Sales Marketing

KAREN D. WAGNER

***** ******** **** ****

****************@*****.***

Poway, CA 92064

(Mobile) 949-***-****

www.linkedin.com/in/wagnerk/

Marketing and advertising professional with agency and client-side

experience. Responsible for branding direction, social media, strategic

planning, marketing, advertising and promotional programs. Managed cross-

departmental teams from concept/brainstorming to launch/release.

> Identify marketing activities with highest revenue and best service

quality - CONCEPTUAL

> Develop marketing and assume responsibility for results to meet goals -

PROCESS MANAGEMENT

> Provide direction. Address difficult issues and stand firm when

necessary - LEADERSHIP

> Possess effective oral and written skills. Encourage ideas and opinions

- COMMUNICATION

INDEPENDENT MARKETING EXECUTIVE 2013

Melaleuca Wellness Products, San Diego, CA: One of North America's fastest-

growing companies with well over $1 billion in sales worldwide. Focus on

products that contain only the finest natural ingredients. "Enhancing the

lives of those we touch by helping people reach their goals."

MetalMaster, Inc., San Diego, CA: High quality, large scale machining,

metal fabrication and welding for the Military, Nuclear, Aerospace,

Electronics, Computer, Medical and Automotive industries.

. Warehouse organization, audit, and inventory input into new E2 Shoptech

software system.

Hera Hub, San Diego, CA: A spa-inspired, shared workspace community for

like-minded female entrepreneurs that provides a productive work

environment for women who primarily work from home.

CHANNEL MARKETING MANAGER 2012

OneRoof Energy, San Diego, CA: OneRoof Energy is a San Diego-based

residential solar finance company that operates distributed solar energy

generation systems for the residential market.

. Supported Vice President of Marketing and Sales team to drive lead

generation; crafted positioning and messaging that differentiated OneRoof

Energy in the market.

. Created and executed a brand strategy through collaboration with internal

departments. Developed sales tools, programs and support materials that

enabled smarter, more effective selling within each target market.

. Cultivated strong relationships with channel partners and engaged with

them to develop comprehensive marketing plans to support customer

acquisition and conversion efforts.

. Identified and drove the development of solutions that met the unique

needs of the solar industry; built end-to-end, multi-channel marketing

and communication plans across appropriate mediums.

. Enforced brand standards across business units, ensuring consistency and

adherence to the standards and protecting OneRoof Energy's intellectual

property.

. Worked with market research in the analysis of markets, competitive

products, and customer trends. Tracked and monitored market competition,

dynamics, and key legislative changes.

SENIOR MARKETING MANAGER 2006 - 2012

Mitchell 1, Poway, CA: A fully-integrated software service provider that

has provided repair information to the automotive industry for over 90

years.

. Supported director of field sales, regional sales managers and all other

sales departments with necessary marketing support and collateral in

order to achieve the Annual Operating Budget.

. Directed and managed Mitchell 1's introduction into the social media

arena including training videos, commercials, teaser campaigns, and

public relations efforts posted to Facebook, YouTube, and the Mitchell 1

web site, to better connect with customers and increase visibility.

Karen Wagner ****************@*****.*** Page 2

. Collaborated on an integrated branding and trade show strategy with four

business units across the U.S. within the Repair Systems Information

Group of Snap-on, Inc. and brought them all under a new Total Shop

Solutions brand to cross-merchandise to current and potential customers.

. Developed new naming architecture including logo and all marketing

materials to enhance the Mitchell 1 brand/image, awareness and visibility

throughout the Automotive and Commercial Vehicle Aftermarket to introduce

a refreshed and innovative appearance.

. Consistently brought marketing budget under plan while delivering the

most value for the dollars spent and meeting all requests for the various

product lines so they aligned with the fluctuating needs of the

organization.

MARKETING MANAGER 1998 - 2006

Automobile Club of Southern California, Costa Mesa, CA: The Southern

California affiliate of the American Automobile Association (AAA)

federation of motor clubs.

. Recommended and managed implementation of advertising and marketing

strategies, programs and activities that increased awareness and usage of

the Auto Club's automotive products and services in the Southern

California, Texas, New Mexico and Hawaii markets.

. Supported the revenue, profit and loss and individual goals identified

for specific products and services by developing marketing materials

within approved budget parameters.

. Offered automotive products and services to Auto Club members that

created value beyond traditional roadside assistance and travel services.

Positioned the Auto Club as the "complete solution" to the member's

automotive needs.

. Outlined the need and plans for implementing Permission-Based Outbound

Email marketing efforts.

ACCOUNT EXECUTIVE 1997 - 1998

LAK Advertising, Inc., San Diego, CA: Specializes in account service,

strategy and creative development, media planning and buying, and public

relations.

. Developed new business, made presentations to business owners, and

managed client projects from the initial concept through design and

production.

. Involved in all aspects of strategic planning, creative direction, photo

supervision, copy editing and media planning and placement.

ACCOUNT SUPERVISOR 1996

Lambesis Advertising, Del Mar, CA: Brand development firm that specializes

in strategic development and research, creative and design, digital

programming, and media planning and buying.

. Managed the creation, development, production and execution of

advertising.

. Researched, evaluated and recommended advertising, marketing and

promotional opportunities to reach corporate objectives.

. Selected by executive management to resolve critical issues surrounding

the retention of a key account - retained the account and earned the

agency a substantial increase in retainer

ACCOUNT EXECUTIVE 1986-1995

Saatchi & Saatchi/Pacific, Torrance, CA 1986-1995: Global advertising

agency network with 140 offices in 80 countries.

. Managed national advertising and promotions for Toyota Motor Sales USA

(Parts & Service), AirFlite, and Toyota Motorsports including creative

development, proposal review and cost benefit analysis. Managed annual

portfolio representing $5 million in agency billings.

. Managed national and regional advertising for Secure Horizons, Inc.

involving the creation of a "One Voice" campaign for five strategic

business units.

BACHELOR OF JOURNALISM IN PUBLIC RELATIONS

College of Communications, University of Texas, Austin, Texas

Karen Wagner ****************@*****.*** Page 3

AFFILIATIONS

Pepperdine University "Waves of Appreciation"- San Diego - Volunteer. Raise

money, package, and distribute snack packs through the USO for traveling

military personnel in uniform over the holidays.

Wounded Warrior Project - San Diego Outpost - Volunteer. Raise awareness

and enlist the public's aid for the needs of injured service members.

Russell Rescue, Inc. / Russell Rescue CA - Non-profit animal rescue. San

Diego foster coordinator.

Texas Exes - Member. Alumni association for the ex-students of the

University of Texas.

Lee Hecht Harrison - Alumni member. A global talent mobility firm focused

on delivering Career Transition, Leadership Development, Employee

Engagement and Change Management solutions.

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