Sales Marketing
Resume:
KAREN D. WAGNER
abzjih@r.postjobfree.com
Poway, CA 92064
(Mobile) 949-***-****
www.linkedin.com/in/wagnerk/
Marketing and advertising professional with agency and client-side
experience. Responsible for branding direction, social media, strategic
planning, marketing, advertising and promotional programs. Managed cross-
departmental teams from concept/brainstorming to launch/release.
> Identify marketing activities with highest revenue and best service
quality - CONCEPTUAL
> Develop marketing and assume responsibility for results to meet goals -
PROCESS MANAGEMENT
> Provide direction. Address difficult issues and stand firm when
necessary - LEADERSHIP
> Possess effective oral and written skills. Encourage ideas and opinions
- COMMUNICATION
INDEPENDENT MARKETING EXECUTIVE 2013
Melaleuca Wellness Products, San Diego, CA: One of North America's fastest-
growing companies with well over $1 billion in sales worldwide. Focus on
products that contain only the finest natural ingredients. "Enhancing the
lives of those we touch by helping people reach their goals."
MetalMaster, Inc., San Diego, CA: High quality, large scale machining,
metal fabrication and welding for the Military, Nuclear, Aerospace,
Electronics, Computer, Medical and Automotive industries.
. Warehouse organization, audit, and inventory input into new E2 Shoptech
software system.
Hera Hub, San Diego, CA: A spa-inspired, shared workspace community for
like-minded female entrepreneurs that provides a productive work
environment for women who primarily work from home.
CHANNEL MARKETING MANAGER 2012
OneRoof Energy, San Diego, CA: OneRoof Energy is a San Diego-based
residential solar finance company that operates distributed solar energy
generation systems for the residential market.
. Supported Vice President of Marketing and Sales team to drive lead
generation; crafted positioning and messaging that differentiated OneRoof
Energy in the market.
. Created and executed a brand strategy through collaboration with internal
departments. Developed sales tools, programs and support materials that
enabled smarter, more effective selling within each target market.
. Cultivated strong relationships with channel partners and engaged with
them to develop comprehensive marketing plans to support customer
acquisition and conversion efforts.
. Identified and drove the development of solutions that met the unique
needs of the solar industry; built end-to-end, multi-channel marketing
and communication plans across appropriate mediums.
. Enforced brand standards across business units, ensuring consistency and
adherence to the standards and protecting OneRoof Energy's intellectual
property.
. Worked with market research in the analysis of markets, competitive
products, and customer trends. Tracked and monitored market competition,
dynamics, and key legislative changes.
SENIOR MARKETING MANAGER 2006 - 2012
Mitchell 1, Poway, CA: A fully-integrated software service provider that
has provided repair information to the automotive industry for over 90
years.
. Supported director of field sales, regional sales managers and all other
sales departments with necessary marketing support and collateral in
order to achieve the Annual Operating Budget.
. Directed and managed Mitchell 1's introduction into the social media
arena including training videos, commercials, teaser campaigns, and
public relations efforts posted to Facebook, YouTube, and the Mitchell 1
web site, to better connect with customers and increase visibility.
Karen Wagner abzjih@r.postjobfree.com Page 2
. Collaborated on an integrated branding and trade show strategy with four
business units across the U.S. within the Repair Systems Information
Group of Snap-on, Inc. and brought them all under a new Total Shop
Solutions brand to cross-merchandise to current and potential customers.
. Developed new naming architecture including logo and all marketing
materials to enhance the Mitchell 1 brand/image, awareness and visibility
throughout the Automotive and Commercial Vehicle Aftermarket to introduce
a refreshed and innovative appearance.
. Consistently brought marketing budget under plan while delivering the
most value for the dollars spent and meeting all requests for the various
product lines so they aligned with the fluctuating needs of the
organization.
MARKETING MANAGER 1998 - 2006
Automobile Club of Southern California, Costa Mesa, CA: The Southern
California affiliate of the American Automobile Association (AAA)
federation of motor clubs.
. Recommended and managed implementation of advertising and marketing
strategies, programs and activities that increased awareness and usage of
the Auto Club's automotive products and services in the Southern
California, Texas, New Mexico and Hawaii markets.
. Supported the revenue, profit and loss and individual goals identified
for specific products and services by developing marketing materials
within approved budget parameters.
. Offered automotive products and services to Auto Club members that
created value beyond traditional roadside assistance and travel services.
Positioned the Auto Club as the "complete solution" to the member's
automotive needs.
. Outlined the need and plans for implementing Permission-Based Outbound
Email marketing efforts.
ACCOUNT EXECUTIVE 1997 - 1998
LAK Advertising, Inc., San Diego, CA: Specializes in account service,
strategy and creative development, media planning and buying, and public
relations.
. Developed new business, made presentations to business owners, and
managed client projects from the initial concept through design and
production.
. Involved in all aspects of strategic planning, creative direction, photo
supervision, copy editing and media planning and placement.
ACCOUNT SUPERVISOR 1996
Lambesis Advertising, Del Mar, CA: Brand development firm that specializes
in strategic development and research, creative and design, digital
programming, and media planning and buying.
. Managed the creation, development, production and execution of
advertising.
. Researched, evaluated and recommended advertising, marketing and
promotional opportunities to reach corporate objectives.
. Selected by executive management to resolve critical issues surrounding
the retention of a key account - retained the account and earned the
agency a substantial increase in retainer
ACCOUNT EXECUTIVE 1986-1995
Saatchi & Saatchi/Pacific, Torrance, CA 1986-1995: Global advertising
agency network with 140 offices in 80 countries.
. Managed national advertising and promotions for Toyota Motor Sales USA
(Parts & Service), AirFlite, and Toyota Motorsports including creative
development, proposal review and cost benefit analysis. Managed annual
portfolio representing $5 million in agency billings.
. Managed national and regional advertising for Secure Horizons, Inc.
involving the creation of a "One Voice" campaign for five strategic
business units.
BACHELOR OF JOURNALISM IN PUBLIC RELATIONS
College of Communications, University of Texas, Austin, Texas
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AFFILIATIONS
Pepperdine University "Waves of Appreciation"- San Diego - Volunteer. Raise
money, package, and distribute snack packs through the USO for traveling
military personnel in uniform over the holidays.
Wounded Warrior Project - San Diego Outpost - Volunteer. Raise awareness
and enlist the public's aid for the needs of injured service members.
Russell Rescue, Inc. / Russell Rescue CA - Non-profit animal rescue. San
Diego foster coordinator.
Texas Exes - Member. Alumni association for the ex-students of the
University of Texas.
Lee Hecht Harrison - Alumni member. A global talent mobility firm focused
on delivering Career Transition, Leadership Development, Employee
Engagement and Change Management solutions.
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