To Who it May Concern:

My name is Sarah O’Leary, and I’m an award-winning, tenured creative leader with a wealth of healthcare communications and content experience. I’ve spent the past several years as a high level consultant for a host of agencies and brands throughout the country. In addition, I’m completing a successful exit from Exhale Healthcare Advocates, a nationally recognized consumer healthcare advocacy that I founded three years ago. I am a nationally recognized consumer healthcare expert, having appeared in publications/sites including The New York Times, US News and World Report, Everyday Health, Women’s Health, Self as well as a host of television and radio outlets.

Prior to these endeavors, I served as the Chief Creative Officer of TPN, Inc., and was the founder/owner of LA-based Methods & Madness Marketing. I am highly motivated, a dedicated mentor, and possess a true passion for the creative process. I am a unique creative mind in that I think strategically and have a pension for winning new business.

I hope you’ll find that my unique skill set worthy of consideration.

All the best,

Sarah O’Leary

ac00kl@r.postjobfree.com

1-310-***-****

Sarah A. O'Leary

Cell: 310-***-****

https://www.linkedin.com/in/saraholeary/

portfolio: https://docsend.com/view/yvqq5hz

Experienced, passionate creative marketing leader with a proven track record developing award-winning marketing and advertising campaigns for blue chip brands in a myriad of retail and digital channels. Expertise in all facets of marketing, insights, PR, communications, experiential, team building, brand voice and new business development.

EXPERIENCE

Mar ’17 - present Gravocore gravocore.com Dallas, TX Team Lead, Advertising and Marketing Insights, Partnerships and Creative Strategies

Leading digital advertising and marketing efforts for the launch of the newest revolution in fitness equipment.

Creating brand voice, consumer strategies, implied ambassador sales forces and strategic marketing calendar.

Sep ‘09 – present Executive Creative Consultant (Copy/Concept/Strategy/Insights)

Create strategic, sales driving marketing solutions (traditional and digital) for agencies and corporations.

Lead new business pitches.

Clients/brands: Nintendo, Cisco Systems, PepsiCo, IKEA, AutoNation, Kingsford, regional Ford dealerships (Texas), Henkel (formally Dial), Acosta, Mooyah Burgers, Taco Bueno, Castrol and others.

Agencies: The Marketing Arm, USMP, Conill Advertising (Toyota Truck Series), TPN, Inc. (Women’s Sports Foundation ad campaign for White House initiative), Freeman Leonard, RockTenn, Secret Weapon.

Mar ’13 – Mar ‘17 Exhale Healthcare Advocates, Inc. (consumer healthcare advocacy)

Founder/Lead Creative and Strategist

• First national independent consumer healthcare advocacy of its kind

• Discovered untapped consumer need state and built a company to service it.

• PR: Became nationally recognized consumer healthcare commentator, contributing to the New York Times, U.S. News and World Report, Yahoo, Women’s Health, SELF, Fox News and a variety of television and radio outlets.

Jul ‘05 – Jul ‘08 TPN, Inc. (an Omnicom agency) Dallas, TX

Chief Creative Officer

• Led creative concept development, presentation and execution for clients including Wal-Mart, PepsiCo brands (Gatorade, Quaker Oats, Tropicana, Doritos, etc.), Dom Perignon, Samsung, Burger King International, Bank of America, 7-11 and Hershey’s.

• Managed, mentored staff of 70, and played integral role in agency’s executive leadership team.

• Revamped creative department by improving internal process and recruiting several professionals with expertise in idea generation to the agency.

• Led the effort that delivered Wal-Mart as a client, and presented with Wal-Mart to key entertainment partners and vendors.

• Created award-winning campaigns for Wal-Mart that included integrated partnerships with Disney, Sony Pictures, DreamWorks SKG, The Eagles and their marketing partners.

• Partnered with CEO to bring multi-million dollar Bank of America business to the agency.

Feb ‘03 – Jul ‘05 Methods & Madness (Marketing Agency) Venice, CA

Owner/Chief Creative

• Founded agency at the request of Jack in the Box Restaurants.

• Reprised original promotion, “Win Jack’s Stuff”, smashing company’s existing sales

records.

• Became Marketing Agency of Record for Princess Cruises (and sister Cunard) 3 months after agency launch.

• Created and managed implementation of their robust digital campaign calendar.

• Retained by Omnicom’s TPN, Inc. to lead concept development for agency’s

top tier brands including Hershey’s, Gatorade, Doritos, Quaker Oats, and all new business pitches.

• Partnered with Secret Weapon Marketing to pitch IKEA and AutoNation.

• Sold agency to Omnicom Holdings Group within 18 months of opening its doors.

• Clients included Jack in the Box, Princess Cruises, Payless Shoes, New Line Cinema and TPN, Inc.

Jan ‘01 – Feb ‘03 EastWest Creative Los Angeles. CA

Vice President, Creative (New Business Development Focus)

Delivered KIA Motors USA, New Line Cinema and Jack In the Box to agency.

Created concepts/strategies, negotiated contracts and led execution of KIA’s two most successful test drive

promotions in company history.

• Brokered multi-million dollar, fully integrated marketing and advertising relationships between KIA Motors

USA/DreamWorks SKG (Shrek) and KIA/New Line Cinema (The Lord of the Rings)

• Kia/Shrek increased sales over 25%; most successful program in Kia’s history.

• Kia/LOTR led to over 30% increase in test drives over Kia/Shrek; delivered 12 to 1 ROI

• Retained by New Line Cinema to create and execute studio’s digital and retail efforts for

The Lord of the Rings: The Two Towers home entertainment release.

• Created groundbreaking digital initiative that afforded partners, licensees, and key retailers the opportunity to continuously engage rabid fan based on-line for six months. Won Pro Award and EMMA.

• Created “Win Jack’s Stuff” Instant Win Game for Jack in the Box.

• Stands as most successful promotion in company’s history.

PUBLICATIONS BRANDWASHED: Why the Shopper Matters More than What You’re Selling

Pub. 2011 Author of critically acclaimed shopper-centric book on marketing

Sept ‘08 – Nov. ‘16 The Huffington Post

Author of over 80 published pieces (huffingtonpost.com/sarah-oleary)

Topics: creativity, marketing, advertising, business trends and media

EDUCATION DePauw University Greencastle, IN

Major in Communication with minors in Psychology and English Literature.

RELATED • Addressed over a dozen industry conferences both in U.S. and abroad

• Served as judge for industry competitions including the Pro Awards and Globe Awards.

PERSONAL 16-time marathoner including NYC, Boston, Chicago, San Diego, Las Vegas. Los Angeles and Dublin, Ireland

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