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Lynnel Bott

Seattle, WA *****

206-***-****

ac02ph@r.postjobfree.com • linkedin.com/in/lynnelhbott

https://lynnelbott.contently.com

Content Developer

Inventive project coordinator with 10 years of writing and marketing experience seeking to bring versatile skillset to new career. Areas of expertise include: Professional Experience

Freelance Marketing Communications Consultant

Seattle, WA, 2016 – Present

Advise business owners on creative direction for a variety of marketing efforts. Specialize in designing graphics, generating written content, and copyediting existing content to assist businesses with achieving promotional goals.

KEY ACHIEVEMENTS:

• Boosted page views for a health and wellness blog by designing a striking infographic to be featured on Facebook.

• Attracted additional customers to a multilevel marketing business by organizing promotional events and creating eye-catching flyers and business cards.

• Built clientele of billing website by conceptualizing a new company image, copyediting website material, and assisting with user experience design and search engine optimization. Elliot Bay Design Group – Marketing Coordinator

Seattle, Washington, 2013 – 2016

Oversaw company website and social media platforms to promote services and reach target market. Created press releases, distributed them to numerous publications, and responded to media inquiries. Developed effective marketing tools to boost sales and name recognition. KEY ACHIEVEMENTS:

• Generated attractive web content and delivered consistent website updates to increase clientele engagement across Facebook, Twitter, and LinkedIn by 79%.

• Analyzed website data to devise new marketing strategies and communicate them to senior management.

• Coordinated with Puget Sound Business Journal to feature company in a business profile.

• Brochures and Flyers

• Business Cards

• Press Releases

• Website Content

• Social Media Platforms

• Virtual Marketing Campaigns

Lynnel Bott

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McKinstry – Corporate Marketing Specialist

Seattle, Washington, 2008 – 2013

Assisted with branding and marketing by writing and editing press releases, communicating with regional offices, and managing company campaigns. Maintained corporate website and social media platforms to promote interaction between company and clientele. KEY ACHIEVEMENTS:

• Increased monthly website hits from an average of 800 to an average of 2400 by producing unique content that stayed consistent with the company brand.

• Led company campaign to communicate with more than 1000 customers through well-researched monthly emails designed to engage clientele.

Previous experience as a Senior Copywriter for OMAX Corporation (2007 – 2008) Technical Proficiencies

SOFTWARE: HTML, Adobe Photoshop, Adobe

InDesign, and Microsoft Office Suite

(Word, Excel, PowerPoint, and

Outlook)

CONTENT MANAGING SYSTEMS: WordPress, Hootsuite

Education / Training

Master of Arts in Communications and Leadership (2016) Gonzaga University – Spokane, Washington

Bachelor of Arts in English

University of Washington – Seattle, Washington

Marketing Certified Consultant

eMarketing Association

Hootsuite Certified Professional

Hootsuite Media, Inc.

Affiliations

eMarketing Association

National Association of Independent Writers & Editors (NAIWE) Public Relations Society of America (PRSA)

Society for Marketing Professional Services (SMPS)

Contact this candidate