Scott R. Bamford

Mobile: 512-***-****

Email: ac00um@r.postjobfree.com

**** ****** *****

Leander, TX 78641

Summary

Seasoned Product Marketing Professional with over 15 years of product marketing, product strategy, and product management experience. Proven ability to successfully analyze a market place, identify customer pain points and potential opportunities, and bring to market innovative products and solutions that delight customers and win in the marketplace

Key Skills

• Product Marketing

• Product Strategy

• Product Management

• Product Planning & Definition

• Roadmap Development

• Market & Competitive Analysis

• Product Launch

• Go-To-Market

• Product Messaging & Positioning

• Product Planning & Definition

• Collateral Development

• Web & Social Media Management

• Sales Training & Enablement

• Customer Success

• Account Management

• Business Development

• Product Champion & Evangelist

• KPIs & Analytics

Professional Experience

Bullseye Digital Media – Austin, TX

Founder

http://www.linkedin.com/in/scottbamford

Bullseye Digital Media provides a variety of digital content services such as social media management and content creation, blog content creation, product reviews, PPC campaigns, sales & web copy, product guides and tutorials, eBook content & development, On Page and Off Page SEO services, competitive analysis, keyword research, product positioning, branding, and affiliate marketing.

2016 - Present

Smart Picture Technologies, Inc – Austin, TX

Director of Product Marketing & Customer Success

Spearheaded strategic leadership and direction in multiple areas of innovative start up mobile & SaaS based company. Drove Product Marketing and Customer Success through multiple investment milestone stages including seed rounds, A round, and B round funding.

2013 - 2015

Product Marketing

• Developed and evangelized all content and messaging, product positioning and company vision to board members, investors, strategic partners, and customers

• Conducted competitive and market analysis to define the product and create the business case & go-to-market plan receiving exec and board level approval

• Analyzed market opportunities for potential strategic alliances and partnerships

• Managed the development and launch of company’s first iOS and Android mobile offerings

• Represented the company as the product evangelist with press, at trade shows and all industry events Customer Success

• Created and led all on-site & off-site training of new accounts and strategic partners

• Developed and documented new customer onboarding process

• Created all collateral for new customers including video tutorials, user guides, and datasheets

• Developed, maintained and executed KPIs including customer churn, lifetime value, ARPU, and daily active users

• Managed all product, business, and relationship aspects of key accounts and partnerships providing ongoing VIP support

• Worked with dev teams to make important product changes based on solicited customer & partner input and feedback Scott R. Bamford

Mobile: 512-***-****

Email: ac00um@r.postjobfree.com

1732 Bovina Drive

Leander, TX 78641

http://www.linkedin.com/in/scottbamford

Dell, Inc – Austin, TX

Global Wireless Product Planner and Portfolio Manager Lead end-to-end strategy, planning and complete life-cycle management of Dell’s global portfolio of wireless offerings across desktops, notebooks, rugged products, and tablets including mobile broadband solutions (3G/4G), WLAN hardware offerings (Wi- Fi 802.11x), WiGig, and NFC. Drove the strategy and management of a global wireless business that represented combined annual revenue of approximately ~$250M.

2009 - 2013

• Led product and portfolio planning of next-generation wireless solutions based on technology trends, competitive market assessment, customer feedback and overall business case analysis

• Drove and coordinated efforts to bring to market Dell’s first embedded LTE offering, first HSPA+ (42Mbps) offering, first 802.11ac offering, first WiGig offering, first NFC offering, first WiDi & Miracast offering, and first Dell branded MVNO mobile broadband service (Dell NetReady)

• Defined and drove Dell’s global carrier enablement strategy across all consumer & business mobile platforms

• Managed the complete lifecycle of all wireless offerings including planning, launch, end of life, and product transitions

• Created and owned wireless product roadmaps, marketing requirement documents (MRDs), messaging and positioning for all embedded wireless solutions

• Led technology and product discussions with key technology partners to enable next-generation product planning

• Delivered wireless product strategy and roadmap briefings to key internal and external stakeholders, including Dell executive management, client technologists, launch teams, account executives, key customers, and key technology and channel partners

Xplore Technologies – Austin, TX

Sr. Product Marketing Manager

Led product strategy, product management and product marketing for fully rugged mobile computing products including notebook, convertible, and slate Tablet PC form factors. Provided tactical/strategic leadership and direction reporting directly to the president.

• Led portfolio and product planning, roadmap development, business case analysis & development, MRD creation and development, market & competitive analysis, pricing, product launch, internal/external product messaging and positioning, cross functional core team management, critical technology vendor relationship management, sales & customer advocacy

• Drove and lead cross-functional product management and product marketing efforts to bring the most rugged 10.4” Tablet PC to market

• Spearheaded customer & market research and MRD development of a fully rugged carbon-fiber-based notebook

• Presented to the executive leadership team full market, competitive, and business case analysis on three rugged mobile form factors: a rugged convertible, a rugged UMPC, and a rugged “hybrid” notebook-based product 2007 - 2009

Motion Computing – Austin, TX

Sr. Product Marketing Manager

Led the product management and product marketing of a new 12.1” slate Tablet PC through development and launch. Managed three different slate Tablet PC products at various stages in their life cycle.

• Managed cross-functional sales, marketing, operations, and engineering efforts to bring next-generation 12.1” slate Tablet PC product through development and launch.

• Managed and drove launch team to execute go-to-market strategy, cross-channel messaging, vertical market product positioning, press (short and long lead press tours), inbound and outbound product training, and customer service and support.

• Created vertical product positioning for four major vertical markets including healthcare, field force automation, sales force automation, and state & local government.

• Launched first Motion Tablet PC with integrated WWAN (broadband wireless) worldwide

• Created, drove, and evangelized all internal and external messaging and product positioning for new product launch – this included internal business development executives and external channel sales, collateral development, website content and positioning, sales tools, and competitive market positioning

• Managed company’s first product family platform EOL including all major platform peripherals with negligible E&O 2005 - 2007

Scott R. Bamford

Mobile: 512-***-****

Email: ac00um@r.postjobfree.com

1732 Bovina Drive

Leander, TX 78641

http://www.linkedin.com/in/scottbamford

Fujitsu Computer Systems – Sunnyvale, CA

Product Marketing Manager

Managed three distinct mobile product lines from a touch-screen ultra portable notebook to a convertible Tablet PC accounting for a combined annual revenue over $60M. Led complete product lifecycle including inbound product planning & management as well as outbound product marketing for these product lines. Deliverables included marketing requirements, software requirements, go-to-market strategies, product business plans, key messaging and positioning for collateral and web development for all channels, RFP responses, as well as sales tools/training deliverables. Analyzed and assessed market dynamics and customer needs, and translated them into successful products in the marketplace 2002 - 2005

• Successfully launched Fujitsu Computer System's first and second gen convertible Tablet PC platforms

• Effectively managed cross-functional teams to deliver enterprise-ready product on time and on budget

• Key contributor in increasing 8.9” ultra-portable touchscreen notebook series monthly rate by nearly 40%

• Key driver of marketing requirements for indoor/outdoor viewability solution for Tablet PC products

• Managed the successful launch and complete lifecycle of multiple mobile products

• Managed over 12 product launches including new products and refreshes Technical Skills

Web: Proficient with WordPress-based websites

WordPress Themes: StudioPress, Genesis, Thrive, Envato Web Editors: WordPress, Thrive Content Builder

SEO Tools: AHREFs, SEMRush, LongTail Pro, Copyscape, SEOmoz, Open Site Explorer, Majestic SEO, Google

Analytics, Google Web Master Tools

Email Autoresponders: Aweber, MailChimp

Landing Page Creators: LeadPages.net, Thrive Lead Pages CRM: Salesforce.com

Mobile/Wireless Technology: WLAN (Wi-Fi - 802.11x), WiDi, Miracast, Wi-Fi Direct, WiGig, NFC, 3G/4G WWAN

(Mobile Broadband), HSPA+, CDMA, LTE, HDML, J2ME,

WAP, WML

Graphics Technology: OpenGL, DirectX

Computer Hardware: Desktop, Notebook, Slate Tablet PC, Convertible Tablet PC, UMPC, and PDA

Social Media Platforms: Facebook, Twitter, Instagram, Pinterest, Google+, YouTube, LinkedIn

Education & Certifications

Education

Calvin College – Grand Rapids, MI

Business / Marketing

Training & Certifications

Cadence Management Corporation

Solution Selling

Software Marketing Bootcamp

Kern Direct S.U.R.E. Fire – Lead Generation

Hootsuite Certified

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