Marketing Design
Resume:
Richard Kobs
Lauderdale Lakes
Lauderdale Lakes, FL 33309
******@*****.***
https://www.linkedin.com/in/rich-kobs-3368172/
http://www.coroflot.com/rkobs/portfolio
SKILLS
• Art direction• Photo direction
• Illustration • Pre-press art preparation • Photo compositing
• Retouching • Brand identity
• Strategic planning • Public relations • Keen eye for aesthetics • Trend identification
• Annual Reports • Brochures
• Billboards • Packaging
• Publications • Mentoring, directing & inspiring creative teams • Contracting, planning and direction of photo shoots
• Negotiating with printers
PROFILE
20+ years experience developing creative solutions that reflect strategic marketing and branding goals. Have a proven ability to design unique solutions in a variety of styles. Experience in the advertising, retail fashion, corporate, and governmental environments. I’m an enthusiastic visual thinker who enjoys the challenge of putting all the right parts together to tell a story.
WORK EXPERIENCE
Topeka and Shawnee County Public Library / TOPEKA, KS / Art Director
• Developed the rebrand, new style guide and maintained the brand identity of the library.
• Lead creative direction and production of all interior signage, print materials, advertising.
• Managed and negotiated with vendors for all printing, signage and photography needs of the library.
• Worked extensively with the website team organizing the website architecture and providing graphics.
KEY ACCOMPLISHMENTS:
• Directed and designed an award-winning logo and brand identity for the library.
• Led the creative direction of 3 new bookmobile wraps resulting in a documented increase of visibility in the community.
• Initiated and led the creative direction to merge multiple departmental newsletters into a single publication. Combining publications saved the library printing, mailing and labor costs. Connect Now/Library News has been recognized with multiple awards by the American Advertising Federation of Topeka.
• Implemented four major design revisions to the library’s bi-monthly publication over a 10 year process. Negotiated print options, resulting in a much lower cost per piece and allowing the publication to grow from an internal distribution of 2,000 to a mailing of over 80,000.
Payless ShoeSource / TOPEKA, KS / Senior Creative
• Concept and design of seasonal campaigns, free standing inserts, in-store signage, brochures and related promotional materials.
• Supervised reformatting of print materials in English, English/Spanish and French versions.
• Additional responsibilities included logo design, shoe box design, packaging design and internal corporate needs.
• Supervised photo direction of staff photographer, contract photographers, producers, location scouts, models and stylists.
• Supervised the work of junior creative, production assistants, final photo retouch and final assembly of print media
KEY ACCOMPLISHMENTS:
• Redesigned women’s shoe box graphics to consolidate multiple branded packaging designs into a single unit that was iconic, evoked the PSS brand, easily identified gender, shoe brand, shoe style and size. Worked with printer representatives from China to coordinate specifications and production. Resulting box design made for a less cluttered look in the stores, and clearly identified the women’s area.
• Was instrumental in rebranding the photographic and creative direction of PSS to a more fashion forward, lifestyle brand, resulting in customer confidence that PSS was a great choice for affordable fashion footwear.
Muller + Company / KANSAS CITY, MO / Graphic Designer
• Opportunity to work for a nationally recognized, design-driven advertising agency with a variety of national and local clients such as Sprint, Hallmark Cards, Payless Shoesource, Lee Jeans, The Des Moines Register, hospitals, shopping centers and restaurants.
• Projects varied from annual reports, posters, print advertising, packaging, signage, catalogs and logos.
KEY ACCOMPLISHMENTS:
• Co-designed and produced the Gift of Choice Catalog series For Hallmark Cards. Successful project for high profile client that exceeded their visibility and sales expectations.
• Created original wood cut illustration logo for Grand Street Cafe. The logo, menus and marketing materials were a hit with the client and customers, garnering local and national awards.
EDUCATION
Wichita State University / Wichita, Kansas / Bachelor of Fine Arts / Graphic Design
Colorado Institute of Art / Denver, Colorado / Commercial Art Technician Certificate
Dodge City Community College / Dodge City, Kansas / Associate of Art
AWARDS
2009 Best of Show ADDY Award, American Advertising Federation-Topeka
Silver Medal 2013 District 9 American Advertising Federation
Multiple regional ADDY Gold and Silver Medals
Omni Awards, Kansas City Ad Club
International Society of Typographic Designers Certificate of Excellence
experience with PC's. .
print background and high volume experience.
•Create Marketing collateral.
•Creating concept materials from scratch to revising existing files.
•Understanding customer requirements to create collateral that meets customer vision.
•Complete revisions with minimum errors
•Build relationships with Marketing Director
•Collaborate with Marketing Coordinator
•Develop new concept pieces to promote
•Study new cutting edge design concepts
•Share best practice
•Provide team feedback on design elements
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• BFA Fine Arts Graphic Design.
• 20 years advertising design and retail or direct marketing experience.
• Strong working proficiency in Photoshop, InDesign and Illustrator as well as a working knowledge of key design concepts such as composition, color and typography and how they relate and differ across formats.
• Ability to work independently and respond well to pressure & deadlines. Strong organization skills and ability to deal with changing priorities, along with a good eye for detail and willingness to take direction & critique.
• Great communication Skills
• Detailed Oriented
• Analytical
• Original, Intuitive and Perceptive
Adobe Indesign (15 Years)
Illustrator (20 Years)
Photoshop (20 Years)
Fast Paced Production Background (Required 3 Years)
US citizen
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