Sales Marketing

Shawn Ray

**** **** ****, *******@*******.*** 613-***-****

Belleville Ontario K0K2Y0

Profile:

Sports Entertainment Sales & Marketing Post Graduate with a strong curling and golf background. Extensive experiences in cold calling, lead generation, event operations and an understanding of the importance of revenue generation in sports. A family farming background has provided me with a solid work ethic, positive attitude and an appreciation for successful teamwork. While work experience with the Manulife LPGA Classic has polished my communication, organizational and overall intrapersonal skills.

Education:

Sports and Entertainment Sales and Marketing: 2016- present

(Loyalist College)

Courses and Skills include: Brand Extensions: Fundraising, Events & Licensing in Sports Marketing, Sponsorship Role Play preparation, Sports Communications, Sports and Entertainment Marketing & Sponsorship, Transactional Sales and Selling for Sports Entertainment, Strategies for Sports and Entertainment Selling

Business Sales and Marketing 2015-2016

(Loyalist College)

Cold Calling: freedom 55 phone project, cold calling financial leads

Event Management: fundraising dance for cancer research

Marketing Strategies and Tactics: Target marketing, SWOT, consumer behaviour

Sales call: Role plays with industry experts selling specific products in a set environment.

Customer Relationship Management: CRM Salesforce software projects.

Accounting from 2011-2013

(University of Ottawa)

General Accounting: Balance sheets, and Income Statements.

Formal Presentations: timed and heavily scrutinized presentations on marketing and tourism.

Written Proposal: Submitting sales proposals

Consumer Behaviour: Understanding a consumer’s way of thinking and buying habits

Work Experience:

Manulife LPGA Classic Jan.-Present

Cold Calling, Prospecting, and lead generation for new tournament sponsorship generating 5 new clients and collecting over $15,000 in donations towards volunteer program.

Product manager for Expo Row and Cliff Rego Kids Zone held in spectator village

Onsite operations manager during advance month

Placement at John Howard Society April 2016

Creating new brochures for marketing of all programs

Setting up and running all social media through Hootsuite

Collaborating on the design and content of the new website

Shawn Ray

1067 Zion Road, ********@*********.**.** 613-***-****

Belleville Ontario K0K2Y0

Eagle Creek Golf Services June 2013

Back Shop employee, working day to day with the members.

Get interior and exterior of clubhouse ready every day before members arrive (carts, range, clubs)

Tournament assistant to the event manager Jason Brum, tournaments include:

oOttawa Senators Alumni

oMen’s Interclub, Member Guest, Club Championship

Volunteer Experience:

Peterborough Pete’s Game Night October 2016

Assisted in Game night activities and intermission on ice events.

Ran marketing and promotional table at front doors of the arena while collecting contact information for the sales team.

ENACTUS Loyalist 2015-2016

I am apart of a non-profit community driven project based club that is all about empowering entrepreneurial action with in the community.

Project Manager for an environmental initiative.

Part of a 5-man presentation team at Nationals.

Men’s Club Championship 2014-2016

Ran scoring tent and organized foursomes

Assisted in preparations and clean up of event

Gathered donations and prizes for silent auction

4-H Ontario: 2008-2015

Community Events: Plowing Match, community fairs, small fundraisers, MC and Banquet Co-ordinator.

Youth leader for the dairy program, running activities and courses teaching youth about core aspects of the industry, and their individual animals.

Held many positions on the dairy team.

oPresident: 2013

oVice President: 2011-2012

oSecretary: 2009-2010

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