RICHARD R. HETTLINGER
Highlands Ranch, CO 80126
***********@***.***
Summary
A dynamic executive with a strong background in finance and operations and
a proven record of success. An intense strategist and problem solver who
effects change in high growth as well as financially troubled companies. A
highly effective partner and strong communicator who is committed to
collaborative processes.
BUSINESS EXPERIENCE
CONSULTING:
INDEPENDENT FINANCIAL CONSULTANT, Denver, Colorado
2011 to Present
CATAPULT CFO PARTNERS, Managing Partner, Denver, Colorado
2010 to 2011
Helping clients meet financial goals by raising capital, streamlining
operations, enhancing accounting processes and internal controls,
and developing strategic and financial plans and analyses.
SUNFLOWER FARMERS MARKET, INC, Boulder, Colorado
2006 to 2010
($400 million retailer of natural and organic foods with 30 stores in 6
states)
CFO
Contributed to the rapid growth of the company (from sales of $90 million
to $400 million) in 4 years by:
. Executing a $30 million venture capital raise
. Securing a $29.5 million bank financing package
. Evaluating and implementing new accounting software
. Creating a human resource and employee benefits department
. Implementing financial modeling and planning function
. Effectively managing cash and banking relationships during periods of
challenging cash flows
INTERIM/CONSULTING ASSIGNMENTS
2004 to 2006
. Ankmar, LLC, Denver, CO
($100 million manufacturer, wholesaler and retailer of garage doors)
Acting CFO
. Ultimate Electronics, Thornton, CO
($350 million specialty retailer of consumer electronics with 32
stores in 9 states)
Acting CFO
. Friedman's Inc, Savannah, Georgia
($400 million specialty retail jeweler with 650 stores in 23 states)
Acting CFO
THE WALKING COMPANY, Chatsworth, California
2001 to 2004
($90 million importer and specialty retailer of shoes, apparel and
accessories with 100 stores in 30 states)
CFO/CAO
Responsibilities included finance, information systems, planning and
analysis, distribution and human resources.
. Led the company through a successful Chapter 11 restructuring
. Negotiated a $20 million line of credit
. Restructured the corporate organization, reducing overhead expense by
$1.8 million (21%) annually
. Managed the marketing and subsequent sale of the company
. Directed the evaluation, selection and implementation of new POS
system (hardware and software)
PAUL HARRIS STORES, INC., Indianapolis, Indiana
2000 to 2001
($260 million publicly held importer and specialty retailer of women's
apparel with 317 stores in 29 states)
CFO/COO
Responsibilities included finance, information systems, distribution, human
resources, real estate and construction, security, treasury and investor
relations.
. Developed and implemented key business strategies to manage the
company through the last nine months of its financial crisis, which
included a Chapter 11 filing.
. Negotiated and acquired a $35 million line of credit
. Restructured the corporate organization, reducing overhead expenses by
$8 million (36%) annually
. Successfully sued public accounting firm for $10 million
RICHARD R. HETTLINGER
BUSINESS EXPERIENCE (cont'd)
HEARTLAND INDUSTRIES, INC., Carmel, Indiana
1991 to 1999
($80 million specialty retailer and manufacturer of wooden storage
buildings and outdoor playsets)
President/CEO
Directed 31-state corporation that was the country's largest retailer and
manufacturer of backyard storage buildings, garages and outdoor playsets.
Leveraged strong financial background with business acumen and:
. Spearheaded successful turn-around of the company; took company from
$34 million in sales and a pre-tax loss of $2.3 million in 1992 to $60
million in sales and a pre-tax profit of $2.5 million in 1996
. Grew sales to $80 million by 1998: expanded into 11 new markets and
opened 27 stores in new and existing markets; established an
innovative marketing campaign and customer service initiatives which
increased customer satisfaction levels from 62.4% (in 1991) to 96.5%
. Developed and maintained strong relationships with investors in the
private and public sectors
. Directed the marketing strategy which resulted in the successful sale
of the company
CFO
Recruited by owners to prevent bankruptcy proceedings.
. Immediately reduced operating expense by $2.2 million
. Renegotiated credit line and terms with banks
. Redesigned and restructured all accounting and financial reporting
systems, resulting in accurate and timely reporting used to make
key business decisions
. Given full responsibility for marketing after six months, and
promoted to President/CEO after an additional six months.
OTHER RELATED BUSINESS EXPERIENCE
THE MAY DEPARTMENT STORES COMPANY ($10 billion retail department store
conglomerate)
. Senior Vice President - Divisional Chief Financial Officer
Vice President - Audit, Corporate Headquarters, St. Louis, Missouri
HOUSEHOLD INTERNATIONAL ($5 billion retail conglomerate of mass
merchandising, supermarkets and specialty retailing companies)
. Director of Audit & Director of Inventory Management
FEDERATED DEPARTMENT STORES ($7 billion retail department store
conglomerate)
Director - Corporate Accounting and External Reporting
H. S. MANCHESTER, INC. (retail department stores)
Treasurer/Controller
PRICEWATERHOUSE COOPERS
. Audit Supervisor
EDUCATION
DePaul University, Bachelor of Science - Accounting
Certified Public Accountant (inactive license)