Marketing Manager

KIRSTEN SMITH Trenton, NJ ***** 267-***-**** **************@*****.***

www.linkedin.com/in/kirsten-smith-9b14b619

STRATEGIC VISUAL MARKETING AND COMMUNICATION MANAGER 20+ years’ success managing Digital and Print Production to drive marketing revenue generation Uniquely gifted and results-oriented strategic marketing and communications leader with expertise in leadership, digital and print solution development, account management and integrated marketing execution. Proficient at setting strategic vision and goals, and delivering digital marketing optimization while generating significant revenue and driving brand quality. Results-driven creative and strategic ideation with exceptional communication skills and decision-making acumen. Creative with a talent for driving premium positioning and unpacking complex business scenarios to deliver practical results. Engaging and excited about championing brands and building something new; flexible and comfortable with change, thriving in fast-paced environments. HIGHLIGHTS OF EXPERTISE

Strategic Visual Marketing and

Communications

Media and Public Relations

Brand Continuity

Tradeshow and Event Planning

Internal and External

Communications

Budget Management

Digital and Social Media Marketing

Revenue Generation

Creative Services

Business Development

Client Account Management

Market Intelligence

Research

Vendor Management

Digital and Litho Printing

Artwork Preparation

Outsourcing of

Promotional Premiums

Architectural Signage

Adobe Creative Suite

Microsoft Office Suite

Sage Accounting Software

CAREER EXPERIENCE

RIVER SIGNS, Lambertville, NJ 8/2016 to Present

PRODUCTION MANAGER

Set and execute strategy to translate client brand to a given sign space to expand their business while building trust and loyalty with customers. Identify and execute on opportunities to drive new thinking, innovation, and cost efficiency into marketing approach through integrated solutions and tactics. Produce large format graphics, digital wall murals, architectural signage, and operate equipment for sign production including printers / cutters / mounting machines. Work on different projects simultaneously, meeting deadlines and budget restrictions. Establish and maintain effective team relationships with all support departments

Personally produce sign orders, prioritize, check stock, cut boards, weed vinyl, laminate and order supplies.

Follow layout to place computer-generated vinyl or full color graphic images on substrate or medium, prepare substrates for application, including cutting, painting, laminating, cleaning and maintaining substrates for vinyl application, and perform quality assurance measures pre- and post-production.

Perform finishing operations such as grommets, packaging, laminating and mounting. PARKSIDE ORCHID NURSERY, Ottsville, PA 6/2012 to 12/2015 MARKETING MANAGER

Maximized company profits through development of marketing strategies, including planning, developing, maintaining, and tracking marketing strategies to meet organizational objectives. Oversaw and managed all aspects of marketing operation including product marketing, graphic design and marketing communications, public relations, advertising, samples and sample distribution. Evaluated on-going market conditions, competitor data, trends for strategizing and implemented marketing changes. Planned, created, launched, and directed marketing programs that effectively described and promoted the organization and its products including graphics, brochures, product fact sheets, sales materials, logos, trade names, registrations, company website and social media site activity.

Developed annual marketing plan and budget, meeting organizational marketing objectives and generating

$500K in revenue.

Updated website weekly with plant specials, and created and uploaded plant care articles.

Managed email marketing list and regularly contacted customers via Constant Contact to promote education classes.

Sourced, selected, promoted and attended 11+ trade shows per year including the Philadelphia Flower Show.

Maintained strong relationships with suppliers and other nurseries to provide superior and diverse orchids. KIRSTEN SMITH Page 2

Wholesale clients include: Urban Outfitters, The Smithsonian Institute, New York Botanical Gardens, Longwood Gardens, Chicago and Brooklyn Botanical Gardens. NEW JERSEY HOSPITAL ASSOCIATION, Princeton, NJ 5/2000 to 12/2012 MANAGER, DESIGN AND PRINT (5/2000 to 12/2012)

Utilized the latest digital publishing technologies and industry best practices for process and project management to meet digital, print, and online requirements for three business divisions. Leveraged deep understanding of company's business model, strategic direction and corporate goals to develop and drive long-term visual marketing and communications plans that advanced company’s positioning. Managed project timelines and led overall strategy for improving association’s product design, production and distribution efforts. Tracked emerging digital design trends, technologies and resources to ensure forward-looking practices, and advised management on industry trends and best practices. Planned and implemented production sequences to meet production goals.

Spearheaded over 500 digital and print projects per year, mentored and supervised three staff members, and managed an annual budget of $750K, meeting all targets and deliverable deadlines.

Oversaw the scope of work of each project to completion, scheduled and estimated costs, selected suppliers and prepared production briefs.

Redesigned 1,000-page website by providing direction and graphics.

Drove brand continuity for new products and services, driving exposure for the Association and positively influencing membership sales to keep members involved, entertained, enthusiastic and active in events and activities.

PRODUCTION MANAGER (11/1994 to 5/2000)

Coordinated production of printed materials and services with focus, maintaining print product schedule, monitoring progress of jobs and communicating status with key stakeholders to ensure delivery schedule. Developed production specifications and sourced and evaluated competitive bids for all production activities.

Oversaw timely and efficient production and distribution of all printed materials adhering to brand standards and containing New Jersey Hospital Association (NJHA) logo, including posters, marketing flyers, banners, annual reports, and other collateral distributed to membership.

Solely produced NJHA Healthcare Directory which netted $100K in sales revenue; researched and sourced outside vendors, opting to produce in-house for significant cost savings; transitioned directory from print to digital format, linking content to database for automatic updates.

coordination and promotion of special events, including NJHA Annual Meeting, Executive/Trustee Golf Tournaments and Middle Atlantic Healthcare Congress in Atlantic City. EDUCATION

BACHELOR OF ARTS IN MEDIA AND COMMUNICATION

Loyola University, Baltimore, MD

ASSOCIATE OF ARTS IN GRAPHIC DESIGN

Maryland College of Art, Baltimore, MD

PROFESSIONAL AFFILIATIONS

Member, New Jersey Communications Advertising & Marketing Association, 1994 – 2012 President, New Jersey Communications Advertising & Marketing Association, 2008 – 2010 Marketing Director. New Jersey Communications Advertising & Marketing Association, 2006 – 2008 Member, American Orchid Society, 2009 – Present

Save the Surf (Montauk, NY), 2006 – Present

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