PROFESSIONAL OBJECTIVE

To obtain, through utilizing my marketing and technology-focused skills, a clientele relations and market management position within an international and globally driven company.

EDUCATION

University of Wisconsin-Whitewater May 2014

Bachelors of Business Administration GPA: 3.5/4.00

Major: International Business and Economics Emphasis: Marketing

Bachelors of International Relations and Economics GPA: 3.6/4.0

Major: Mandarin Chinese Culture and Language Emphasis: Business Development

Gateway Technical College June 2009

Associates of Applied Sciences GPA: 3.95/4.00

Major: Business Management Emphasis: Marketing, Finance

INTERNSHIPS

Market Research and Relations Internship

Gateway Technical College – Marketing Department, Racine, WI

Operations Management Internship

Wisconsin Vision Associates, Burlington, WI

RELATED EXPERIENCE

Online and Digital Marketing Specialist

Kunes Country Auto Group - Delavan, WI

Managing 31 websites, SEO and SEM, SERPs, VDPs, and PPC platforms.

Designing and creating websites and pages, producing custom landing pages, and direct inventory feed pages to filter search results.

Budgeting and operating within fiscal boundaries for designing and executing online and digital marketing strategies and campaigns across multiple venues including social media, website management, contest and interactive entry forms.

Monitoring all online reviews and documenting consumer database platforms and CRM

Interacting with GMs, Sales Managers, and Finance Directors at 12 locations to establish online market presence and obtain internet market share.

Directly compete with all dealerships in Wisconsin and Illinois to drive growth and profits through data management and IT Networking.

Operated in Java, HTML, CSS, etc to better manage the websites and other domains including designing portal pages and custom finance applications.

SEO and Online Marketing Specialist - Account Manager

Foremost Media, Inc. - Janesville, WI

Created content to use for the purpose of digital marketing

Optimized clients websites to ensure placement in SERPS (search engine results page)

Developed online marketing strategies for clients and executed said campaigns to increase traffic and revenue for the client

Designed goal strategies and managed multiple accounts.

Optimized using tools such as Google Ad Words, Analytics, and Webmaster Tools

Built client relations and trust through demonstrated increases in website traffic and PageRank through Google and other search engines.

ORGANIZATIONS & ACTIVITIES

Whitewater Aikido Martial Arts Club

Vice-President Fall 2011-Spring 2012

oDeveloped training programs for new members

oDirected leadership board for all members along with President

oActively planned community events, budgets, and delegated tasks to appropriate individuals

oDesigned marketing campaign for 2011 Academic year for the club

oWorked with President to maintain budget constraints and generate revenue through outreach programs, sponsorships, and negotiated with Sport Department board

ADDITIONAL TRAINING AND ACCOMPLISHMENTS

Person of the Year 2006

Time Magazine

Brain Injury Specialist Certification

Willow Creek Leadership Summit August 8-9th, 2013

Beloit, WI

SKILLS

Languages: English – First Language, Mandarin Chinese – Partially fluent

Practical Application:

Extensive knowledge in IT and office software such as Microsoft Office Suite, Computer and network maintenance, and database entry and design

Excellent managerial and team leadership skills with demonstrated performance

Excellent verbal and written communication skills

oEight Years in competitive speech and structured debate

oNumerous Speech and Presentation seminars

Online social media and search engine experience

Excellent presentational and public speaking skills

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