SEO (Search Engine Optimization) and Social Media (SM) Experience

Baldy Dog LLC, Boyertown, PA

Social Media Director – Current - 2006

Set up local search marketing campaigns for many companies to include social medial profile creation, optimization, and website integration. Clients to include doctors’ offices, attorneys, retailers, and tradesmen.

Worked with clients to establish online authority to dominate their respective niches in both local and national markets. Clients included tradesmen, ecommerce, retail, professional.

Consulted with numerous clients about using SM to enhance SEO and helped clients to determine which SM sites would provide the greatest access to their target customer demographics.

SM coaching of clients to include regular phone calls to set and meet short goals.

Blogging Editor-edited blog posts and insured posts were shared on SM.

Continually developing and improving Search Engine Optimization (SEO) strategies to deliver better search engine results for all Baldy Dog clients.

Developed and integrated search engine optimization procedures and best practices to be followed by team members of Baldy Dog, LLC.

Leveraged strategic link building campaigns to improve organic search rankings to top page positions

Honed the ability to analyze and synthesize the SEO techniques used by the competition’s websites and adapted to clients sites to achieve consistent top search engine positions regardless of their starting point.

Ability to analyze and instruct web developers on global website issues, website architecture issues, both of which can impede search engine spiders from being able to access a website.

Advised clients on use of video SEO techniques as a crucial part of any SEO campaign to include video tagging, titles, distribution, and video content transcription.

Coached and Educated clients, developers, and other team members on the use of social media for SEO benefits.

Active in acquiring new SEO clients, and relationships with web development companies

Increased yearly SEO revenue for 5 years running

Helped Search Marketing clients to achieve ROI for SEO campaigns up to 800% to include Luggageonline.com and Kringsonline.com.

NetElixir Search Marketing

Social Media Manager/Director 2014-2011

Insured clients use Social Media for online marketing to not only promote their brands in positive light, but to also to monitor their online reputations.

Advised clients how to integrate their sites with social media

Coached clients to make regular updates to SM sites by using a social media calendar.

Consulted on SEO campaigns for fortune 500 brands for utilization of social media to promote positive search improvements.

Client Sample

Established SM profiles for and developed the Reed & Barton SM marketing calendar.

Ongoing consulting with AmericanFrame.com to optimize their Social Media profiles and integrate with the current site to the extent of capabilities of the CMS.

oDeveloped the #AFchat twitter strategy

oBrainstormed about multiple campaigns to include the Featured Artist Contest and #framinghappiness Fanpage contest.

Linkateer/Impaxion

SEO Technician 2005 – 2007

Developed organic SEO campaigns for clients

Achieved top rankings in Google for targeted keywords.

Helped clients such as Recyclingbin.com and Cheapbowlingballs.com to be online authorities in their respective markets

Pioneered Social Search research that supported using Social Media for SEO purpose

Other Online Marketing Experience

EarthinHandCornstoves, Easton, PA

Webmaster 2005 - 2009

Developed and marketed the Corn Stove site to dominate regional and national markets with SEO best practices

First page rankings for all targeted keywords

Achieved highest ROI of all company advertising expenditures

Earthinhandlandscape.com, Easton, PA 2005 - 2009

Webmaster

Developed company website which enabled the company to have record profits.

Customer Service and Sales Experience

Combined Insurance, Chicago, ILL 4/2003-8/2003

Insurance Agent

Door to Door Sales of Supplemental Health Insurance

Developed cold calling direct sales skills.

Cutco Cutlery - Vector Marketing 2/2003-current

Cutlery Sales

Achieved 20% sales bracket

Developed direct sales and customer service skills

EDUCATION

Bloomsburg University of PA, Bloomsburg, PA 1990-1992

BS ED

Special Ed Certification.

Harrisburg Area Community College, Harrisburg, PA 1988-1989

Associates Liberal Arts/ Mass Communications

Military Service

US Army

Specialist 4th Class 1983-1987

Tactical Communications Specialist

Military Highlights

Served on President Ronald Regan’s Inauguration Committee 1985

Participated in the annual 4 day 100 mile Nijmegen International Volksmarch 1987

Computer Skills

On and off page organic Search Engine Optimization, Blog development, Wordpress development, Marketing use of Facebook, Twitter, LinkedIn, YouTube, Digg, Stumbleupon

Understanding of html, CSS

Affiliations

Boyertown Rotary International - Sgt at Arms/webmaster

King of Prussia CBMC (Christian Business Men’s Connection) Communications Officer

BMBA (Berks-Mont Business Association) – Board of Directors for 2011

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