OVERVIEW

Providing management, marketing, and strategic planning with a focus on development, design and increase exposure. My experience as marketing manager has led me to develop brand strategy, regional marketing and building lasting relationships both locally and internationally.

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PROFESSIONAL WORK EXPERIENCE

VICL - Virgin Islands Charter League

Marketing Manager Sept. 2015 - Present

Marketing manager for regional broker yacht show which includes negotiating contracts & logistics for local events and vendor sponsorship programs.

Maintained customer relationships with the VI local government, Department of Tourism & geographically-based accounts.

Executed successful product launches and implement sales presentations, writing proposals and contracts by Google Docs, Excel, PDF’s or PowerPoint.

Provide sales leads and collect data from online tracking using Google Analytics and MailChimp.

Maintain client details and customer data records with Excel spreadsheets and Google docs.

Effectively oversaw all promotions and created all print and social media ads, for maximum brand awareness and expansion.

Managed web marketing, social media (facebook, Linkedin, Twitter, Instagram) and digital media.

Oversaw development of yearly membership programs to promote both direct to business or walk-in consumer sale opportunities.

Negotiate discount programs with local yacht insurance and medical insurance businesses and Co-Op sponsorship’s with local vendors.

Design the marketing and content for regional advertising in digital, radio and print. Recent Selected Accomplishments:

Boosted yacht membership conversions by 18% by developing new content strategy and branding for sales and lead generation.

Revitalized marketing efforts, including complete revision of website, creation of new brochure, and improved presence at the yacht show, resulting in an increase in inquiries from prospective clients.

Redeveloped the VICL yacht membership product & services that included a new website in WordPress dedicated pages for the yacht membership incentive program, including re-branded logo, constant design layouts, and all in-house materials.

Designed a 50 page yacht show booklet highlighting every vessels specs, crew bios and attending brokers which builds yacht owners their respective brands and businesses.

Produced a media kit that demonstrated key marketing benefits and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals. EDUCATION

Miami International University of Art & Design Bachelors of Arts Major: Marketing & Graphic Design Ibeza LLC.

Project Marketing Manager Dec. 2010 - Sept. 2015

Spearheaded design & development for custom EHR Ophthalmology software.

Assisted Business Development team by providing projections and time estimates on delivery for every stage of the software.

Reported on key performance metrics on a weekly, monthly and quarterly basis.

Monitored and tested software performance to improve response effectiveness.

Worked closely with software development team to research new and time saving functionality.

Led product marketing efforts, including positioning, packaging, promotional marketing campaigns and strategies for leads.

Coordinate all marketing activities and all day-to-day media and agency activities with web programmers and vendors.

Managed client marketing efforts including: planning process, plan implementation and continuous improvement; operating as their in-house marketing department.

Selected Accomplishments:

Assumed a lead role in UI design and pitch team meetings in efforts to complete designs from concept to research to a completed working software.

Created a new user interface for entire Ophthalmology software program.

Generated mock ups for programmers to develop that required identifying the physician needs, research proper medical data protocols and follow strict government guidelines.

Created the software brand, new website, new logo, all in-house materials and media kit use in sales presentations. SERGIO A. REYES Jr.

Mobile: 305-***-**** Email: ac028f@r.postjobfree.com

Linkedin Profile: https://www.linkedin.com/in/sergioreyesinfo Website: www.SergioReyesResume.com MARKETING MANAGEMENT WITH CREATIVE BACKGROUND

Fluent in: English Spanish

LANGUAGES

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Strategic and entrepreneurial advertising leader with proven success managing a yacht charter businesses in the Caribbean

B2B (Business to Business) & D2C (Direct to Consumer)

Experience in UI technology / design and digital marketing

Project Management and Recruiting

Customer research and competitive analysis

Excellent skills in: Adobe Creative Suite, Photoshop, InDesign, Illustrator, WordPress

Excellent skills in: Microsoft Office - Word, Excel & PowerPoint

Experienced with: HTML/CSS

Solid technical background, with understanding or hands-on experience in software development and web technologies

Solid organizational skills including attention to detail and multi-tasking skills Beraja Medical Institute (BMI)

Senior Graphic Designer Jan. 2007 - Nov. 2010

Designed and created all marketing materials for brand identity both online and printed with Ophthalmology services, including infographics, signage, posters, digital ads, e-newsletters, trade show graphics, service brochures, mailers and all corporate package materials.

Managed image branding across all social media accounts and created digital ad promotions (Facebook, Twitter, LinkedIn, Google+, Instagram)

Hosted and attended marketing meetings for new ad campaigns, best online practices and latest trends for advertising strategies.

Proactively identified resolutions to help business advertising and lower operating costs via print, e-marketing, and web marketing.

Strategic geographic marketing and provided recommendations to improve clinic branding. Selected Accomplishments:

Created 3 new websites in WordPress - BMI main site, BMI Pharmacy, and BMI Spanish for international clients .

Optimized website ranking with SEO services using Google Analytics and Yoast plugin.

Re-branded all in-house printed materials that included, brochures, banners, posers, and company stationary items. PROFESSIONAL WORK EXPERIENCE

AREAS OF EXPERTISE / TECHNOLOGY SKILLS

REFERENCES

Carlos Izquierdo Ibeza LLC

Business Development Manager

Cell: 786-***-****

Andrew Bennett VICL

Director

Cell: 603-***-****

Contact this candidate