Marketing, Communications & Public Relations

Stephen T. A. Moore

Mission Viejo, CA ***** • 949-***-**** • **********@*****.***

Marketing Communications & Public Relations

Marketing communications and public relations professional with experience building brand equity among stakeholders, customers and the media for public and private companies. Experienced supporting marketing communications campaigns, public relations outreach, product reviews, speaking engagements, media tours, trade shows and events in domestic and international markets. Excels at product positioning, go-to-market plans and aligning marketing campaigns with goals and objectives.

Summary of Qualifications

Strategic support for high-tech companies and clients developing go-to-market plans, corporate branding, product positioning, corporate communications and product launches

Coordination with in-house and external creative staffs in design and production of digital and print advertising, trade show presentations, marketing collateral, internal and external newsletters

Execution of customer advocacy programs for case studies and testimonials

End-to-end management and production of trade shows and events

Strategic support and tactical implementation of public relations, industry analyst relations, social media and corporate thought leadership programs

Messaging and content development for media presentations, by-lined articles, case studies, speaker and award submissions, product positioning, fact sheets, Q&A documents, news releases, corporate communications and web content

End-to-end development, management and execution of media tours for major product launches

Coordination and production of PR training workshops, panel discussions and business development seminars, leveraging journalists, industry analysts, customers and executives as expert presenters

Key member of integrated marketing team leveraging PR results in outbound and inbound programs

Work History & Highlights

Evisions, Inc. – Irvine, CA – October 2015 – March 2017

Product Marketing Specialist

Marketing lead for Evisions Research Suite process automation software

Lead generation, social media & webinar program management

Messaging, content development & copywriting of digital & display marketing assets

Public relations & corporate communications strategy & content development

Kofax, Inc. – Irvine, CA – November 2014 to March 2015

(ADC acquired Lexmark)

Public Relations Manager

Manage worldwide public relations programs & regional agencies in support of business goals

Writing, layout & production of weekly internal newsletter

QLogic Corp. – Aliso Viejo, CA – August 2012 to November 2014

Associate Marketing Services Manager

Manage global public & analyst relations programs & regional agencies in support of business goals

Team lead on internal communications program review & modification

Stephen T. A. Moore

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Moore Publicity – Mission Viejo, CA – Sept 2010 through August 2012

Consultant, Campaigns & Project Work

Public and analyst relations program strategy & execution – Virtualization software leader

Thought leadership & public relations strategy – Architectural design & technology firm

Public relations, marketing promotions & web consultant – Family restaurant

Sage North America – Irvine, CA – Jan 2005 to Sept 2010

Manager Public Relations

Management of media & analyst relations programs for products, programs & executives

Corporate communications support for executive staff at Irvine headquarters

Content creation for executive briefings, business & industry trend articles & thought leadership program

Member integrated marketing teams developing lead generation programs, launch plans, advertising & collateral materials for ERP & HRMS solutions

Interprose Public Relations – Newport Beach, CA – 2003 to 2005

Agency Account Manager

Launched newly created HPC platform for OctigaBay resulting in acquisition by Cray Supercomputers

Managed Cisco Systems Global Defense, Space & Security Group media demo of COTS router technology in US defense satellite at Vandenberg Air Force Base

Launched MobileAccess Network’s first distributed antenna system for in-building, multi-service wireless connectivity

ADC Telecommunications / PairGain Technologies – Tustin, CA – 1998 to 2002

(ADC acquired PairGain in June 2000)

Manager, Public Relations, Wireline Systems Division (2000 to 2002)

Cross-divisional team support for successful integration of PR/AR teams post acquisition

Successfully launched leading PairGain DSL offerings as ADC solutions

Manager, Marketing Communications (1998 to 2000)

Managed corporate re-branding & repositioning pre-acquisition by ADC Telecommunications

oWeb presence, advertising, external newsletter, trade show displays, e-marketing, etc.

Spearheaded creation of customer advocacy program with testimonials & case studies

Writing & production management of quarterly customer & channel newsletter

Managing editor of quarterly internal newsletter

Education

Bachelor of Communication Arts – Public Relations and Journalism

California State Polytechnic University, Pomona

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