WEN GIWA-OSAGIE

732-***-**** ac01jf@r.postjobfree.com Morganville, NJ 07751

www.linkedin.com/in/wengiwaosagieproductmanager

EXECUTIVE LEVEL PRODUCT MANAGEMENT

-COMMERCE PLATFORMS/DIGITAL PRODUCTS

E

Accomplished, solutions-focused and innovative product manager with a demonstrated track

record of leading cutting-edge product evolution, development, feasibility analysis and concept mapping for high

profile companies on a global scale. Known for launching profitable solution-focused innovative cutting edge products

into the marketplace with high adoption rate.

CORE COMPETENCIES

Strategic Vision and Leadership

Competitive Analysis & Market Analysis

Metrics & Report Analysis

Manage Product Roadmap Web Development/Digital Distribution

Contract Negotiations/Vendor Management

Product Development & Launch

Requirements Gathering & Documentation

Creating & Managing Product Roadmap

Post-Launch Evaluations

Coaching & Knowledge Transfer

Contract Negotiations/Vendor Management

Defining KPI’s & Measuring Success Criteria

Product Adoption

PROFESSIONAL EXPERIENCE

2015 Feb to Current: VSI Technologies New York

Senior Product Manager Consultant

• Collaborate across UX, marketing, IT, research and other stakeholders to define and build products from

existing ideas and develop new ideas based on customer research, industry trends, competitive analysis,

community feedback, quantitative metrics and SWOT analysis.

• Manage all facets of product management including strategic and tactical development of the new product

line. Business case justification, cost and revenue stream analysis, identifying key partners, requirement

writing, project management, product release plan, product launch, monitoring customer feedback, managing

bug fixes, prioritizing product enhancement.

• Translate strategy into projects and drive project execution.

• Validate product strategy with quantitative metrics, user research, usability studies, community feedback, and

competitive analysis.

• Deepened customer engagement by improving the user experience of existing digital products.

• Define KPI’s and success criteria for product enhancements and new products.

• Establish, rationalize, and prioritize market requirements into product road map to define go to market

strategy and timeline for product features and enhancements

• Create and maintain product roadmaps, feature backlogs and product documentation such as user stories, use

cases, user flows, logic flows, and functional specifications.

• Coordinate with other product managers and designers to ensure the cohesiveness of the overall user

experience.

• Partners with design and UX team to provide input on product line level decisions, ensuring design is

optimized to meet business and consumer needs.

• Coordinate among internal stakeholders to ensure alignment of objectives with company goals.

2010 to Feb 2015: E*Trade, Jersey City, New Jersey

Strategic Product Lead for E-Trade Research, Quotes, News and Chart

Key Achievements:

• Generated a 22.14% increase in product usage within a quarter by re-packaging the product offering and

implementing an innovative product placement strategy.

• Increased product adoption by 32.12% within a 6 month time frame by implementing an upsell strategy

within complementary product suites.

• Improved product performance and replaced bad data file which led to an immediate 99.9% reduction in

customer complaints.

• Mitigated reputation risk and saved the company $205,000.00 annual cost by implementing a onetime fix

that improved the product data quality.

• Deepened customer engagement by enhancing and re-packaging product suites to be more customer-

centric and solution-focused which led to a 31% increase in product usage within a 6 month time frame.

• Continuously increased usage within our news and snapshot pages by 15% every quarter by implementing

enhancement to current product suites based on customer feedback and launching innovative digital products

into the market place.

• Developed and launched critical fixes to online customer tools, resulting in an immediate reduction of user

complaints by over 99%, mitigating reputation risk and preventing the potential loss of 350,000 accounts.

• Increased subscription for online Research Reports by 40.22% within a 6 month time frame by

implementing a strategy that created awareness for the product offering.

• Key Responsibilities

• Managed third party vendor license and retainer agreement budget of approximately $7.5 million, including

maintaining relationships with vendors such as Dow Jones, Thomson Reuters, Markit on Demand, Trefis,

Briefing.com, Seeking Alpha, S&P Capital IQ, Credit Suisse, Minyanville Buzz & Banter.

• Launched innovative news, research & quotes products that are aligned with and contribute towards the

firm’s strategic goals.

• Drove product research, vendor selection and concept development to support new product development or

existing product enhancement to enrich customer-facing applications for international web-based trading and

investment site.

• Spearhead all phases of product planning strategies including research, business case development, needs

analysis and project roadmap; integrate business strategy, resource allocation and functional requirements

into planning processes and prioritize projects according to the demands of the firm and consumer.

• Made critical determinations regarding integration and communication strategies; collaborate with marketing,

UX, research and support groups to design launch platforms, ideate marketability and contribute toward

formulating competitive pricing strategies to position products for distinctiveness in a crowded and

competitive market.

• Managed iterative development processes, created detailed business and functional requirements, user

stories, use cases, inception document, wireframes, prototypes and project plan, for new products as well as

enhancements and modifications to existing products.

• Collaborated with technical development teams to deliver on product specifications within projected

timelines and budget allocations.

2009 to 2010: Time, Inc., New York, NY - Sr. Business Analyst (Consultant)

Key Achievements:

• Performed comprehensive gap analysis and developed implementation roadmap documenting key

deliverables and milestones.

• Created clear and precise business requirement document incorporating input from across affected line of

business.

• Led process engineering processes to eliminate redundant processes and improve system operating efficiency.

• Managed implementation communications strategy to ensure effective transition to new CMS system by all

stakeholders, delivering final document 6 weeks ahead of schedule.

Major Responsibilities

• Championed business analysis and integration strategies for the Time.com content management system;

worked with internal clients, product managers and stakeholders to define business requirements and

authored functional specifications to guide smooth transition.

• Collaborated with business and IT groups to create a change management process to provide turn-key

platform for future website enhancements.

• 2009 to 2009 : Lexis Nexus, New Providence New Jersey - Requirements Manager (Consultant)

• Led analysis, design and development of functional requirements for editorial systems and web product

solutions for LexisNexis client development line; utilized RUP and AGILE methodologies, developed

models, documents and specs to support software development initiatives.

• Integral member of the functional requirements team tasked with developing and deploying best practices;

participated in application design, testing and launch.

• Created a centralized data warehouse to house CMS, accounting, web content and related information,

ensuring data integrity and information security, served as requirements manager for askalawyer.com

community project

2008 to 2009: Medco Franklin, Lakes, NJ - Ecommerce Business Analyst/Product Manager (Consultant)

• Developed test cases, integrated Six Sigma methodologies and deep understanding of e-Commerce platforms

to drive project management strategies for development of an interactive website for this pharmacy services

provider.

• Analyzed web activity to identify potential issues and future enhancement opportunities; collaborated with

marketing, IT and compliance teams to increase website usage and conversion rates.

2006-2007: EMI Music Publishing, New York, NY - Sr. Business Systems Analyst (Consultant)

• Utilized RUP methodology, JAD sessions, use cases and UML to elicit and document key requirements to

support the effective transition of legacy technology to a Java-based desktop global rights management

system utilized by over 400 employees across North America and Europe

2001 to 2005: Oticon Inc, Somerset NJ - Web Project Manager

• Championed total redevelopment of B2B e-commerce website to improve business outcomes, call-center

handling and customer engagement results; developed comprehensive project scope and managed $5MM

budget for the design, development and launch of innovative tools and applications.

• Led software development lifecycle; executed all planning and IT integration strategies to develop software

tools and applications to improve call-center functions, customer engagement and tracking mechanism,

transitioned 3 call centers to 1, saving over $1MM annually.

• Implemented new processes and procedures affecting program delivery; analyzed market position, vendors

and competitors to select appropriate products and allow for future sustainability and growth.

• Developed comprehensive user guides, provided ongoing training and support to optimize functionality of

site.

1997 to 2001: Abemort Inc, Union, NJ - Web Manager

Key Accomplishment

• Developed a B2C website to deliver online loan application for customers, allowing for immediate migration

of customer data to loan application software, allowing customer notification of loan status within 24 hours of

application

• Generated increased capacity in the system, allowing loan openers to immediately transition into processing

applications, improving loan turn-around times by 75% and generating a 35% increase in monthly loan

closings.

• Developed key business requirements, budgets and metrics for the development and launch of an interactive

web-based mortgage site and subsequent tools, applications and documents.

• Provide content management, integration and usability support; evaluated ongoing business needs to adjust

and adapt as needed, and spearheaded creation of database-driven site using ASP, SQL, ADO, Java and

VBScript.

• Monitored site for performance improvements; set benchmarks, performed trend analysis and adapted

applications to increase user interface and conversion rates.

EDUCATION / PROFESSIONAL DEVELOPMENT / TECHNICAL SKILLS

Capella University - BSc Information Technology

MCAD.NET Certification

Methodologies: Agile, RUP, Waterfall

Database System: Microsoft SQL, Access, Oracle,

Languages: SQL (standard queries, stored procedure and triggers)

Applications: Web Trends. Microsoft Project manager, Visio, Power Point, MS Office, IBM Rational Requisite Pro.

IBM Clear Quest, Blue Print, Basecamp, Cognos, Micro Strategy

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