Marketing Social Media

Profile

A top-performing Marketing Copywriter & Content Creation Specialist with a background in online content creation, creative writing, editing and review. Demonstrating exceptional communication and writing skills, and capable of working independently or collaboratively. A creative and flexible team player, exhibiting strong planning and organizational skills and focused on meeting deadlines and publishing schedules in fast paced and challenging environments.

Experience

SWAAY MEDIA-REGULARLY FEATURED WRITER

SWAAY is a ground-breaking digital publication that harnesses the style and glamour of today’s business-minded woman. At SWAAY we believe that women’s interests are much more diverse than what traditional magazines portray. We are dedicated to celebrating the stories of established and emerging entrepreneurs to advance more women to the forefronts of innovation and entrepreneurship through visually inspiring and intellectually engaging content. Founded in September 2016 by Iman Oubou, an entrepreneur and former Miss New York USA, who noticed gender disparities in business as well as a media bias in the way the modern woman is represented. In today’s world, women are starting more businesses then ever before and SWAAY’s objective is to position these founders as the new icons, providing content and community for them to empower each other, and I am only too happy to be a regular contributing (and featured) writer, creating engaging content (one to two articles per week).

MELIOR MARKETING, LLC- WEB CONTENT MANAGER: JUNE 2015-PRESENT

Develop the voice for all aspects of the organization’s online presence. Write, craft, edit and proofread content for the web and supervise staff of web copywriters and web designers in order to ensure the development of responsive, original and thought-provoking content. Craft compelling content that showcases organization’s mission and leads clients to take action. Develop and manage an editorial calendar, writing rich and varied content on a wide range of topics for both internal and external audiences. Proofread and edit all communications for accuracy and impact, ensuring that language connects with the desired audience. Create resources that increase awareness and drive revenue, such as: e-books, case studies, guides, white papers, blogs and social media. Collaborate with cross-functional teams to produce relevant content that meets and exceeds the needs of stakeholders and target audiences.

THE READING EAGLE NEWSPAPER- STRINGER REPORTER: APRIL 2013-JUNE 2015

Covered municipal and planners meetings throughout Berks County, Pennsylvania, and conducted thorough research and fact checking to ensure the accuracy and validity of articles for the newspaper’s web edition. Wrote, proofread, and edited articles for The Reading Eagle newspaper’s web edition.

Inofile, LLC- Freelance Copy & Content Creator: Dec 2013-Dec 2014

Wrote, created, and edited online marketing-styled content for a cutting-edge electronic healthcare software company. Interviewed healthcare influencers, subject matter experts in order to create targeted and original thought-provoking content.

“AT HOME IN BERKS,” MAGAZINE- ARTICLE WRITER: JAN 2012-DEC 2013

Wrote Feature Articles for the Home Builders Association of Berks County’s bi-monthly magazine, which won “Best-in-State,” and “Best-in-Nation,” for Homebuilders Associations’ Publications in 2012.’ Ensured that text was readable, well written, ready for publication and in line with the publisher’s “house style.” Coordinated with publishers to inspect illustrations and captions, check facts and raise inquiries with content authors, as well as analyze content for potential legal issues.

Rentokil North America (JC Ehrlich & Ambius)- Copywriter Internship: May 2013-Nov 2013

Wrote SEO focused online materials including blogs and website content designed to maximize search engine results. Created the copy and content for the Ambius small business brochure for the North American market. Wrote employee bio pieces: new hires, promotions, and retirements. Collaborated with the marketing and public relations departments in an effort to create functional and informative press releases.

Worked in the healthcare field: May 94‘ until Dec 2011,’ no connection to present career

Education

Bachelor of Arts: Professional Writing- Pennsylvania State University 2011- 2014

-Dean’s List

-Awarded the “Outstanding Internship in Professional Writing 2014,’ Award by Pennsylvania State University (Berks College) for work as a marketing copywriter at JC Ehrlich & Ambius (Rentokil North America). Completed more than 300 pieces of marketing content during seven-months internship

Skills

-Copy Writing & Editing -SEO -Storytelling -SEM -Hootsuite -Case Studies

-HubSpot Inbound Certified -Web Content Creation -Blogging -Facebook -Twitter -Networking

-Active Listening -Press Releases -Marketing -White Papers -Social Media -Mentoring interns

-Wordpress -Brand Development -Deadline Management -Public Speaking -Fact checking

-Photoshop -HTML -Social Media Marketing -Email Marketing (CC Certified) -CMS

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