Marketing, art director, creative director, graphic design

Mark Camin Kleeberg

**** ** **** ****** • Fort Lauderdale • FL 33312

Summary

Award-winning Creative Director whose background includes award winning acclaimed work on advertising campaigns for leading F-500 companies. Known for delivering out-of-the-box concepts, dynamic visuals and innovative strategies for cross-channel delivery. Drive leading market share, record-setting response rates and customer base expansion. Proven record for driving business for diverse industries. Passion for creating unique designs and messages that attract attention and drive responses. Dedicated to finding the most cost-effective and creative solutions for all challenges. Known for taking a hands-on approach and collaborating with clients and bringing creative concepts to life. Clients include: American Airlines, Burger King, BBVA, Beefeater, Beck’s Beer, Corona, Ford, Honda, Puerto Rico Telephone Company, Unilever, Verizon, Whirlpool and Walgreens

skills

• Brainstorming and complex problem solving

• Thorough knowledge of Mac & PC platforms, Adobe Photoshop, Illustrator, In-Design, Word,Power Point & Outlook

• Expert in TV and audio recording sessions

• Ensuring that the creative product remains leading-edge and ahead of the competition

• Development and planning of cohesive advertising & marketing campaigns

• Brand creation and re-invention

• Cross-channel marketing

• Customer service oriented

• Fully bilingual in English and Spanish

• Motivational team leadership and mentor with outstanding interpersonal talents

Experience

The Riverside Hotel • Fort Lauderdale, FL • Private Dining Sales Manager • January 2017-Present Building high-energy service and culinary experience to ensure optimum guest experience. Provide exceptional customer service and attention to detail for private dining groups, weddings, anniversaries and special occasions. Cultivate rapport with clients, vendors, corporate management, and community organizations to improve brand image and recognition to maximize revenues. Coordinate with Executive Chef to plan special menu items. Success in building high-energy service and culinary teams to ensure optimum guest experience. Excel at increasing check averages through strategic up-selling of food and alcohol. Adept in all facets of operations to include food quality and presentation.

• Design all collateral materials for advertising, marketing promotions and special events

• Outstanding guest experience

• Adept in all facets of operations

• Special promotions and private event coordination

• Initiated aggressive customer service program and retention that resulted in substantial increase in repeat customers

• Collaborate with culinary team to create attractive and appetizing signature special menus as central component of menu and theme, substantially increasing repeat business

• Programs: Delphi, Excel and Micros

MedicFP • Hollywood, FL • Creative Director • 2016-2017 All creative direction for marketing, advertising, special projects and promotional materials by developing basic presentation approaches; directing layout, design, and copy writing; determining and monitoring production schedules and providing work direction to staff. Accomplish work requirements by orienting, training, assigning, scheduling and coaching employees. Met work standards by following guidelines and business standards to properly create brand awareness and recognition. Supervise and implement all production, productivity, quality, and customer- service standards; resolving operational problems; identifying work process improvements. Meet cost standards by monitoring expenses; implementing cost-saving actions. Develop basic presentation approaches by reviewing materials and information presented to the Board of Directors.

• Determine production schedule by conferring with heads of art, copy writing, programming, social media, marketing and production departments; outlining presentation concepts and coordinating creative activities

• Improve quality results by studying, evaluating, and re-designing processes; recommending changes to art & copy

• Enhance the department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments

• Develop marketing strategies by examining client objectives

• Thorough knowledge of Mac & PC platforms, Adobe Photoshop, Illustrator, In-Design, Word

Camin Creative • Ft. Lauderdale, FL • Freelance Creative Director • 2016 – 2017 Provide leadership, support and creativity to teams on all phases of advertising and marketing materials including creative assets for products and services. Develop visuals and complete projects in the areas of concept, copy writing and execution of advertising and promotional programs. This includes internet-based communications and cross channel marketing efforts. Prepare creative briefs, analytical materials, business plans and manage communications for internal as well as external presentations. Clients include: MedicFP, Empower, Diamond Media Solutions, H2O Realty, Youthful Reflexion, Rock Orange Inc., Construction Marketing Inc., Cozy Research Inc., ROE Realty, Steven Arkin Medical Offices, Complete Diet Solutions, and Rhythm & Sound

Evolve • Clearwater, FL • Creative Director • 2014 – 2016 Responsible for creating an in-house advertising and marketing department. Managed budgets and creative deliverables. Managed teams to lead all phases of advertising and marketing campaigns. Developed and executed marketing materials and brand identities. Responsible for overseeing the visual & verbal strategy and execution across all touch points of the product, as well as generating revenue. Support communications projects in the areas of advertising, promotional programs and public relations, including internet-based communications. Prepare materials, business plans and management communications. Seven direct reports. Clients: Evolve, Empower and H2O Realty

Think Agency • Orlando, FL • Senior Art Director • 2013 – 2014 Developed a high-performing creative team to successfully execute design projects for multi million dollar advertising campaigns. Brainstorming, concept & design of websites, packaging, digital, banners, print, trade shows and promotions. Acted as a liaison for internal and external partners and vendors. Four direct reports. Clients: Atlas Roofing, Harvest Power, Polyglass, Quanex, Kingspan-Global and Post Frame Advantage Snapt • Deland, FL • Senior Art Director • 2012 – 2013 Responsible for generating revenues through public relations, traditional advertising & marketing. Design, execution and supervision of all print, digital & e-mail campaigns. Five direct reports. Clients: Lane Management, Place Management, Seminole State College and Valencia College

Evók Advertising • Orlando, FL • Freelance Art Director • 2011 – 2012 Responsible for design, execution and supervision of creative campaigns, ads, brochures and digital materials in the creative department. Clients: Babette’s Furniture, Eurotire, Frontline, Moe’s, Platinum Plus, NMEDA and Kenwood

JWT • San Juan, PR • Freelance Senior Art Director • 2008 – 2011 Formulate design concepts and presentation approaches for visual communications media, such as print, broadcasting, and digital platforms. Clients: BBVA Bank, Centennial, Conagra Foods, Bacardi, Direct TV, Energizer, Heineken, Pepsi, Banco Popular, Quizno’s, Susan G. Komen, Unilever and Walgreens Camin Creative Consulting • San Juan, PR • Consultant • 2002 – 2007 Responsible for organizing in-house advertising departments for various clients. Generated proposals, creative briefs, conference reports, media recommendations, new advertising venues, strategic marketing and ad campaigns. Responsibilities included; conceptualizing, designing and presenting creative & marketing strategies, logos, package design, print, TV direct marketing strategies and public relations efforts. Clients: Unilever, P&G, Walgreens, Church’s Chicken, Saatchi & Saatchi, ICG Communications, De La Cruz & Associates, Euro RSCG, 29 de Febrero EURO RSCG • San Juan, PR • Associate Creative Director • 1999–2002 Increased revenue and brand recognition with creative concepts for local as well as international F-500 clients. Print, direct mail, TV/film campaigns and radio spots. Clients: American Airlines, Burger King, BBVA, Beefeater, Beck’s Beer, Corona, Ford, Honda, Puerto Rico Telephone Company, Verizon, Whirlpool and Walgreens awards

• Addy Award – Print Campaign - Glidden

• Cuspide Award –Print Campaign - Daewoo

• Cuspide Award – Print Campaign - Beefeater

• Cuspide Award – Packaging Design - Verizon

education

Syracuse University - BFA - Syracuse, NY • Blair Academy Prep School – Blairstown, NJ

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