Sales Manager

Dennis M Dickey

*** ******** ***** *********, ** 30189 • Cell: 770-***-**** • Home Phone: 770-***-**** •

********@*****.***

Global Director / VP Sales & Marketing / President and Owner

P&L Responsibility / Sales and Marketing Leadership / Strategic Planning / Product Development / Product Launch /

Growth Development / Turnaround Management / Consumer Products & Services / Building Products

Fortune 500 Executive and Marketing Leader: I have been fortunate to enjoy all phases of

corporate leadership as I am a diversified domestic/international business executive having

backgrounds in National Account Sales; Global Sales and Marketing; Strategic Market Planning, New

Business Development, General Operations Management, Start up and Rightsizing activities. Career

track: Professional growth through such positions as Area Sales Manager, Group Marketing Manager,

Director Global Product Standardization, Corporate Vice President Sales, Vice President Marketing, VP

Marketing & Product Development, President and Owner.

Entrepreneurial Experience / Start-ups / Turnaround Management: During my career I have

encompassed a wide variety of transferable skills that I have learned from my astute business

development in sales, business management, general management, marketing, and product

development and operations managements. I have these additional strengths to handle Executive

Management Operations, Leadership, Staff Motivation & Development, Manufacturing Management,

Product & Brand Management, and New Business, Sales, Alliance Development, Project Budgeting,

B2B and B2C sales.

Proven Record – Across All Major Corporate Functions: I am skilled in all areas of executive

management, including General management activities, Managing Sales and Marketing to Major

Domestic & International Accounts tracking sales, profit margin, placement and monitoring

market trends and competition. New product development and global product launches creating

innovative packaging and image enhancements while improving P&L which allowed me to

consistently exceed company objective in double digit gains in revenues and profits.

International Experience: My career has provided me with the opportunity to grow businesses

in North America, South America, Pacific Rim, Asia and Europe.

Masters of Science Business Management – Aurora University, Aurora, IL

Bachelors Business Administration; AA Banking & Finance; English Minor – Northwood

University, Midland, MI

Continuing coursework and seminars in management from Learning International, Institute of

Management Studies and Dale Carnegie Sales

Selected Achievements & Skills

• Lead and developed a new technology in Magnesia fire pits introducing new lines resulting in $7

million in new sales with profit margins of 50% to The Home Depot, Frontgate, Sports

Authority, Target, Big 5 Sporting Goods and Hayneedle; serving as Vice President

Marketing & Product Development for Maximum Resources. Introduced new garden

tool line Centurion Brands at The Home Depot bring in $750,000 in sales with a 32%

margin in the first six months on end cap slotting only. Also brought in 3 new fire pits

resulting in $3 million in sales. Developed a complete new line of decorative wall art

and new clocks; presented 26 new items to Home Goods. I sold 13 items resulting in

$500,000 in sales at margins of 40% with reorders occurring every seven weeks;

annual sales are $3.75 million.

• Improved profit margins to 30% by adding 15 new products gave product line depth and

diversity added an additional $2 million in sales in consumer goods sales. I served as

Dennis M Dickey

225 Colonial Drive Woodstock, GA 30189 • Cell: 770-***-**** • Home Phone: 770-***-**** •

********@*****.***

Vice President of Marketing for Landmann USA, working in an industry that offered

unique new challenges. Additionally, I developed a premium incentive program with the

NCAA, Budweiser and Coca-Cola. Redesigned the corporate website and established an e-

commerce store, ad placement, press releases, trade shows, and marketing programs within the

consumer goods industry.

• Increased sales from $450 thousand to $1.2 million in two years with a Gross Profit of

38% as Corporate Vice President Sales for Advanced Coatings. Assigned to revamp a struggling

sales operation and developed promotional mail campaign to building owners based on severe

weather forecast in specific geographical areas providing them with an inexpensive alternative

for major roof repairs offering alternative ways of saving operating costs; call backs resulted in a

12% response rate. This allowed me to build an independent sales agent force to specifically

represent the company in target markets. Developed new business in Mexico to handle

elastomeric roof coatings and expanded the technology of the roof coatings to also be used as

painting for walls by altering the formula to accept tinting to the base coat.

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I started a flooring distribution company building sales to $7.5 million as President and

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owner VHS Hardwood selling the company in 2004. Developed programs and other educational

procedures for the flooring contractor to gain confidence in our service and ability to help them grow

their business; also created a contractor program with Lowes and Home Depot to be their emergency

fill in when they ran short on some products, this resulted in about $5 thousand in added monthly

sales.

Redesigned retail package and product features to enhance sales for Home Depot, Menards and Lowes bringing in new sales of

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$2 million annually as Director Global Product Standardization at USG Interiors.

Designed and implemented a plan to consolidate and standardize manufacturing operations at 15 world wide plants;

this improvement plan produced the following results; Produced an annual savings of $3 million in costs, built a

strong worldwide cohesive marketing strategy, improved product image, reorganized logistical boundaries,

redesigned brand packaging and accelerated product improvements; Strategically improved the image of the

corporation as a global entity and a world leader in its industry. During my career at USG I was responsible for $125

Million in sales as a District Sales Manager covering 14 Midwestern states with 7 sales reports. We captured a market

share of 62%.

Skills: Exceptionally strong written and verbal communication skills. Highly personable

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and capable of working with CEOs and other executive level positions as well as all

management level staff. I have had experience from Fortune 500 operations, sole

proprietorship, and private corporations to start-ups. I am proficient at operating under

tight deadlines while solving problems, analyzing markets and improving bottom line

profitability. I am a hands-on executive, capable of efficiently managing all levels of

budgeting, sales, marketing and development.

Career Overview / Entrepreneurial and Fortune 500 Experience

Maximum Resources, Atlanta, GA - Vice President Marketing/Sales & Product Development; Vice

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President Sales LeParc International Co., USA, LLC 4/2008 to current

Landmann-USA, Cartersville, GA - Vice President Marketing 8/2006 - 3/2008

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Advanced Coating Systems, Woodstock, GA - Corporate Vice President Sales 2/2004 –

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8/2006

VHS Hardwood Distribution, Madison, TN – President and Owner 3/1997 - 2/2004

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USG Interiors, Chicago, IL – 6/1979 – 3/1997 - A billion dollar building products company.

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Progressed through numerous positions, including Director Global Product Standardization, Group

Marketing Manager, Area Director Sales Manager, Senior Sales Representative, Customer Service

Dennis M Dickey

225 Colonial Drive Woodstock, GA 30189 • Cell: 770-***-**** • Home Phone: 770-***-**** •

********@*****.***

Representative and Market Analyst.

Awards, Groups and Events

Advisory Board Member to Northwood University Business Division Curriculum Committee

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1997 Outstanding Alumni Award Northwood University

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The 1995-97 ISO 9002 Quality Chairperson worldwide sales and marketing for USG

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Chairman’s award winner USG Corp

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Donald Buchard Journalism Award Northwood University

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Who’s Who in American Colleges and Universities

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Publications - Survey for Chemical Times and Trends

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Past President of Inter fraternity council

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Member Good Shepherd Lutheran Church, Woodstock, GA

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Co-Chair of the Evangelism Committee 2009 - current

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Volunteer for Habitat for Humanity

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Past Council member Living Lord Lutheran, Church Bartlett, IL 1997

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http://www.linkedin.com/in/dennisdickey

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• http://www.about.me/dennisdickey

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