Jessica L. Hasler
**** ******** ** *******, ** **533 (p) 585-***-****(e) **********@*****.***
Experienced Health Information Exchange professional with over 11 years of health care
i ndustry experience. Demonstrated abilities in the development and implementation of
s trategic ini tiatives, consensus building, and collaborative decision-making. Significant
s trengths in process and system analysis and integration, process reengineering, and
change management leadership. Characterized as innovative, enthusiastic and skilled at
u nderstanding and communicating system interdependencies.
I n the last six years I have had the pleasure of working through the development and
evolution of the Greater Rochester RHIO. Rochester RHIO is one of New York State’s most
successful H IEs. Providing a variety of scalable H IT solutions has helped make Rochester
R HIO a sustainable H IE with community stakeholders that include health care providers,
hospitals, employer groups and payer organizations. The diverse 13-county service area has
b rought me unique insight into the needs of different communities including urban, rural
and migrant populations.
I have had the opportunity to be a part of several grant funded projects and oversee a team
of professionals directly responsible for promoting and implementing H IT across the
community in support of health care efficiency and improvement initiatives. Health care
reform has created a dynamic environment that has made me politically astute and
sensitive to competing health care systems.
As Director of Community Services I have been focused on customer service and
satisfaction; recognizing that health care consumers and providers are customers of the
H IE as well as hospitals and other data providers. My customer focus has been recognized
as an asset to the organization. Having created a solid team with proven experience and
established procedures to ensure ongoing success, I am ready to take my working
k nowledge of H IT and H IE to other communities.
2012 - Present Rochester RHIO Rochester, NY
Director of Community Services
• Build and support patient portal for health care consumer engagement.
• Establish and maintain relationships with community leaders in support of H IE.
• Work closely with hospital executive leadership to define H IE value for individual
s takeholders.
• Refine H IE services to meet the needs of unique communities.
• Establish and implement DIRECT protocol services regionally.
• Partner with other community organizations to support local initiatives: PCMHs,
Health Homes, ACOs.
• Implement admission and discharge notification process electronically across vendor
p latforms.
• Identify opportunities to assist facilities with data normalization efforts, public
health reporting, health plan reporting and patient connectivity.
2010-2012 Rochester RHIO Rochester, NY
Community HIE Services Manager
• Refine t raining manual for H IE users and create Computer Based Training tool for
hospital users.
• Establish metrics for consumer and provider satisfaction.
• Assist with marketing materials development and strategies.
• Identify community H IT solution needs to be met by Rochester RHIO.
• Create and implement interface validation process for connected EHR practices.
• Develop provider portal user interface to support H IE users.
2007-2010 Rochester RHIO Rochester, NY
Consumer & Provider Relations Manager
• Build and oversee patient and provider call center to support H IE users and health
care consumers.
• Implement SalesForce solution for CRM and ticket t racking.
• Perform provider and patient outreach to educate providers and consumers about
R HIO services.
• Oversee and provide t raining to health care professionals who participate with
R HIO.
• Establish and implement process to conduct monthly and on demand consent and
access audits with RHIO Privacy Officer.
• Assist area hospitals with deployment of RHIO services.
• Create wri t ten reference materials for health care professionals participating with
R HIO.
• Identify candidates and configure 3rd Party EHR interfaces across a 13-county
service area with 19 different EHR vendor systems.
• Act as liaison between Technical Team and provider customers.
2005-2007 P referred Care Rochester, NY
Professional Relations Team Leader
• Meet weekly with team of direct reports (15 individuals).
• Address performance issues and adherence to schedule concerns.
• Provide ongoing coaching and mentoring to direct reports.
• Provide assistance with new-hire t raining and cur riculum development.
• Communicate process changes to department in weekly staff meetings.
• In terview prospective new-hires.
• Work with management team to analyze operations work f low.
2004-2005 Preferred Care Rochester, NY
Professional Relations Service Center Representative
• Handled incoming calls from physician practices regarding claims, authorization and
eligibility.
• Excelled in a high-volume call center environment handling 100+ calls daily.
• Participated in new-hire mentoring program.
2002-2004 ACM Medical Lab, Inc. Rochester, NY
Referral-Testing Specialist
• Handled incoming calls from physicians regarding specialized patient testing.
• Researched and t racked patient testing conducted by out-of-state laboratories.
• Provided support to the Client Services Department in taking calls from patients
concerned with test results.
Professional Memberships and Awards
• Rochester Young Professionals, member
• Axolotl User Group, member
• Digital Rochester, member
• 2012 NYH I MA Clinical Preceptor Award recipient
Reference available upon request.