies – Tustin, CA – 1998 to 2002
(ADC acquired PairGain in June 2000)
Manager, Public Relations, Wireline Systems Division (2000 to 2002)
Cross-divisional team support for successful integration of PR/AR teams post acquisition
Successfully launched leading PairGain DSL offerings as ADC solutions
Manager, Marketing Communications (1998 to 2000)
Managed corporate re-branding & repositioning pre-acquisition by ADC Telecommunications
oWeb presence, advertising, external newsletter, trade show displays, e-marketing, etc.
Spearheaded creation of customer advocacy program with testimonials & case studies
Writing & production management of quarterly customer & channel newsletter
Managing editor of quarterly internal newsletter
Education
Bachelor of Communication Arts – Public Relations and Journalism
California State Polytechnic University, Pomona