TECHNICALLY FOCUSED SALES, SERVICE AND MARKETING PROFESSIONAL

Nearly 20 years of progressive IT experience focused on building, supporting and delivering software and technical solutions. Direct leadership style dedicated to achieving positive outcomes and to encourage collaboration in the challenging and ambiguous environments. Hands-on implementation experience of applications, system architecture, project management and process design. Providing risk analysis and strategic planning recommendations to organizations in Manufacturing, Medical, High-tech, CPG, Retail and Distribution industries.

PROFESSIONAL EXPERIENCE

SENIOR CONSULTANT – BUSINESS DEVELOPMENT

Brightside Solutions, LLC April 2017 – Present

Create brand awareness, evangelizing Brightside’s methodology, consulting and technology offerings.

Cultivate relationships with product development teams for direct and indirect (partnership) channels in the US commercial health insurance space.

Assess prospective client’s needs to position a Brightside data-driven solution to satisfy their unique requirements.

Develop roadmap for systematizing Brightside’s proprietary IP into a SAAS solution that evolves with the market.

SOLUTION ARCHITECT/CONSULTANT

The Hartfield Corporation, Inc. January 2003 – Present

Project Details and Clients: https://www.linkedin.com/in/labaron-hartfield

Project Management

Manage, evaluate, implement, sustain and communicate the outcomes of key strategic projects to senior management and key stakeholders.

Generate project plans, define project timelines, determine staffing allocations, and oversee financial budgets.

Serve as liaison between project teams and finance, resource scheduling, and vendors.

Maintain and analyze budget, schedules, and resource management of multiple projects on periodic basis.

Manage cross-functional teams of 3-30 individuals onsite and offshore.

Planning

Construct project roadmaps to align with client’s strategic goals.

Own the project and resource planning, scope definition, execution and deliverables implementation.

Review capabilities offered by software/hardware vendors to meet business requirements.

Calculate return on investment (ROI) for project investments.

Prepare Business Cases and Requirements Documents/Specifications (BRD/BRS).

Generate budget and submit for Capital Allocation Request (CAR) for funding.

Validate the project scope.

Systems Analysis and Design

Lead cross-functional fact-gathering workshops with client subject matter experts.

Perform analysis of existing processes and workflows required to complete business functions.

Map legacy system applications to capabilities of commercial off the shelf (COTS) solutions.

Identify opportunities for business process improvements and functional gaps.

Capture to-be processes in Functional Design (FDD)/Technical Design Documents (TDD) for sales, service marketing processes.

Build Proof-of-Concept (POC) systems based on SAP software solutions.

Development

Customize field and table settings to achieve system functionality as designed.

Integrate e-commerce solutions to finance, materials management, production planning, reporting environments and to third-party on premise and cloud-based solutions.

Configure Order-to-Cash, Service and Marketing scenarios across CRM and Order Management systems.

Modify settings to optimize performance and communication of services across the solution landscape.

Map legacy system master and transactional data to conform for conversions and interfaces.

Integration and Testing

Develop testing plans and strategy for Unit, String, Integration and User Acceptance Test phases.

Review, revise and author detailed test steps, test scripts and testing scenarios.

Prepare system environments in anticipation of testing: functionality, data and security roles.

Identify resources to build testing team. Educate users to perform functionality to identify issues.

Track and repair defects/issues/bugs detected during testing and conduct retesting.

•Conduct end-to-end testing simulating a production environment (systems, security, functions).

Maintenance

•Provide post Go-Live/Hyper-Care support to newly implemented software systems.

•Manage support teams to resolve incidents within a defined service level agreement (SLA).

•Engage internal and vendor support organizations to resolve escalated systems issues.

•Preform post-mortem of failed systems implementations and develop plans to revive projects.

•Monitor hardware, database and BASIS settings against SAP benchmarks and optimize systems

•Educate client resources to take ownership of systems for ongoing maintenance and support.

Business Development

Assist sales executives with technical responses to pending questions from prospective clients.

Grow practice via pre-sales analysis, prospecting and identifying new revenue streams. within existing clients.

Respond to Request for Quote after detailed analysis of client needs and proper risk assessment.

Provide budget and level-of-effort estimates.

SENIOR MANAGER, APPLICATIONS

Capgemini, LLC April 2014 - April 2015

Supervised the deliverables for onsite and offshore employees and client resources assigned to projects.

Validated business requirements through the delivery of Value Stream workshops and designs sessions.

Captured data and business process requirements and mapped to standard SAP configurable functionality.

Documented requirements that needed PRICE-FW customization and developed design documentation.

Recruited, coached and mentored Managers, Senior Consultants and Staff Consultants within SAP practice.

Contributed to business development via sales pursuits, identifying new revenue streams with existing clients.

SENIOR SUPPORT DEVELOPER

SAP America, Inc. January 2001 – December 2002

Served as SME (Subject Matter Expert) for SAP CRM/SRM applications and SAP BASIS/NetWeaver components.

Delivered periodic SAP support services: monitoring hardware, database and BASIS against SAP benchmarks.

Reviewed ABAP code to expose programs or statements placing an artificially high workload on the system.

Provided primary support for any incoming issues raised by customers via SAP Service Marketplace.

SALES AND MARKETING BUSINESS ANALYST

MSC Pinole Point Steel, Inc. July 1999 – January 2001

PRODUCT ANALYST/SAP SALES AND DISTRIBUTION TEAM LEAD

California Steel Industries, Inc. May 1997 – July 1999

EDUCATION

Master of Business Administration Purdue University – West Lafayette, IN

Bachelor of Arts Occidental College - Los Angeles, CA

APPLICATIONS

•SAP ECC, SAP ERP, SAP R/3

•SAP CRM

•SAP SCM

•SAP Hybris (E-Commerce)

•SAP C4C

•SAP BW/BI

•Salesforce.com

•MS Office

•MS Dynamics

•MS Visio

•MS SharePoint

•MS Project

FUNCTIONAL DOMAINS

Marketing & Campaigns

Loyalty Management

Master Data

Trade Promotions

Rebates/Claims

Orders and Contracts

Incentives & Commissions

Segmentation

E-Commerce (B2B/B2C)

Pricing/Conditions

Logistics Execution

Channel Management

Credit Management

Billing/Invoices/Credit Memos

Catalog Management

Salesforce Automation

Service/Warranty Management

Call Center

CERTIFICATIONS

Certified SCRUM Master SAP EarlyWatch Engineer SAP GoingLive Engineer

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