Design / Marketing Professional

Damen L. Karwan

**** ** **** ***, ******* Beach, FL 33064

305-***-**** ac044u@r.postjobfree.com

More than 20 years of solid B2B and B2C marketing experience, delivering profitable solutions to drive sales, attract and maintain customers and build a solid brand. Special talent for enhancing corporate marketability through electronic and print marketing tools as well as clear, effective corporate messaging. Organizational and planning skills, as demonstrated in successful project and event planning experience. Rolled out two large-scale corporate re-branding campaigns and led the design plan to take printed materials and migrate them to web-based marketing plans, controlling budget and ROI.

Education:

Kean University, Union, NJ B.S. Business Management/Marketing

Experience:

Aetna / Coventry Health Care – Sunrise, FL Jun, 2008 – Mar, 2017

Design Manager

Successfully managed and coordinated design projects from concept through completion for commercial, individual, Medicare and pharmaceutical lines of business. Collaborated with clients to create vision, conceive designs and consistently met deadlines and requirements. Responsible for brand awareness as well as front-end web development and design. Researched emerging technologies and new trends in order to maximize effectiveness of strategies and tactics.

• Lead in design, development and implementation of B2B/B2C marketing materials for Aetna and for each of their subsidiary companies.

• Optimized marketing automation and lead nurturing process through email, landing pages and social channels to increase lead generation for MQL & SQLs.

• Streamlined interactive marketing materials (brochures, newsletters, infographics, charts and advertisements) for web based landing pages. Implemented web-based communications and landing pages for large groups and brokers.

• Key point person on the corporate re-branding campaign including coordination of legal name change and new logo with all vendors and clients, new website and marketing materials, internal and external advertising and internal communications and coaching.

• Maintained project plans continually updating task lists, contact lists, deadlines and budgets. Managed social media information on corporate landing pages.

Field Marketing Manager / Brand Design

Implemented marketing programs designed to increase membership. Specialized in determining and achieving marketing goals. Established solid working relationships with third party vendors.

• Design lead on all B2B/B2C marketing collateral, to generate sales and retention. Built and maintained strong client relationships with high-profile corporate, government and foundation clients. Assessed the best method of advertising (radio, print, billboard, TV or digital).

• Drove and managed the corporate re-branding campaign including coordination of legal name change and new logo with all vendors and clients, website and marketing materials, external advertising and internal communications and coaching.

• Planned and executed marketing activities, including affiliate marketing, email marketing and search engine marketing, to improve brand messaging and engage new users.

• Developed and designed trade show materials to raise brand awareness. Presented materials to potential clients at corporate events, enrollment meetings and government agencies.

• Maintained project plans continually updating task lists, contact lists, deadlines and budgets. Managed social media information on corporate landing pages. Compiled reports and analysis of key email marketing metrics and member retention campaigns.

Assurant – Miami, FL (Apr, 1995 – Jun, 2008)

Graphic Designer

Designer for an in-house agency responsible for print collateral, front-end web design and signage for various events and programs. Established working relationships with third party vendors. Dealt directly with national and international corporate offices to produce design materials as needed to promote products, events and maintain sales goals.

• Managed all post-acquisition corporate branding initiatives including trademarks, naming architecture, corporate identity guidelines and collateral templates.

• Created marketing materials and presentations for C-level employees, marketing staff and external clients.

• Selected vendors, prepared budgets and submitted estimates for program costs as part of campaign plan development.

• Lead in developing quarterly marketing reports and sales goal materials. Financial Claims Analyst

Reviewed and analyzed claims for disability, unemployment and life insurance. Interacted with external customers via telephone and email, to resolve claim issues. Dealt with difficult customers with a calm and fair approach, using diplomacy and empathy when required. Worked proactively with management to organize spreadsheets and maintain accurate claim payments.

• Supervised and provided support to team members assigned to my specific group.

• Trained and provided support to new employees on process and procedures.

• Followed up on pending files to obtain necessary paperwork needed to adjudicate claims.

Midlantic National Bank – Port Reading, NJ (Jan, 1993 – Mar, 1995)

Client Service Manager

Managed a team of four ensuring sound operations, loss prevention and overall profitability. Promoted corporate sales products, advising clients of the best way to invest their money and take advantage of banking programs. Established communication, training and reporting processes to effectively evaluate branch operations and security.

• Consistently met corporate monthly sales goals.

• Established long-term relationships with clients. Skills Adobe Creative Suite: Adobe Bridge,

Skills:

Dreamweaver, Flash Professional, InDesign, Illustrator and Photoshop

Microsoft Office: Word, Excel, Outlook, PowerPoint, Visio HTML5/CSS3, IDX, QuarkXPress, SharePoint, MAC and PC proficiency, Cisco WebEx, Workamajig Online marketing tools: Constant Contact, Silverpop, Salesforce Digital systems: portals, Web & mobile sites, apps, web analytics Digital operations: traffic management – SEM, SEO, SMO; target emailing, e-reputation NCQA, HEDIS and Stars Ratings Systems experience, presentation skills

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