Marketing Sales

Ken Beale

*** ******** ******* ***** ********, TN 37064

***.*****@****************.*** 864-***-****

FILM PRODUCTION & MARKETING PROFILE

Strategic Planning Visionary Creative Project Development

Seasoned independent filmmaker and marketing executive. Highly accomplished with proven experience developing strategic and operational plans to ensure goals and objectives. Track record for identifying, developing and implementing winning marketing strategies. Results-oriented leader with success managing high-performance teams to ensure effectiveness in goals, schedules and budgets. Outstanding writing and executive presentation abilities. Excellent interpersonal skills and the ability to forge strong relationships.

Core Competencies

- Visionary Leadership

- Executive Production

- Creative Development

- Budgeting / Scheduling

- Accurate Transcriptions

- Production Planning

- Digital Cinematography

- Post-Production

- Marketing

Professional Experience

SAILWIND, INC. – Greenville, SC 2010 to present

Film production and strategic marketing company

President

Founded this marketing and film production company to provide integrated marketing services for B2B clients and produce Christian films that bring honor to Christ. Serve our B2B clients with strategic marketing solutions, digital production and experiential events. Provide ministry support to like-minded Christian organizations through production of film, video and marketing services. Currently producing Everything Happens At Once, a sci-fi, comedy feature with a Godly worldview (in post-production) and Christ Village, a theatrical-release documentary feature that showcases the work of Christ among India’s Untouchables (in pre-production).

Key Accomplishments:

- Produced and directed The Sereer: Desperately Trying to Please God, a 70-minute missions documentary film that explores the culture, lifestyle and beliefs of the Sereer tribe in Senegal, West Africa.

- Earned more than 30 motion picture industry awards including Best Picture at the prestigious Los Angeles Independent Film Festival Awards (LAIFFA).

HUBBELL LIGHTING, INC. – Greenville, SC 2006 to 2014

$1-billion division of Hubbell Incorporated. (NYSE: HUBB)

Director of Marketing Services

Senior-level executive responsible for marketing the fourth-largest lighting conglomerate in North America with 24 autonomous brands. Developed technology solutions to bridge disparate brands. Unified the marketing of all brands.

Key Accomplishments:

- Successfully developed, launched and managed strategic marketing initiatives and instituted the company’s first ever customer financing program to stimulate sales in a down economy.

- Successfully repositioned HLI in the marketplace from 24 disjointed brands to a single unified company.

- Directed the development and construction of the Lighting Solutions Center, the industry’s undisputed most innovative and advanced customer training center.

- Managed and directed every aspect of the President’s Club annual sales incentive programs, which culminated in premium global travel awards for top-performing agencies.

SHOREY & ASSOCIATES – Greenville, SC 2004 to 2006

Marketing communications firm specializing in advertising, marketing and public relations for industrial clients

Vice President

Brought in to reposition this 35-year, 11-person agency for new growth in a slow-growth economy. Responsible for all client accounts. Assembled a new top creative team to improve the agency’s creative capability. Pulled account service and creative teams together to pursue new business. Engaged such market-leader companies as Briggs Plumbing, Tindall Corporation and GE Lighting.

Key Accomplishments:

- Revitalized existing accounts by focusing on improving value to clients and strengthening relationships.

- Successfully engaged and fostered new clients in the building products segment.

- Grew the business more than 50% in less than two years.

VELUX AMERICA INC. – Fort Mill, SC 1994 to 2004

World’s leading manufacturer of roof windows and skylights with over $250 million in annual revenues.

Marketing Communications Manager

Managed marketing communications initiatives including strategic planning, budgeting, production and merchant relations. Worked closely with major home centers to identify unique needs and develop account-specific merchandising solutions. Managed all POP activities, product packaging, retail displays and video production.

Key Accomplishments:

- Built and fostered relationships with major home center accounts to resolve issues and establish the VELUX brand as the category leader in major retail home center accounts.

- Created targeted marketing programs to generate sales as high-margin options by national home builders.

- Increased new business leads at trade shows by 420% through successful strategic marketing.

JACKSON-DAWSON MARKETING SOLUTIONS – Greenville, SC 1989 to 1994

Marketing communications company specializing in advertising, public relations and marketing.

Producer/Director

Executed marketing communications strategies producing films, videos, multi-image productions, national sales meetings and corporate events. Identified new business opportunities with existing agency accounts. Developed and presented formal proposals to agency clients. Developed production budgets for each project. Coordinated all pre-production, production and post-production activities. Tracked and reported P&L to management.

Key Accomplishments:

- Produced effective corporate events and sales support programs, ranking as the agency’s #1 profit center.

- Developed effective communications strategies based on competitive market intelligence.

- Successfully controlled production budgets for all in-house and vendor-supplied services.

- Achieved numerous industry awards for film and video projects including Cindy Awards, Greenville Advertising Club, Professional Advertising Association and Addy Awards.

Key Software Skills

Apple Final Cut Pro X, Motion, Keynote

Adobe Creative Cloud, Premier Pro, After Effects, Illustrator, InDesign, Photoshop

Microsoft Office Suite, Outlook, Word, Excel, PowerPoint

Education & Credentials

B.S. in Cinema & Motion Picture Production; minor: English – Bob Jones University, Greenville, SC

Professional Certification of Frontline Management – Moore School of Business (USC), Columbia, SC

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