Miguel A. Ramirez, MSE, MBA, CPA

**** ******** ***** *****, ********, Ohio.

abzty1@r.postjobfree.com, Phone: 614-***-**** Cell 829-***-****

PERSONAL OBJECTIVE:

Secure a sales management position in the Columbus, Ohio area, with a Mid-

sized company looking for growth, leadership and overall sales force

effectiveness.

PROFILE:

. Successful Individual. Going from a poor neighborhood in the Dominican

Republic, to the corporate conference room of a Fortune 500 company.

. Holistic Manager. Having progressively acquired career success in

Finance, Marketing, Sales, Business Development and General Management

functions.

. Passionate leader. Being middle school class president, high school

volleyball team captain, PTA president, founder of the Colgate

Business School in El Salvador, Founder of Speed Stick Vacation

basketball tournament with more than 70 teams, little league coach,

baptized as "pinoy" by my Philippines Associates, motivational speaker

in high schools, sport teams and business associations.

. Quick Learner. Multiple degrees. Multiple Languages. Computer Literacy

(MOS, SAP, Quick Books, Turbo Tax).

EXPERIENCE:

Business Development Manager, 2012-2013, Agricultura del Cibao, Dominican

Republic

. I never thought I would sell produce, but this time I rolled my

sleeves, took my bag and went for it. After dealing with Indian and

Chinese merchants in Hunt's Point, NY, almost freezing myself in a

Canadian wet market, practicing my rudimentary knowledge of French in

the Rungis market and surviving a 3 days crazy driving in Italy, I was

convinced otherwise. I return with several orders and future

contracts.

. Achieved 30% of Sales increase and negotiate several contract for the

next winter season.

Director of Sales, 2010-2012 Cesar Iglesias, S.A. Dominican Republic

. Despite having experienced double digit sales growth the previous

year, the company badly needed a new sales leadership. An old fashion

sales organization, poor distribution, lack of effective kpi's, poor

training and lack of supervisory skills constituted what it seems to

be an insurmountable hurdle. I attacked the problem head on,

reorganized the sales force firing poor performers, transferring

salesmen to channels and territories more suitable for their

qualifications. I hired new salesmen with an upgraded profile. Trained

them. Worked closely with supervisors to accelerate teaching of new

sales techniques. I changed the sales compensation system to focus on

both quantitative and qualitative objectives. The level of

Distribution, the % of call effectiveness, the number of sku per order

and the volume by category were included as part of the sales quota. I

got a new information system which permitted to conduct cross selling

analysis and provide continuous feedback to sales and marketing

personnel about the progress of the sales in a daily basis.

. Achieved 48% sales growth. Improved sales call effectiveness by 38% in

two years.

Director of Marketing, 2009-2010 Cesar Iglesias, S.A. Dominican

Republic

. In November 2008, I got a call from Jose Luis Perozo Assistant to the

President of Cesar Iglesias company, a previous client from my

consultancy practice, he told me that the company was very profitable

but sales were stagnant. He wanted to use the excess cash generated to

accelerate growth. I agreed to take the challenge and moved to the

Dominican Republic. I conducted an extensive company analysis

including the company portfolio, the production capacity, competitors,

suppliers, brand positioning, pricing structure profitability by

product line, media investment, sales performance by channel of

distribution, trade inventory, account profitability. Base on the

above analysis I developed a company 5 years growth strategy,

translated this strategy into coherent category marketing plans. I

Developed the Sales forecasting by category and the capital

expenditure budget needed to support the plan.

. Achieved 62% growth in 3 years. Disposable diapers and cooking oil

reached the #2 market position.

. Launched new categories: Disposable Diapers, Canned Sardines, Corn

Flour, Bottled Water and Bleach.

. Repositioned ill performing brands: El Gallo cooking oil, Domino

Toilet paper, Brillante Powder Detergent.

. New Investments: Tissue paper mill, Wheat/Corn flour mill, New Oil

refinery, Detergent Tower upgraded.

Director of Marketing, 1999-2002 Colgate Palmolive, Philippines

. This was a very challenging position. In the past CP Philippines has

been a center of Excellence in the Region. Now it was a shadow, with

declining sales for several years, poor profitability, closing its

manufacturing facilities, excess NVO, under a furious competition

attack, a complex distribution system and high expectations for a

quick turnaround. My first year was pandemonium: 7000 islands, several

dialects and 11 corporate or divisional business reviews in ONE YEAR,

this could have broken the most resilient person, no me! I finally

found the lights at the end of the tunnel. A simple strategy: Connect

our brands with the philippino masses. To do this, I conducted an

ambitious marketing research program to understand the philippino

behavior, their values, their dreams. I took some Tagalong classes,

watched hours of Philippino TV shows, listened to philippino music,

visit dozens of neighborhood and wet markets across the country.

These learning's helped me to relaunch several products and to develop

relevant advertising campaigns that were well received by the

consumers and generated immediate sales.

. Achieved market leadership in Shampoos. Palmolive became the

"Benchmark Bundle" for Asia Pacific Region.

. Turned around company sales and profitability.

Country Manager/General Manager, 1995-1999 Colgate Palmolive, El

Salvador.

. Two years in Global Business Development got me ready for another

challenge a Country Manager position with P&L responsibility in a

tough environment: Colgate Palmolive El Salvador. I accepted.

. Coming out the civil war, El Salvador a land of opportunity,

nevertheless the sales personnel was poorly trained, customer

satisfaction was very low, the warehouse was insufficient and the

gross to net investment were nether measured for effectiveness. I

decided to transform the company into a "model sales force" in the

region and developed the Colgate "Business School" to train all

company personnel, providing the business tools and skills they needed

to complete a successful job.

. Achieved doubled Sales volume in four years. Three times winner of

"Best selling subsidiary" in Central America Region. Obtained market

leadership in Deodorants, Powder Detergents, Liquid Cleaners and

Shampoo. Received the Corporate "You Can Make a Difference" Award

Global Business Development, Associate 1993-1995 Colgate

Palmolive Company, New York, New York.

. This is a pivotal position. Candidates are sent to Corporate

Headquarters to develop their strategic and negotiations skills, to

interact with senior officers and learn from them. At the same time

you are assigned one or two specific objectives. I handled two major

projects. The Roll-out Ajax Cleaner in Latin America and a Margin

Improvement program to achieve at least 5MM in savings. I completed

the Ajax Megabrand handbook and use it as a selling tool around the

region. I extensively flew to Mexico, Venezuela, Colombia, Brazil,

Argentina convincing GM and marketing directors to add Ajax to their

portfolio. All countries but Argentina, launched the product. In the

other hand, I assembled a task force with people from Global Business,

global Technology, Global Purchasing and Global Sales, together we

conducted category reviews in Mexico, Colombia, Venezuela and Brazil,

identifying more than $18MM in potential savings. These savings came

out reformulations, packaging optimization, pricing changes and new

raw material sources.

EDUCATION:

Pontificia Universidad Cat lica Madre y Maestra (PUCMM) and University of

South Carolina, DR.

. Master of Science in Economics (MSE, 3.5 GPA)

. Master of Business Administration (MBA, 3.6 GPA)

Universidad Dominicana, Santo Domingo, D.R.

. Bachelor of Arts in Finance and Accounting, (CPA, 3.86 GPA). Awarded

"Graduation Best Student".

LANGUAGES:

. English. Spanish. Some Portuguese. Some French.

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