Project Data

DIVYA KAUSHIK

202-***-**** . *****.*******@*****.*** . 4400 The Woods Drive, Apt 1934,

San Jose, CA 95136

SUMMARY

MBA professional with 6 years of work experience in data analytics, web

analytics, project management and technology consulting. Experience in

extracting and analyzing large datasets from Teradata warehouse to execute

targeted business requirements. Managed project deliverables in defined

timelines and collaborated with business partners for smooth project

execution. Executed technical implementation of multiple System Integration

projects that involved planning, design, development, deploy and support

for multinational clients at Infosys.

TECHNICAL SKILLS

Software: Unica Campaign, Google Analytics, Google AdWords, SPSS, SAS, MS

Office

Programming Languages: Teradata SQL, UNIX, PERL, VB Script, Java, C, C++,

HTML, XML

Databases: Teradata 13, MS Access, Oracle9i, MS SQL

Operating System: Windows, LINUX, MS DOS, Mac

EDUCATION

The George Washington University School of Business

Washington, DC

Master of Business Administration, Marketing

May 2011

Market Research Project: - Conducted market research for client to

determine the effectiveness of advertising on social media. Used causal

research design, designed and conducted online survey, analyzed survey

responses through various features in SPSS such as frequency distribution,

chi-square, cross tabulation and multiple regression analysis.

Jaypee Institute of Information Technology

Noida, India

Bachelor of Technology, Computer Science

Jul 2005

PROFESSIONAL EXPERIENCE

Capital One Financial Corp.

Richmond, VA

Senior Data Analyst

Aug 2011- Apr 2013

. Executed over 36 targeted marketing campaigns by

collaborating with senior business partners across the

enterprise. Extracted and analyzed billions of rows

data through Teradata SQL, SAS scripts and Excel to

solve complex business problems.

. Created and managed campaign flowcharts in Unica using

user variables, derived variables, macros, table

catalogs and triggers. Administered successful campaign

execution in Unica by monitoring campaign logs.

. Documented and analyzed business requirements based

upon which campaigns were executed. Managed project

deliverables in defined timelines and communicated

status updates daily to all project stakeholders.

. Generated data and business validation reports using

Excel to present data analysis reports for each

marketing campaign. Presented reports to all the

campaign stakeholders for their approval.

. Prepared monthly metrics to report project execution

process performance including analysis for delays and

rework.

. Implemented two process improvement projects that saved

average of 3 hours of rework by Data Analysts to

validate data in a business report and another project

that established and monitored best practices for Unica

campaigns.

. Recognized on multiple occasions by peers and senior

managers for providing keen insight in fixing and

updating old campaigns.

Blue Water Media

Greenbelt, MD

Online Marketing Analyst

Sep 2010- Mar 2011

. Led marketing research projects to optimize clients'

websites for search engine optimization. Research

involved quantitative keyword analysis, site conversion

and funnels, customer feedback and satisfaction

ratings.

. Analyzed marketing KPIs for clients' websites through

Google Analytics dashboard and presented actionable

insights to increase web traffic and behavior, user

engagement and conversion rate on these websites.

. Implemented A/B and multivariate testing on Google

AdWords to test various content and creative for

client's search marketing campaigns.

Infosys Technologies Limited

Bangalore, India and Atlanta, GA

Software Engineer, Technology Consultant

Aug 2005 - Jul 2009

Project: Indian Income Tax Platform Migration for Indian Income Tax

Department (Mar 09 - Jul 09)

. Documented business workflows and data quality process

by communicating with senior project managers. This

knowledge document was used as a source of reference by

project team.

. Participated in intensive training on LINUX to install

it on WebSphere servers. Project involved migrating all

the Income Tax application servers to WebSphere and

installing LINUX operating system on them to run income

tax applications.

Project: VMware Products Consulting Practice for Infosys (Jan 09 - Feb 09)

Part of the team that setup the Virtualization Consulting practice within

Infosys by setting up the technology environment to perform testing of

VMware vSphere and Workstation products.

Involved in LINUX installation on server machines and setting up multiple

virtual machines on server. Prepared knowledge documents to share

deployment and installation setup procedure and best practices with team.

Project: Infrastructure Support for Bank of America (Apr 06 - Dec 08)

. Led 12-member 'Banking Center Support' on-site team to

achieve end-to-end resolution of technical issues for

client's 6000 retail banking centers across US.

Collaborated with multiple cross-functional vendor

teams to provide end-to-end troubleshooting for various

technical issues.

. Tracked and reported metrics on number of issues

resolved per team member and time spent on each issue

category.

. Organized knowledge sharing sessions on most common

issue categories to increase customer support team's

efficiency in troubleshooting. Improved team

performance by 30% in 3 months.

. Developed PERL scripts to seamlessly integrate banking

applications to higher version of operating system.

. Partnered with various cross-functional teams to manage

technical setup including installation of new OS on

desktops and servers, and network setup for over 100

new banking locations every year.

. Developed troubleshooting guide for a recurring issue

category to save 1200 minutes per month of support

team's issue resolution time. Recognized by team for

improving bank associates user experience.

Project: Data Migration for Syngenta Corp. (Oct 05 - Mar 06)

. Analyzed and migrated data from over 1000 servers

across multiple data center locations through HP Data

Backup and Recovery Manager. Performed troubleshooting

and resolved technical issues post data migration.

. Designed and developed knowledge documents that

elaborated data migration process and troubleshooting

steps for various issue categories. This document was

used by current and future team members for reference

and training purpose.

Contact this candidate